It’s always wine o’clock somewhere.
And that’s good news for the wine industry, which has continued to be resilient despite its ups and downs according to the wine industry statistics. This makes it one of the most significant business sectors with a worldwide market spanning across continents.
Wine consumption and production continue to grow even during tough times. The world can expect continuous growth from this sector in the future.
In this list, we’re going to provide you with the most exciting facts and statistics that’ll make you want to start up your own winery or, at least, grab a bottle to get ready for wine time.
Take a Sip while Reading These Top Wine Industry Statistics (Editor’s Choice)
- The most expensive wine ever sold cost $500,000: six-liters of Screaming Eagle Cabernet Sauvignon.
- According to a 2016 study, Switzerland spends the most amount of money per person on wine: £505.50 per person per year (USD 657.60).
- However, a 2019 wine industry analysis suggested that Britons are heavier drinkers, consuming around 108 bottles of wine, or 9.7 liters of pure alcohol, each year.
- According to the 2018 Wine Business Monthly Salary Survey, the wine industry’s average wages grew by 2.7% year-on-year.
- In 2018, global wine production recorded a total volume of 292 million hectolitres, up 17% from 2017, and its highest level since 2000.
- According to 40 million reviews and 120 million ratings on the wine app Vivino, the world’s best wine is the Scarecrow Cabernet Sauvignon 2015.
Worldwide Wine Industry Overview
1. The global wine market will grow to $326.6 billion this year.
The global wine market will achieve a 5.5% compounded growth this year, reaching $326.6 billion. Businesses do need to keep up with the changing dynamics to support it.
Wine industry statistics also show that the US will maintain a 4.2% growth momentum. Meanwhile, Germany’s wine industry will grow more than $4.8 billion in the next five to six years.
Over in Asia, China will grow 8.7% over the next two years. In Japan, wine is on track to grow to $8.1 billion in market size.
2. Wine industry trends see a 3.55% compound annual growth rate (CAGR) from 2017 to 2021 for alcoholic beverages.
Alcoholic beverages in the US market will grow at a fast pace of 3.55% CAGR.
The reason for this? Younger US consumers are searching for variety and exclusivity in their beverages. To do that, they seek more microbreweries, wineries, and distilleries to push the demand even higher.
The wine, beer, and liquor industries have a combined annual revenue of around $50 billion. If the trend continues, this number can still grow tremendously. Hence the higher CAGR.
3. Still and sparkling wine will reach $207 billion by 2022, wine consumption statistics say.
Still and sparkling wine market volume will grow by 2.15% between 2017 and 2022 to reach $207 billion. The total volume will be a whopping 2.7 billion 9L cases.
Value outweighs volume worldwide, thanks to the “drink-less-but-better” trend dominating the latest wine sales statistics.
Red wine is the star of global consumption, but sparkling wine is becoming a significant growth driver. This is seen mostly in Europe.
4. The Chinese wine market will break above $19.5 billion by 2022.
Despite the Asian giants’ slowing economy, China will still overtake France in wine market share. More imports result in more businesses trying to get into the Chinese market.
China is also increasing domestic production. In mainland China, vineyard area more than doubled between 2006 and 2016. China now ranks second in terms of vineyard area, just behind Spain and ahead of both France and Italy.
5. Spain has 11,800 square kilometers of land for planting wine grapes.
With 11,800 square kilometers of land for wine grapes, Spain has the most significant wine grape vineyard globally.
The country has more than 400 varieties of wine grapes planted across its wine regions, which certainly boosts wine industry growth. It also has a broad range of distinct vineyards suitable for growing different varieties of grapes ready for export.
6. Italy exported 21.6 million hectoliters of wine in 2019.
Talking about import and export trends, Italy was the leading producer of wine in 2019. It had the highest export volume of wine that year: 21.6 million hectoliters.
Spain exported 21.2 million hectoliters, while France exported 14.2 million hectoliters, making them the top three countries in terms of wine production by country.
7. The United States consumed 33 million hectoliters of wine in 2018.
In terms of total volume consumed, as opposed to the per-capita measure, the US consumed 33 million hectoliters of wine in 2018. It was the most significant consumer in terms of sheer volume consumption, thanks to its large population.
China also sees a growing wine consumption rate. However, its wine industry still isn’t as mature as others, leaving it behind the United States’ wine consumption.
France places second to the US by sheer volume consumption, while Italy takes the third spot. Both countries are also among the biggest producers of wine.
8. Portuguese people drink 62 liters of wine per capita every year.
Another interesting measure is the amount of wine consumed per capita. Portuguese people drink 62 liters of wine per capita each year, placing Portugal on the top spot for wine consumption by country on a per capita basis.
