50+ Essential Ecommerce Statistics To Help You Keep Up With the Latest Trends

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50+ Essential Ecommerce Statistics To Help You Keep Up With the Latest Trends

by Milos Djordjevic

The rise of online businesses takes the number of online stores and sellers to an all-time high. Keeping up with the ecommerce statistics helps understand the intricacies of this quickly developing sphere. 

Running a successful business requires being at the top of your game in every way. Neglecting any area of your business can lead to a decrease in profits, and in some cases, can be fatal to the business itself. So how do you stay on track? 

The Web has given us access to a great deal of ecommerce statistics, studies and insights that can help drive you forward dynamically. This data helps us to ascertain the best ecommerce platforms and to understand the statistics on online shopping vs in store shopping, which will allow you to increase sales. It’s important to remember, however, that due to the speed at which the current market is developing, having old data can prove next to useless.

In this guide we have painstakingly collated the latest and most relevant data regarding ecommerce, giving you the most useful statistics and figures available.

Let’s dive in!

  • Amazon is the leading web retailer with a revenue of $348 billion.
  • Worldwide online sales in 2020 saw an increase of 45% compared to the previous holiday season.
  • Instagram proved to be one of the best business tools in 2020, having grown by 34% in 2020 compared to 2019.
  • On average, there is a 20-day gap between a Google search and a purchase.
  • The average global cart abandonment rate in March 2020 was 88.05%.
  • Nearly 80% of all US consumers say that free-shipping would encourage them to shop online.
  • An average total of 42% of customers that made an online purchase, returned it within 6 months, affecting the ecommerce market share of online retailers.

Online Shopping Statistics

1. Studies show an average of 20 days between a browse and a purchase.

(Retail Dive)

Studies show that there’s an average of 20 days between a customer browsing online for a product and the point where they make a purchase.

2. An average of 35% of all Google product searches result in a sale.

(Business Collective)

Studies conducted on consumer shopping habits in 2019, revealed that a total of 35% of all Google product searches resulted in a purchase being made, affecting the ecommerce market size.

3. In 2020, Amazon ad spend saw a 50% increase compared to the previous year.

(Digital Commerce 360)

Moving the sixth annual Prime Day to October didn’t affect sponsored ads as much as experts had predicted. Amazon marketplace sellers spent more on ads and the cost per click increased, too.  According to Amazon, these were the two biggest days ever for small and medium businesses in its stores. 

4. Retailers enjoy 20% more conversion rates through cross-device targeting.

(Goodway Group)

Retail advertisers in the US have been shown to enjoy 20% more conversion rates when they focus their efforts on cross-device targeting.

5. Google Shopping ads have been shown to have a 38% higher success rate than competitors.

(Search Engine Journal)

The latest online shopping data indicate that Shopping ads are excellent tools for eCommerce and have been proven to generate excellent levels of sales.

Of these ads, Google Shopping ads were shown to be superior to those of their nearest rival, Amazon, with Google ads generating 38% more sales.

6. The current ecommerce giant is Amazon, with its yearly revenue close to $348 billion.


Studies from the close of 2020 show that Amazon is the leading online retailer on the planet.

With a net revenue of 347.964 billion, the internet juggernaut shows no signs of handing over the crown anytime soon.

7. Amazon Prime has over 150 million members.


With over 150 million members worldwide, Amazon Prime boasts one of the largest membership services both online and offline, directly affecting the overall online shopping statistics by year.

8. On average, 2 in 5 US households receive at least one package from Amazon per week.


The latest reports from 2019, outlining shopping statistics and trends of online and offline shopping, reveal a shocking discovery. Do you know who could be the most influential company in the US and the rest of the world?

Reports from 2019 place one retailer significantly above their competition, showing that they have a market share that makes them very influential. These online shopping statistics reports reflect that 41% of US consumers receive at least one package from Amazon per week.

Of course, Amazon’s strong business reputability is part of why the online giant is growing in market share.

9. Amazon’s share of the US online market is predicted to reach more than 50% in 2021.


How surprising! Statistics show that in 2021, Amazon will continue to dominate the US online market.

Shipping And Delivery Stats

Did you know that with most online retailers not having physical storefronts, the way they handle shipping and delivery is of paramount importance?

