- \n
- Globally, there are more than 26 million ecommerce sites.<\/li>\n\n\n\n
- The average return rate of online shopping is 20.8%.<\/li>\n\n\n\n
- 85.9% of Millennials are online shoppers.<\/li>\n\n\n\n
- Globally, 25.9% of people buy online.<\/li>\n\n\n\n
- In 2021, 72.9% of all online sales came from mobile. <\/li>\n\n\n\n
- The world\u2019s biggest ecommerce market is China, with a 52% ecommerce retail share.<\/li>\n\n\n\n
- In the US, 69% of adults have shopped online.<\/li>\n\n\n\n
- Annually, US ecommerce companies lose $62 billion due to poor customer service.<\/li>\n\n\n\n
- In 2021, US online sales reached a record $870 billion in 2021.<\/li>\n\n\n\n
- By 2040, 95% of purchases will happen online.<\/li>\n<\/ul>\n\n\n\n
General Statistics for Ecommerce<\/h3>\n\n\n\n
1. There are over 26 million ecommerce sites worldwide.<\/strong><\/h4>\n\n\n\n
(MarkinBlog<\/em>)<\/p>\n\n\n\n
In recent years, ecommerce has become the preferred method of shopping for millions of people, offering a convenient and efficient way to buy goods and services. <\/p>\n\n\n\n
With the click of a button, shoppers can find virtually anything they need and have it delivered straight to their door. Not surprisingly, the popularity of ecommerce has resulted in a boom in ecommerce sites. <\/p>\n\n\n\n
2. Around 35% of all Google product searches result in a sale within five days, as per <\/strong>ecommerce stats<\/strong>.<\/strong><\/h4>\n\n\n\n
(Quibble<\/em>)<\/p>\n\n\n\n
If you\u2019re looking to purchase something online, then your first instinct is probably to go to Google and search for it. So, the statistic above means that if you\u2019re looking to buy something, chances are good that you\u2019ll find it through a Google search. <\/p>\n\n\n\n
3. Out of all the available ads, Google Shopping Ads account for 85.3% of all paid clicks, an <\/strong>ecommerce report notes<\/strong>.<\/strong><\/h4>\n\n\n\n
(Adwisely<\/em>)<\/p>\n\n\n\n
Shopping ads are excellent tools for ecommerce and have been proven to generate exceptional sales, and with good reason\u2014they\u2019re designed to be highly relevant and targeted so that users are more likely to click on them.<\/p>\n\n\n\n
4. Amazon Prime<\/strong> has over 200 million members.<\/strong><\/h4>\n\n\n\n
(Yahoo Finance<\/em>)<\/p>\n\n\n\n
With over 200 million members worldwide, Amazon Prime boasts one of the largest online and offline membership services, directly affecting the overall ecommerce statistics by year. <\/p>\n\n\n\n
Moreover, between 2019 and 2020 alone, the number of Amazon Prime users grew by 50 million. <\/p>\n\n\n\n
5. 78% of customers say they value free shipping.<\/strong><\/h4>\n\n\n\n
(Flexe<\/em>)<\/p>\n\n\n\n
A whopping 90% of consumers would shop online more if shipping was free<\/a>. Given the high shipping cost, it\u2019s not surprising that free shipping is so important to shoppers. <\/p>\n\n\n\n
But speed is also a key concern for many consumers. In fact, 53% of respondents say that fast shipping is vital to them. With the rise of Amazon and other ecommerce giants, consumers expect fast, free shipping.<\/p>\n\n\n\n
![\"\"](\"https:\/\/savemycent.com\/wp-content\/uploads\/2023\/09\/10-Top-Reasons-People-Shop-Online-1-1024x525.jpg\")
<\/figure>\n\n\n\n6. <\/strong>Online shoppers statistics<\/strong> show that 69.8% of online shoppers abandon their carts.<\/strong><\/h4>\n\n\n\n
(Big Commerce<\/em>)<\/p>\n\n\n\n
That\u2019s a lot of lost sales revenue for ecommerce stores\u2014an estimated $18 billion annually, as shopping cart abandonment statistics<\/a> uncover. <\/p>\n\n\n\n
Shoppers abandon their carts for many reasons, but some of the most common include high shipping costs, unexpected fees, and complicated checkout processes. <\/p>\n\n\n\n
Experts say this rate could be decreased if item descriptions were improved using professional copy instead of second-rate sales pitches. Following ecommerce trends and addressing specific pain points can make a world of difference to any ecommerce business. <\/p>\n\n\n\n