The US, which dominates the sheer volume metrics, falls to number 15. Italy and France remain in the same positions, while Switzerland and Belgium complete the top five rankings. China drops down to 20, with just 2 liters of wine consumed per capita.
9. The world’s largest winery can process about 7,000 tons of grapes a day.
The largest winery in the world is located in Livingston, California. It is the largest of the seven wineries owned by E&J Gallo and processes 7,000 tons of grapes a day, or 400,000 to 450,000 tons in a season. It boasts about 60 fermentation vessels and 22 membrane presses.
10. The world’s largest wine cellar and wine collection holds almost 2 million bottles.
In Moldova, you can find the world’s largest wine cellar. The Mileștii Mici holds almost 2 million bottles of wine. Formerly used as a limestone mine, this wine cellar stretches 241 kilometers (150 miles). Its temperature stays in the mid-50s Fahrenheit, which is perfect for storing wine.
Moldova is also home to the second-largest wine cellar: the Cricova. It boasts 120 kilometers (75 miles) worth of underground wine storage.
11. The largest wine retailer in the world sells nearly $4 billion in alcohol.
Costco, the world’s largest wine retailer, sells $4 billion worth of alcohol, and nearly half of that number consists of its wine sales.
In 2016, Costco made a staggering $1.69 billion in wine sale.
The New York Times claims that no wine is marked up by more than 14% at Costco. Compare that to wine stores that usually mark up their wines as high as 50%.
Highlights of the US Wine Market
12. Total US wine shipments in 2019 were 409.1 million cases, a 1.1% increase from the previous year.
(Dr. Liz Thach, MW)
The total number of US wine shipments for 2019 was 409.1 million cases. That’s a modest 1.1% increase, but it’s equivalent to a whopping 588 million bottles of wine.
Around 277.8 million of those cases were domestic wine, while there were 131.3 million cases of imported wine.
Consumer expenditures for on- and off-premise wine sales were $72.4 billion, according to wine industry statistics 2019. That’s 3.9% higher than the wine sales of the previous year.
Domestic wine revenues came in at $47.9 billion, gaining 3.7% year-over-year. In other words, US wine industry statistics show that consumers’ spendings are increasing even if the total volume decreases.
13. In the next six years, 27.9 million Americans will retire, which is a lot of buying power.
(Silicon Valley Bank)
In the next six years, nearly 28 million Americans will retire at 60, while 30.3 million will turn 40. Retiring baby boomers continue to buy wine at all price points.
Even if the buying shrinks in volume and price, the retiree spending numbers still point to massive buying power.
Based on wine industry trends in 2019, Gen Xers have shown increased spending resilience, purchasing wine above the $9 bottle price.
14. Millennials drank 42% of all wine consumed in the US in 2015, but that’s changing in 2020.
(Business Insider; Silicon Valley Bank)
In 2015, millennials increased their wine consumption, consuming 42% of all US wine. US wine sales jumped, while online beer, liquor, and wine sales rose 33% in 2017.
However, 2020 saw a different story. Winemakers now face the challenge of marketing wine to millennials.
Millennials “lack financial capacity, having been slow to get into their careers after the financial crisis,” according to Silicon Valley Bank’s 2020 report.
Industry leaders still consider the millennial market as the market’s biggest opportunity for a robust wine industry growth rate.
15. California has 4,391 wineries, making it the top wine region in the US.
(USA Wine Ratings)
California is home to more than 4,300 wineries. The largest number of wineries in California are located in the Napa Valley and Sonoma, which are the industry’s biggest names.
Napa Valley is famous for its Chardonnay, Merlot, and Cabernet Sauvignon, while Sonoma offers world-class Pinot Noir.
California is the home to most wineries in the US, whereas Washington ranks second with 772 wineries. Some other popular regions include Walla Walla and Columbia Valley. Other states with notable wineries include Oregon, New York, Virginia, Texas, and Pennsylvania.
16. Oregon has 566 wineries, which is higher than New York’s, but it produces less wine.
Oregon wine industry statistics show it ranks fifth among US states by wine production. It has 566 wineries, which tops New York’s 320 wineries.
However, Oregon only produces 3.3 million cases, which is lower than New York’s 12 million cases.
17. Virginia wine contributed a whopping $1.4 billion annually to the state economy in 2017.
Virginia wine accounted for $1.4 billion of the state economy in 2017. According to Virginia Governor Terry McAuliffe, that was an 87% increase from the last economic impact study in 2010.
Virginia wine industry statistics also point to continuous growth, particularly in the number of vineyards and wineries.