Here’s an overview of the state of shipping and delivery at present, showing how things have evolved in the last few years.

10. Approximately 53% of customers said they value free-shipping.


Nearly 53% of all consumers say that free-shipping would encourage them to shop online, confirming that it was their number one priority.

Ecommerce Statistics - Top reasons people shop online

11. Americans under 25 value same-day shipping the most.


Over half of US consumers, 54% to be exact, that were under the age of 25, said that they valued same-day shipping the most, stating that if offered, this could sway them to make a purchase, leading to an increase in online shopping.

12. Amazon scores 2 times better than competitors in consumer surveys.


Only 15% of US consumers agreed that online retailers provide satisfactory shipping options in regard to speed of delivery expectations.

However, when asked the same question regarding Amazon, 30% of people gave Amazon their vote of confidence.

13. Studies show that 83% of Americans want regular order updates.


On average, 83% of US online shoppers were reported to have expected regular communications from sellers regarding the status of delivery of their purchases, something which would go a long way toward increasing the percentage of online sales.

14. An average of 53% of US online shoppers won’t purchase a product if they don’t know when it will arrive.


Estimated delivery times were vital in closing sales, according to reports. Consumers refused to purchase products without specific delivery times being provided.

Stats On Returns

Customer satisfaction is vital for the survival and success of any business, and this is especially so with online retailers.

As far as ecommerce facts go, customer service can and will influence the future of your store.

One of the biggest factors that must be looked at is returns. We’ve collated some stats to outline the situation below:

15. Approximately 42% of American online shoppers have returned an item they bought online in the 6 months preceding the survey.


Nearly half of online shoppers have returned an item they bought in the last 6 months.

This statistic shows that there is much need and much scope for improvement in advertising and in the delivery of products. Ecommerce percentage of retail sales stats show that if these areas are addressed, customer satisfaction will increase, and the rate of returned items will become significantly lower.

16. No return policy, no sale, say 63% of Americans.

(Hosting Facts)

Studies revealed that 63% of US online shoppers were not prepared to make a purchase if they couldn’t find the return policy on the retailer’s website.

17. 84% of all Americans said a positive returns experience would make them shop again.

(PR Newswire)

According to statistics gathered from May 2020, 84% of US shoppers said that an efficiently handled return experience would encourage them to repeat shopping, something Shopify statistics clearly demonstrate.

18. Over 55% of American shoppers said they liked notifications of refunds.


Studies show that 58% of US online shoppers said that they wanted notifications about the status of their refund.

19. Almost 50% of US shoppers bracket items.


Recent studies from the close of 2019 show that 49.8% of customers engage in bracketing. 

Bracketing takes place when a customer purchases multiples of the same item, and then returns those that were not satisfactory, something highlighted by the US e-commerce statistics.

Cart Abandonment

Have you ever been shopping online, selected an item for your basket, and then abandoned the sale?

This process is called “cart abandonment” and the management of it can be vital to a business’s success in the long term.

20. Reports show that 88.05% of shoppers abandon their carts.


The average global cart abandonment rate in March 2020, at the time of the survey, was 88.05%.

Experts say that this rate can be lowered if item descriptions were improved, using professional copy as opposed to second-rate sales pitches, a fact backed by online shopping trends statistics.

21. Almost 60% of shoppers are not serious buyers.

(Ecommerce Platforms)

A staggering 58.6% of US online shoppers have abandoned a cart within the last 3 months because they were “just browsing/not ready to buy.”

This rate, although outside of the seller’s control, can be decreased to some degree.

Convincing an unserious customer to make a purchase is a fool’s errand, but failing to at least try to convince an unsure customer to make a purchase is a foolish mistake, something that online retail sales statistics highlight effectively.

Experts say that improved copy and product presentation could lead to more sales.

22. Shoppers abandon carts for 3 main reasons.


The three main reasons why US online shoppers abandon their carts during checkout are:

  • High extra costs
  • The need to create an account
  • Complicated checkout process

If addressed, these areas could improve sales by a large amount.

23. Over 15% of customers return for the same item.

(Practical Ecommerce)

Studies show that 15% of shoppers, according to online shopping stats, return to purchase the same item that they earlier abandoned.

Mobile Devices

With smartphone usage on the rise, it should come as no surprise that more sales are taking place on mobile phones.

