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35 Online Reviews Statistics to Underscore the Power of Social Proof

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Social proof is the unspoken force that fuels our deep-seated biases toward word-of-mouth recommendations. Otherwise known as informational social influence, this psychological phenomenon teaches us how to behave correctly in a given situation based on others’ observable actions and opinions. In this day and age, there’s no richer source of social proof than online reviews. […]

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15 Proven Omnichannel Statistics That Will Boost Your Sales

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Reaching your target audience is easier than ever. Businesses have plenty of ways to promote their brand and products: email, website, social media, messaging apps, and many others.  And if you think it’s a bit much, think again. According to omnichannel statistics, 50% of today’s customers use at least four touchpoints before making a purchase. […]