7. Almost 60% of online shoppers are not serious buyers.<\/strong><\/h4>\n\n\n\n
(CMSWire<\/em>)<\/p>\n\n\n\n
A staggering 58.6% of US online shoppers had abandoned a cart within the last three months prior to taking the survey because they were \u201cjust browsing\/not ready to buy.\u201d<\/p>\n\n\n\n
Although outside of the seller\u2019s control, this rate can be somewhat decreased. Failing to at least try to convince an unsure customer to make a purchase is a foolish mistake, something that online retail sales statistics highlight effectively.<\/p>\n\n\n\n
In addition, experts say that improved copy and product presentation could lead to more sales.<\/p>\n\n\n\n
8. Sites on cruise and ferry travel services have the highest cart abandonment rate, at 98%. <\/strong><\/h4>\n\n\n\n
(Statista<\/em>)<\/p>\n\n\n\n
Given this, it\u2019s evident that cruise and ferry websites are losing potential customers at an alarming rate. Generally speaking, there are a few possible explanations for these worrying ecommerce statistics from 2022. <\/p>\n\n\n\n
For instance, booking a cruise or ferry can be a complex process, and customers may abandon their carts if they feel overwhelmed by the choices or the amount of information they need to provide. <\/p>\n\n\n\n
Furthermore, many cruise and ferry operators require customers to pay in full at the time of booking, which may discourage customers who are not ready to commit to a purchase. <\/p>\n\n\n\n
Also, cruises and ferries are often booked well in advance, so customers may abandon their carts if they are not sure when they will be able to take their trip. <\/p>\n\n\n\n
9. The average rate of online returns is 20.8%. <\/strong><\/h4>\n\n\n\n
(CNBC<\/em>)<\/p>\n\n\n\n
According to online shopping stats, shoppers return one in every five items they purchase online. There are a number of reasons why this might be the case. The most common reason is that shoppers can\u2019t try on or test products before purchasing.<\/p>\n\n\n\n
10. The most common online shopping complaint is longer shipping time, with 46% of respondents citing it as a top issue.<\/strong><\/h4>\n\n\n\n
(Kount<\/em>)<\/p>\n\n\n\n
When it comes to online shopping, consumers have a few major complaints. Namely, 42% of consumers say that stores or websites not having items in stock is their primary issue, and 32% have difficulty finding the items they want online. <\/p>\n\n\n\n
Ecommerce facts point out that at least 20% of respondents say that more difficulty with customer service requests is their primary complaint about online shopping. These issues can make it difficult for consumers to shop online and force them to seek other options.<\/p>\n\n\n\n
11. 85.9% of Millennials buy online. <\/strong><\/h4>\n\n\n\n
(Power Reviews<\/em>)<\/p>\n\n\n\n
It\u2019s no secret that Millennials love to shop online. In fact, Millennials make 60% of their purchases online, as ecommerce statistics prove. <\/p>\n\n\n\n
Whether they\u2019re buying clothes, cosmetics, or even groceries, Millennials prefer the convenience of shopping from their homes (or their phones). <\/p>\n\n\n\n
12. 87% of ecommerce shoppers believe that social media helps them make a shopping decision.<\/strong><\/h4>\n\n\n\n
(EBS Farm<\/em>)<\/p>\n\n\n\n
In today\u2019s digital age, it\u2019s no surprise that social media plays a big role in our shopping habits. This is likely because social media platforms provide a wealth of information about products and brands. <\/p>\n\n\n\n
For example, Facebook and Instagram allow users to view photos and videos of products, read reviews from other customers, and get an idea of pricing. <\/p>\n\n\n\n
13. When buying online, 62% of customers expect an exchange or refund within 30 days of purchase.<\/strong><\/h4>\n\n\n\n
(Shopify<\/em>)<\/p>\n\n\n\n
Ecommerce return rate statistics<\/a> suggest that online shoppers have a more relaxed attitude toward returning online purchases.<\/p>\n\n\n\n