Sales of Virginia wine reached a record high in the 2016 fiscal year, selling over 556,700 cases or around 6.6 million bottles.
Mind-Blowing Stats About Wine Consumption in the US
18. The US imports about $4.2 billion worth of wine from the European Union.
US import statistics show the US is the biggest importer of EU wine, buying $4.2 billion worth of wine every year.
France is the top exporter to the US at about $2.16 billion. Italy exports $2.1 billion to the US, while Spain exports $384 million.
Needless to say, the US is the EU’s largest market. This accounts for nearly 28% of all EU exports, based on global wine industry statistics.
19. Wine consumption decreased by 0.9% in 2019 – the first slowdown since 1994.
In 2019, the US wine consumption slowed down by 0.9%, something not seen since 1994.
Reports said the slowdown was due to shifting generational habits. Again, the decline was attributed to millennials “not embracing wine with open arms compared to previous generations.”
Still, this shouldn’t come as a total surprise: the overall US wine consumption also declined in recent years.
20. 60% of Americans enjoy only the occasional glass of wine.
Out of all US adult drinkers, 60% say they drink wine only occasionally.
Meanwhile, around 34% say they drink wine once a month. Millennials and people living in urban areas are likely to consume wine this often.
21. 69% of Americans prefer red wine over other types.
Around 69% of Americans prefer red wine over other types. But the majority of those (65%) also say they like white wine, too. Around 55% say they like rosé.
Wine statistics show the most popular kind of red wine is Merlot at 19%. Cabernet Sauvignon is the next most popular at 18%, while Pinot Noir and Zinfandel both received 12% of the popularity vote.
Meanwhile, 23% of white wine drinkers say they like Moscato. Around 17% say they like Chardonnay, while 14% prefer Riesling.
22. 74% of Americans think two glasses is the perfect amount of wine to drink.
Americans generally consume two glasses of wine or less, saying it’s the perfect amount to drink. Around 35% drink only one glass. Approximately 39% of them drink two, and 13% drink three glasses.
Wine consumption trends also confirm that 16% of Americans don’t have much knowledge about the types of wine.
23. California is America’s top wine-consuming state at 155.6 million gallons overall.
Apart from being the top region for wine production, California also takes the title of being the top state for wine consumption. It consumes 155.6 million gallons overall.
That’s not surprising, since California has a population of 39 million. That’s 70 times larger than Wyoming’s, which drinks the least amount of wine.
Per capita, Idaho ranks first, tailed by Washington DC, New Hampshire, and New Mexico when looking at the US wine consumption by state.
What You Didn’t Know About Wine Production in the US
24. In total, the United States wine market produces more than 800 million gallons of wine a year.
The US produces more than 800 million gallons of wine annually. That’s a considerable jump from 2016 when it made only around 680.27 million gallons.
25. California‘s economic impact is $71.2 billion in terms of wine sales.
California’s economic impact is tremendous: $71.2 billion in wine sales.
New York ranks second at $13.8 billion, followed by Texas at $13.1 billion, and Florida at $11 billion. Washington rounds up the top five at $9.6 billion.
When looking at the wine sales by stale, Michigan is at the bottom of the top ten at $4.9 billion.
26. The California wine industry employed 447,982 Americans in 2015.
(Wines Vines Analytics)
Almost 448,000 Americans worked in the California wine industry in 2015. These workers earned over $16.32 billion in wages and benefits that year. California also ranked among the top wine-producing states in 2015.
Independent California growers employed 34,614 Americans to grow wine grapes. Meanwhile, California wineries and vineyards employed 30,823 people.
The strong growth during this period started with the 2008 Great Recession, which was ironically also a turbulent time for many wineries.
California then proved it was among the nation’s most resilient when it comes to US wine production.
27. The largest wine producer’s annual US sales are 75 million cases.
(Lodi Wine California)
E&J Gallo’s winery in California is the biggest in the world and rakes in tons of money at 75 million annual case sales.
This number is way above the next in line, The Wine Group, which makes 57 million annual case sales.
Third in the ranking is the Constellation at 51 million, followed by Trinchero Family Estates at 19 million.
Among the other largest wine companies in the US are Bronco Wine Company, Delicato Family Vineyards, and Ste. Michelle Wine Estates.
28. Almost 11,000 wineries are in the United States, up more than 50% since 2009.
(Statista and WineBusiness)
In 2016, there were only 8,702 wineries in the US. Around 7,061 of those are bonded wineries, while 1,641 are “virtual” ones.
Fast forward to 2020. The US now has a staggering number of 11,000 wineries. The total area for grapevines reached 408 thousand hectares in 2019, slightly decreasing from the previous years.