The statistics below give an insight into the status of mobile ecommerce:

24. Most of 2019 holiday season purchases were done on smartphones.


An average of 59% of holiday season purchases were carried out on smartphones in 2019.

25. Studies show that 80% of US shoppers use their phones to make purchases.


Global online shopping statistics show that a total of 80% of Americans are online shoppers, and more than half of them have made purchases on mobile devices.

26. Online shopping has grown by 39% in the last few years.


According to the latest studies conducted in 2019, the situation with online shopping has changed significantly from 2017 to 2019.

With the increased usage of smartphones, thanks to the advancements in technology, online shopping has lately been experiencing a boom. Taking a look at the annual reports reflecting the online shopping growth statistics for 2019 reveals a 39% growth in online shopping.

27. Worldwide online sales saw an increase of 45% in December 2020, compared to the previous holiday season.


In the first week of December alone, worldwide online sales amounted to a staggering $181 million.

This year, ecommerce sales trends have shown a transformation of how we do ecommerce. Consumers are not only turning to new ways to pay, such as digital options and installment systems, but also to new delivery options such as curbside, in-store, and drive-thru pick ups.

One of the most important digital commerce facts is that ecommerce has transitioned from what was once a niche area to something that has become a necessity.

28. Mobile app orders jumped from 16% to 28% between March and June 2020.


Between March 2020 and June 2020, interest in both mobile payments (up from 17% to 30%) and mobile app orders (up from 16% to 28%) surged. 

29. 53.9% of all retail e-commerce is expected to come from m-commerce in 2021.


2020 has seen an astronomical growth of online shopping. The omnipresence of smartphones and the improvement of mobile paying technology have driven an even larger number of people to shop via their phones

Ecommerce Statistics - Ecommerce share of retail sales

Ecommerce Trends

30. Millennials make up 80% of online shoppers.

(Digital Commerce 360)

Predictably, millennials make up 80% of online shoppers.

Generationally, millennials have been raised to adopt anything that is online based, something which is reflected in the millennials online shopping statistics.

This predisposition makes them the biggest supporters of ecommerce as consumers and early adopters of online sales. The millennials have also been some of the first independent online store owners.

31. Latest statistics show 76% of small US businesses shifted their payment system toward digital in 2020.


While B2B ecommerce statistics show that the year has been a whipsaw for B2B businesses everywhere, the majority of business owners agree that one positive side of this pandemic has been the pressure to modernize and digitalize their business.

32. Studies show that online sales will reach almost a fifth of all retail sales in 2021.


So, what percentage of sales are made online? In 2010, e-commerce sales accounted for 9% of all retail sales in the United States, however, in 2021, that percentage is estimated to reach 18.1%. 

33. Studies show that 88% of people research before buying online.


Studies from 2019 show that 88% of consumers research products online before buying them in-store.

Previous trends involved looking in-store before looking for online deals, or not even looking online at all. However, the trend has now been reversed as people are viewing online stores as their primary source of shopping needs and retail stores as secondary options.

This shows that there are both a trust and a convenience factor, which contribute to the overall percent of consumers who research online before buying.

Experts predict that this trend of putting online purchases above retail store purchases, will continue and grow across the population.

34. Return rates for online products are 10% higher than retail stores.


While store return rates average between 8 and 10%, ecommerce return rates are twice as high at 20%. Products like clothes and footwear, which are more likely to not fit, have an understandably higher return rate than a one-size-fits-all product. 

Ecommerce return rate statistics suggest that online shoppers have a more relaxed attitude toward returning online purchases.

35. Despite 90% of online businesses failing, ecommerce is still a good option.


More than 90% of all online stores end up failing within their first 3 months.

Despite this statistic, success is still a very real possibility. Let’s not forget there is that other 10% that are succeeding.

Success doesn’t happen by chance. Ecommerce success rate depends on some vital factors, e.g. learning about internet marketing and how it works. 

36. Adobe reports show that 46% of Thanksgiving sales in 2020 came from smartphones.

(Practical Ecommerce)

Ecommerce sales in the US on Thanksgiving 2020 rose 21.5% compared to 2019. Ecommerce mobile statistics show that this brought the biggest online sales record to $5.1 billion, the largest amount spent online on Thanksgiving. Looking at the whole Cyber Week, it generated $270 billion globally.