Given that customer expectations are high regarding returns, most retailers opt for the refund type that will be the least hassle for both the customer and the business. <\/p>\n\n\n\n
This is typically a refund of the purchase price, credited back to the customer\u2019s original payment method. Some businesses offer exchanges or gift cards, but these are less popular options.<\/p>\n\n\n\n
14. Despite 90% of online businesses failing within 120 days, ecommerce is still a good option.<\/strong><\/h4>\n\n\n\n
(Chris Ducker<\/em>)<\/p>\n\n\n\n
There are several reasons for the ecommerce success rate. First, the barriers to entry are relatively low. Unlike brick-and-mortar businesses, which require a significant upfront investment in inventory and real estate, an online business can be started with just a few hundred dollars. <\/p>\n\n\n\n
Second, the reach of an online business is global. With an internet connection, entrepreneurs can tap into markets around the world. <\/p>\n\n\n\n
Third, online businesses have the potential to scale quickly. An online business can reach a large audience relatively quickly without incurring high costs with a well-executed marketing strategy<\/a>.<\/p>\n\n\n\n
15. Most Amazon sellers are willing to spend money on ads, with the average seller paying $268.21 daily. <\/strong><\/h4>\n\n\n\n
(Influencer Marketing Hub<\/em>)<\/p>\n\n\n\n
This ecommerce trend is popular because ads are an effective way to reach potential customers and increase sales. At the same time, it\u2019s important to create an ad budget that\u2019s realistic and affordable. <\/p>\n\n\n\n
If not, you may find yourself quickly burning through your advertising budget without seeing any return on investment.<\/p>\n\n\n\n
Fortunately, there are many ways to reduce ad costs, such as using coupon codes or targeting specific keywords.<\/p>\n\n\n\n
Global Ecommerce Statistics<\/h3>\n\n\n\n
16. There are currently more than 2 billion online buyers worldwide.<\/strong><\/h4>\n\n\n\n
(Statista<\/em>)<\/p>\n\n\n\n
It\u2019s no secret that online shopping has taken the world by storm. In just a few clicks, buyers can have their desired products delivered right to their doorstep. It\u2019s no wonder that the number of online buyers has been steadily increasing year after year. <\/p>\n\n\n\n
17. 25.9% of the world\u2019s population buys online.<\/strong><\/h4>\n\n\n\n
(Statista<\/em>)<\/p>\n\n\n\n
There are currently 7.7 billion people in the world. So, the previous statistic translates to 25.9% of the world\u2019s population making purchases on the internet<\/a>. That\u2019s a huge worldwide market online. So, if you\u2019re not already selling online, these numbers should convince you to do so.<\/p>\n\n\n\n
All in all, more businesses are emerging, with more people shopping on the internet, creating a fierce and competitive marketplace.<\/p>\n\n\n\n
This makes it harder for online businesses to stand out from competitors, and the need for creative ways to promote your product rises.<\/p>\n\n\n\n
18. <\/strong>Global ecommerce<\/strong> sales during the 2021 holiday season exceeded $1 trillion.<\/strong><\/h4>\n\n\n\n
(Retail Dive<\/em>)<\/p>\n\n\n\n
To be more specific, worldwide online sales reached $1.14 trillion. In addition, luxury handbags were one of the categories that saw the most considerable growth, with an impressive annual increase of 45%.<\/p>\n\n\n\n
19. The world\u2019s biggest ecommerce market is China, with a 52% ecommerce retail share of total retail sales. <\/strong><\/h4>\n\n\n\n
(Business<\/em>)<\/p>\n\n\n\n
Ecommerce subsidiaries of the Alibaba group lead this market. Moreover, it\u2019s also one of the fastest-growing ecommerce markets, with an annual growth rate of 21%. <\/p>\n\n\n\n
With such a large and rapidly growing market, it\u2019s clear that China presents a huge opportunity for businesses looking to expand into the ecommerce space. <\/p>\n\n\n\n
US Ecommerce Stats<\/h3>\n\n\n\n
20. 53.6% of US households subscribe to Amazon Prime. <\/strong><\/h4>\n\n\n\n
(GlobeNewswire<\/em>)<\/p>\n\n\n\n
