For the first time, images of huge, lined-up crowds armed with excitement and promo leaflets didn’t travel the world on Black Friday 2020. Instead, the shopping holiday was preceded by uncertainty in the retail industry as the global pandemic didn’t allow for mass gatherings. As you’ll learn from these Black Friday stats, this shopping holiday […]
For most people, luxury shopping is about occasional splurges on more expensive items. Whether you’re buying a gift or just want to treat yourself, luxury shopping isn’t something you often do. However, the market of luxury items has been thriving for decades, if not centuries. The luxury shopping statistics you’re about to read will answer […]
Word-of-mouth marketing (WOMM) occurs when consumers share their experiences and opinions on a product or service in interactions with other people. This has the potential to make those other people try it and become consumers themselves. As you’ll learn in our overview of the most recent word-of-mouth marketing statistics, it’s one of the most effective […]
Do you even remember what it was like to call your go-to pizza place on the phone and order your favorite pizza? For most of us, those days are long gone. Digital platforms have completely revolutionized the way we eat at home. Their websites and apps now even allow us to track our food step-by-step […]
Although many claim it’s a dying industry, retail is at the heart of every modern economy, and people worldwide participate in it daily. Because it’s so unavoidable, it’s crucial to stay up to date with the latest developments. Retail statistics provide important insight into the current state of the market. As such, they represent a […]
It’s been roughly a decade since the subscription box business model kicked off, and the very first boxes arrived at the doors of dopamine-filled customers. Since then, the number of recurring revenue-based businesses has skyrocketed. There are many financial benefits to this model, both from the perspective of the seller and the consumer. According to […]
Social proof is the unspoken force that fuels our deep-seated biases toward word-of-mouth recommendations. Otherwise known as informational social influence, this psychological phenomenon teaches us how to behave correctly in a given situation based on others’ observable actions and opinions. In this day and age, there’s no richer source of social proof than online reviews. […]
Online consumer shopping habits and behavior statistics can tell us stories. From what consumers buy to their approach when choosing between in-store and online purchases, these statistics show more prominent trends that are hard to ignore when you’re active in the ecommerce industry. With the 2020 pandemic, ecommerce and online shopping have only become more […]
With ecommerce growing steadily and retail stores gradually dying out, the competition in the online shopping business is intensifying. Free shipping is slowly but surely becoming one of the most powerful weapons in ecommerce companies’ decisive battle for consumers. The free shipping statistics you’ll see in this article demonstrate this feature’s tremendous impact on customers’ […]
Reaching your target audience is easier than ever. Businesses have plenty of ways to promote their brand and products: email, website, social media, messaging apps, and many others. And if you think it’s a bit much, think again. According to omnichannel statistics, 50% of today’s customers use at least four touchpoints before making a purchase. […]