37. Total ecommerce retail sales are expected to hit $4.927 trillion in 2021.

(Statista, Oberlo)

Global ecommerce statistics are mind-blowing. Ecommerce is estimated to reach an even more staggering amount in 2022: a whole $5.695 trillion (according to a Statista report). Ecommerce represents almost 10% of retail sales in the US alone. These figures are expected to increase by nearly 15% each year!

There’s not much that is random about ecommerce, however. Small business ecommerce statistics show that it is possible to track optimal times of engagement, likes and reactions, click through rates, demographics and even referral traffic!

38. According to the most recent data, retail sales went up by nearly 4%.

(Digital Commerce 360)

Total retail sales increased by 3.8% in 2019, from $3.626 trillion the year before to $3.763 trillion, according to Digital Commerce estimates. Ecommerce growth statistics have accounted for more than half—56.9%—of all gains in the retail market last year.

39. Walmart sales up 33%.


Walmart’s ecommerce sales grew nearly 33% this year to $27.81 billion.

It seems that the giant retailer has captured a 4.6% share of the US ecommerce market and a 0.5% share of the total retail market, surpassed only by Amazon.

In addition, Apple’s ecommerce sales are set to exponentially grow by 15.1%, reaching $22.93 billion. Yet the growth leaves Walmart unaffected, since it retains a solid market share and is on the way to acquire a stronger position within the industry. This ultimately leaves Walmart ecommerce statistics looking good.

40. Facebook revenue up by 37%.


The 2018 data scandal did not prevent Facebook from increasing its revenue by just over 37% in 2018. Most of it was generated from advertising revenue. According to Facebook’s reports 93% of their fourth-quarter revenue last year came exclusively from mobile advertising.

What does this mean for online sellers?

Your competitors are most likely investing into mobile placement and optimizing their ads (images and text) for mobiles, which in turn will affect Facebook ecommerce statistics.

41. Booze accounts for 10% of online purchases.


It’s interesting to note that alcohol-use seems to increase sales for ecommerce businesses, with 10% of customers reporting that they made purchases while drunk. Ecommerce shopping statistics show that men are twice as likely to make purchases under influence of alcohol. 14% of men reported doing so, as opposed to only 6% of women.

Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they later regretted, and 21% have bought something they didn’t want by mistake.

42. There are currently 1 billion online buyers and growing.


According to the latest ecommerce data, 40% of internet users in the world have bought products online via desktop, mobile, tablet or other online devices. Ecommerce industry statistics show that this amounts to more than 1 billion online buyers. Furthermore, this number is expected to continuously grow.

43. Almost half of Americans do not have a website.

(OptinMonster, Statista)

It’s estimated that there will be 2.14 billion global digital users in 2021, a figure that experts see as conservative.

In 2021, ecommerce sales are expected to account for 18.1% or more of retail sales worldwide. 

Nearly half of American small businesses don’t have a website, which is surprising as the world’s perception of the US is that of US being ahead of everyone in technology creation and consumer adoption, making for interesting retail ecommerce statistics.

44. Almost 70% of US adults have shopped online.


So far, of the 69% of Americans who shop online, 25% of Americans shop online at least once a month. 59% of these shoppers bought clothes, and 47% bought their first item on Amazon, according to internet shopping statistics.

45. Studies show that 3 of the 5 biggest ecommerce markets are in Asia.


Interestingly, three out of the five biggest ecommerce markets are located in Asia. Since the ecommerce market in the Asia-Pacific region is expected to grow by 25 percent in 2019, this could be a reflection of the region’s growing ecommerce potential. This makes it an important market for ecommerce store owners to focus their efforts on, as reflected in ecommerce statistics by country.

46. Ecommerce sales account for 12.1% of all B2B.


The US B2B ecommerce market may be expected to reach $1.1 trillion and account for 12.1% of all B2B sales by 2020, and over $6 trillion worldwide.

47. A record 21.55% of the World’s population buy online.


There are currently 7.7 billion people in the World. 

This means that 21.55% of the World’s population buy online. The number is expected to rise to over 2.14 billion in 2021.

That’s a huge pool of potential buyers.

So, if you’re not already selling online, these numbers should convince you to do so.