That can be translated to 66.2 million households. With so many people already on board, it\u2019s clear that Amazon Prime is here to stay. In fact, that number will continue to grow as Amazon expands its reach. <\/p>\n\n\n\n
21. Americans under 25 value same-day shipping the most.<\/strong><\/h4>\n\n\n\n
(GetShogun<\/em>)<\/p>\n\n\n\n
54% of consumers under the age of 25 value same-day shipping the most. As a matter of fact, that\u2019s one of their main motivators to shop online, leading to an increase in ecommerce purchases. <\/p>\n\n\n\n
22. 53% of US online shoppers won\u2019t purchase a product if they don\u2019t know when it will arrive.<\/strong><\/h4>\n\n\n\n
(FedEx<\/em>)<\/p>\n\n\n\n
Estimated delivery times are vital in closing sales, according to reports. Retailers must be aware of this trend and ensure they provide estimated delivery times for all their products. Otherwise, they risk missing out on a significant number of potential sales.<\/p>\n\n\n\n
23. 68% of US consumers shop more often now with their mobile phones than just two years ago. <\/strong><\/h4>\n\n\n\n
(Klarna<\/em>)<\/p>\n\n\n\n
Mobile ecommerce statistics confirm that this is especially true among younger generations, with 79% of Gen Z and 77% of Millennials reporting an increase in mobile shopping. <\/p>\n\n\n\n
The study providing these statistics also suggests that the convenience and flexibility of mobile shopping are appealing to consumers who are increasingly looking for ways to save time and money.<\/p>\n\n\n\n
24. In North America, the pandemic led to 76% of small businesses becoming more digital in 2020.<\/strong><\/h4>\n\n\n\n
(Mastercard<\/em>)<\/p>\n\n\n\n
While B2B ecommerce statistics show that the year has been a whipsaw for B2B businesses everywhere, most business owners agree that one positive side of this pandemic has been the pressure to modernize and digitalize their business.<\/p>\n\n\n\n
25. Around 58% of US shoppers bracket items.<\/strong><\/h4>\n\n\n\n
(Statista<\/em>)<\/p>\n\n\n\n
That\u2019s a decline from the record in 2020 when 62% of customers engaged in bracketing. Bracketing is when a customer purchases multiple variations of the same item and returns those that are not satisfactory.<\/p>\n\n\n\n
26. 69% of US adults have shopped online.<\/strong><\/h4>\n\n\n\n
(Constant Connect<\/em>)<\/p>\n\n\n\n
So far, 69% of Americans have shopped online, and 25% of Americans shop online at least once a month, according to internet shopping statistics.<\/p>\n\n\n\n
The most popular items that are bought online include clothes, books, and electronics. Online shopping is not only convenient, but it\u2019s also often cheaper than shopping at brick-and-mortar stores.<\/p>\n\n\n\n
Learn how to save money shopping online.<\/p>\n\n\n\n
27. 84% of all Americans say a positive returns experience will make them shop again.<\/strong><\/h4>\n\n\n\n
(PR Newswire<\/em>)<\/p>\n\n\n\n
84% of US shoppers report that an efficiently handled returns experience will encourage them to repeat shopping, something Shopify statistics clearly demonstrate<\/a>. Furthermore, 74% note that US retailers should focus more on improving their return experience. <\/p>\n\n\n\n
![\"\"](\"https:\/\/savemycent.com\/wp-content\/uploads\/2023\/09\/15-Ecommerce-Returns-Statistics-1-1024x565.jpg\")
<\/figure>\n\n\n\nEcommerce Trends: Revenue, Share & Sales<\/h3>\n\n\n\n
28. Amazon is a massive online retailer, with $469.82 billion in net sales revenue in 2021. <\/strong><\/h4>\n\n\n\n
(Statista<\/em>)<\/p>\n\n\n\n
Amazon statistics<\/a> reveal that of this number, somewhere around $127.78 billion in revenue came from international sources. More specifically, North America was the biggest operations segment, bringing in over $279 billion. <\/p>\n\n\n\n
If you are a regular on Amazon, you may find our article on how to get free stuff on Amazon useful.<\/p>\n\n\n\n
29. Amazon\u2019s share of US <\/strong>ecommerce sales<\/strong> hit an all-time high of 56.7% in 2021. <\/strong><\/h4>\n\n\n\n
(PYMNTS<\/em>)<\/p>\n\n\n\n