Since 2009, the total number of wineries in the US has grown by more than 50%.
29. Of the 4200+ bonded wineries in California, around 14% have women as lead winemakers in 2020.
(Women Winemakers of California and Beyond)
Leader winemakers are those in charge of producing wine at a winemaking facility. In 2020, around 14% of the 4,200 bonded wineries in California have female leaders. That’s an increase from the previous 10% figure reported in 2011.
More California Wine Statistics
30. Over 100 grape varieties grow in California.
More than 100 kinds of grapes grow in California. This number includes different types of reds, California whites, rosé, sparkling, and dessert wines.
The most planted grape in California is also the world’s most important white variety: Chardonnay.
31. California tourism spending topped $140 billion in 2018, boosting the Wine County’s revenue.
(Sonoma Index Tribune)
Travel spending across the state reached more than $140 billion and created 1.2 million jobs. California wine industry statistics also showed that Sonoma County visitors’ spending rose 4.4% to nearly $2.2 billion from 2017 to 2018.
Napa Valley statistics showed a similar upward trend. In 2017, it recorded 3.85 million visitors, which represented a 4.4% increase since 2016.
32. More than 100 California wineries offer art displays and museums.
Over 100 California wineries offer more than just taste tests and wine; they also have art displays and museums. This is most likely done to boost the United States wine industry further.
About 65 wineries have on-site restaurants, while 118 offer wine along with food. There are music performances in 50 of the wineries, too.
33. More than 30% of Napa Valley wine visitors also came from California.
(Sonoma Index Tribune)
Napa Valley tourists consist of visitors from different cities. Since 2016, the average visitor count has increased by 4.4% annually.
Most visitors come from California (34.4%), while others come from Texas (6.8%), New York (6.1%), Florida (5.7%), and Illinois (4.0%).
Drunk in Love with Wine Yet? Final Words
These stats offer a pretty clear wine industry overview: the local and global wine industry is lucrative and popular even in challenging times.
Top wine-producing countries continue to offer massive amounts of wine, and top wine-consuming countries are more than willing to consume such incredible amounts.
Key takeaway: Wine industry statistics indicate resilience and producers’ willingness to market the product more effectively in the coming years.
Let’s drink to that. Santé!
Frequently Asked Questions
Q: How much is the wine industry worth?
The wine industry is expected to reach $326.6 billion in 2020, despite the looming health crisis and recession worldwide.
Wine statistics show that the most revenue comes from the United States, while per-person revenues of $43.47 have been generated in 2020.
These figures account for the impact of the COVID-19 pandemic, which has so far put other industries and markets face-to-face with uncertainty.
Q: How big is the wine industry?
Analyzing wine sales by price point, the American wine industry grew to over $70 billion in 2018.
Although sales technically slowed, the wine industry actually doubled since 2003, as customers were buying wine at higher price points than before.
The most established wine markets in the world are Portugal, Italy, and France. Meanwhile, the wine industry’s largest importers include the US, the UK, and Germany.
Q: Is the wine industry growing?
Yes, it is. It is expected to grow with a 5.8% CAGR from 2020 to 2025. The wine production and consumption in the US are strong. Also, Asia Pacific is expected to have rapid growth based on the state of the wine industry in 2019.
Growth will also be driven by an increase in demand for premium wines along with growing westernization.
Q: How many bottles of wine does California produce?
Around 17 million gallons of wine are made in California every year. California also takes first place in the US biggest wine-producing states.
Q: What are the top wine-producing states?
Here’s a ranking of the biggest US wine production by state:
- New York
California is the largest wine producer in the US. It accounts for more than 84% of all wine production in the US.
Washington ranks the second-largest wine producer, but it produces only a fraction of California’s output.
Q: What countries drink the most wine?
If measured by the sheer amount of volume, the United States ranks high above other countries.
However, if measured per capita, Portugal is the number one country that drinks the most wine, based on wine industry statistics. Portuguese people drink 62 liters per year.
France ranks next to Portugal, with French people drinking 50 liters per year. Italy places third at 44 liters per year.
Q: How many wineries are there in California?
There are 4,391 wineries in California. It is the highest number based on the number of wineries by state.
The wineries are sprinkled all over the state, but the most famous regions are the Napa Valley and Sonoma.
In total, nearly half of all the wineries within the US are in California. This makes California, without a doubt, the wine capital of America.
- Business Insider
- Dr. Liz Thach, MW
- Kous Kous
- Lodi Wine California
- National Geographic
- Silicon Valley Bank
- Sonoma Index Tribune
- The Hill
- USA Wine Ratings
- We Olive
- Wines Vines Analytics
- Women Winemakers of California and Beyond