Ecommerce delivery statistics show that with more people shopping online, more online businesses are emerging, creating a fierce and competitive marketplace.

This makes it harder for online businesses to stand out from competitors, and the need for new creative ways to promote your product rises.

48. Instagram proved to be one of the best business tools in 2020.

(NapoleonCat, Merkle)

Here are some statistics that prove Instagram is a fantastic business tool:

  • 9/10 top brands have an Instagram account.
  • If you look at the top 100 brands in the world, 90% of them have an Instagram account.
  • The potential reach of Instagram advertising is 802 million.
  • 200 million Instagram users or more visit at least one business profile daily.
  • 60% of all Instagram users discover new products through this social media platform.
  • Brands on Instagram receive 37% of all their impressions from their Stories.
  • Instagram posts with at least one hashtag get 12.6% more engagement, according to the Instagram ecommerce statistics.
  • Posts that have a location tag get 79% more engagement.
  • One-third of all the users have made a purchase through Instagram shopping features.
  • Instagram images get around 23% higher engagement than Facebook images.
  • It can take up to 19 hours for a post to receive 50% of its total engagement.
  • Even in a bumpy year such as 2020, Instagram outperformed most other platforms with 34% year-on-year growth.

49. An average of 87% of ecommerce shoppers believe that social media helps them make a shopping decision.


The North American ecommerce agency Absolunet identified the following key stats: 87% of ecommerce shoppers believe social media helps them make a shopping decision. 1 in 4 business owners use Facebook for sales. 40% of merchants use social media to generate sales and measure social media and ecommerce statistics.

50. The top 8 facts about ecommerce.


Here are some of the top facts about ecommerce:

  • More than 80% of online shopping carts are abandoned before checkout on mobile devices.
  • American consumers spent around $7.4 billion on online shopping during Black Friday 2019.
  • Ecommerce sales are expected to surpass $735 billion by 2023.
  • It is estimated that 95% of all purchases will be made online by 2040.
  • Ecommerce businesses suffer $75 billion in losses annually because of bad customer service.
  • Ecommerce Statistics 2020 forecast that sales are expected to reach $4.9 trillion on a global scale by 2021.
  • Around 80% of US customers said that free shipping would increase the odds of them making an online purchase.
  • The most popular payment method for shopping online is via credit card, followed by electronic wallets and debit cards.

51. US ecommerce market size has reached an estimated $709.78 billion in 2020.


While brick-and-mortar shops saw less footfall in 2020, suffering a decrease of 14%, the ecommerce market was estimated to grow by 18%. As more people have shifted to online shopping due to the global pandemic in 2020, we are yet to see if this behavior continues into the future.

To Sum It Up

As you can see, ecommerce is on the rise and is not only competing with high street retailers, but has started to overtake them in sales and profit.

The convenience offered by online shopping, combined with the lower prices, made possible due to little to no overhead costs, is resulting in an increase in online stores and the profit margins they are currently enjoying.

People Also Ask

Q: What Percentage of Shopping Is Done Online?


So far, 69% of Americans have shopped online.

In addition, 25% of Americans shop online at least once a month.

59% of these shoppers bought clothing items, and 47% bought their first item on Amazon.

Q: How Much Does the Average Person Spend Online Shopping?


The average person spends around $419.52 per person.

The majority of this shopping happens online (58 million) rather than offline (51 million).

Q: Who Does the Most Online Shopping?

(Website Builder Expert)

At present, the UK does the most online shopping, with an ecommerce spend per capita of $4,201.

The US follows closely in second place, with an average spend per capita of $3,428.

Q: How Many Products Are Bought Online?


According to ecommerce stats in Statista, “in 2021, over 2 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016. Purchasing goods and services online has become a common practice among many people around the world.”

Q: How Many People Shop Online?


An estimated 2.14 billion people worldwide will purchase goods online in 2021. 

Q: What Percent of Online Retailers Now Have M-Commerce Websites?


Ecommerce statistics show that 85% of retailers now have m-commerce websites.

Q: How Many Ecommerce Sites Are There?


Today there are 12-24 million ecommerce stores on the internet worldwide.

Q: How Big Is Ecommerce


The growing ecommerce trend shows that online shopping will reach a predicted $4.9 trillion in sales by 2021.


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