This means that Amazon now accounts for more than half of all online sales in the US. The company\u2019s dominance is partly due to its aggressive expansion into new product categories and ongoing investment in features like same-day delivery. <\/p>\n\n\n\n
30. Adobe\u2019s data shows that Thanksgiving Day online sales reached a record high of $5.1 billion in 2020. <\/strong><\/h4>\n\n\n\n
(CNBC<\/em>)<\/p>\n\n\n\n
That was an increased percentage of online sales of nearly 22% from 2019. What\u2019s more, nearly half of all sales came from smartphones, indicating that mobile shopping is becoming increasingly popular. <\/p>\n\n\n\n
Moreover, American consumers spent $9 billion on online shopping during Black Friday<\/a> 2020.<\/p>\n\n\n\n
31. In July 2022, Walmart announced a 12% year-over-year increase in US online sales. <\/strong><\/h4>\n\n\n\n
(EcommerceBytes<\/em>)<\/p>\n\n\n\n
According to Walmart statistics<\/a>, total revenue was $152.9 billion. Ecommerce growth statistics indicate an increase in revenue of 8.4%. What\u2019s more, online sales were up by 18% compared to Q2 of 2020. <\/p>\n\n\n\n
The company attributed the overall sales growth to strong performance in its grocery business, as well as continued momentum in its ecommerce business. <\/p>\n\n\n\n
32. With digital advertising as its primary source of income, Facebook\u2019s revenue was up by 36% in 2021.<\/strong><\/h4>\n\n\n\n
(Statista<\/em>)<\/p>\n\n\n\n
Namely, in 2021, Facebook generated $117 billion in advertising revenue, up from $86 billion in 2020. By harnessing the power of data, Facebook has created highly targeted ads that are incredibly effective in reaching consumers. <\/p>\n\n\n\n
33. According to <\/strong>ecommerce revenue<\/strong> stats, US ecommerce companies lose a total of $62 billion every year due to poor customer service. <\/strong><\/h4>\n\n\n\n
(Understanding Ecommerce<\/em>)<\/p>\n\n\n\n
It\u2019s no secret that bad customer service can cost businesses dearly. In fact, American companies lose a total of $62 billion annually due to poor customer service. That\u2019s a lot of money that could increase profits, expand operations, or improve product quality. <\/p>\n\n\n\n
Statistics on Ecommerce: 2020 and 2021<\/h3>\n\n\n\n
34. <\/strong>More than one-third of 2020 holiday season <\/strong>purchases were made on smartphones.<\/strong><\/h4>\n\n\n\n
(WiX<\/em>)<\/p>\n\n\n\n
To be precise, 39% of holiday season purchases<\/a> were carried out on smartphones in 2020. While computers continue to be the leading devices for online shoppers, mobiles are catching up. <\/p>\n\n\n\n
35. In 2021, US ecommerce increased by 14.2%, as <\/strong>ecommerce sales trends<\/strong> note.<\/strong><\/h4>\n\n\n\n
(Digital Commerce 360<\/em>)<\/p>\n\n\n\n
The US ecommerce industry has seen significant growth in recent years. According to ecommerce growth data<\/a>, 2021 was no exception. During the holiday-centric Q4, digital spending grew 9.2% year over year, bringing the total jump in ecommerce for 2021 to 14.2%. <\/p>\n\n\n\n
36. In the United States, online sales reached a record $870 billion in 2021.<\/strong><\/h4>\n\n\n\n
(Forbes<\/em>)<\/p>\n\n\n\n
That represented a 14.2% increase over 2020 and a 50.5% increase over 2019. In addition, the expansion of same-day delivery and other features is making online shopping more attractive to consumers. <\/p>\n\n\n\n
37. <\/strong>Ecommerce statistics <\/strong>show that mobile app orders jum<\/strong>ped from 16% to 28% between March and June 2020.<\/strong><\/h4>\n\n\n\n
(Stella Rising<\/em>)<\/p>\n\n\n\n
Between March and June 2020, interest in both mobile payments (up from 17% to 30%) and mobile app orders (up from 16% to 28%) surged. All in all, the convenience and safety of mobile payments are simply too great to ignore.<\/p>\n\n\n\n
38. 72.9% of all online sales came from mobile in 2021. <\/strong><\/h4>\n\n\n\n
![\"\"](\"https:\/\/savemycent.com\/wp-content\/uploads\/2023\/09\/Ecommerce-Share-of-Retail-Sales-2019-2026-1024x608.png\")
<\/figure>\n\n\n\n