Word-of-mouth marketing (WOMM) occurs when consumers share their experiences and opinions on a product or service in interactions with other people. This has the potential to make those other people try it and become consumers themselves. As you’ll learn in our overview of the most recent word-of-mouth marketing statistics, it’s one of the most effective […]
Do you even remember what it was like to call your go-to pizza place on the phone and order your favorite pizza? For most of us, those days are long gone. Digital platforms have completely revolutionized the way we eat at home. Their websites and apps now even allow us to track our food step-by-step […]
Although many claim it’s a dying industry, retail is at the heart of every modern economy, and people worldwide participate in it daily. Because it’s so unavoidable, it’s crucial to stay up to date with the latest developments. Retail statistics provide important insight into the current state of the market. As such, they represent a […]
It’s been roughly a decade since the subscription box business model kicked off, and the very first boxes arrived at the doors of dopamine-filled customers. Since then, the number of recurring revenue-based businesses has skyrocketed. There are many financial benefits to this model, both from the perspective of the seller and the consumer. According to […]
Social proof is the unspoken force that fuels our deep-seated biases toward word-of-mouth recommendations. Otherwise known as informational social influence, this psychological phenomenon teaches us how to behave correctly in a given situation based on others’ observable actions and opinions. In this day and age, there’s no richer source of social proof than online reviews. […]
Online consumer shopping habits and behavior statistics can tell us stories. From what consumers buy to their approach when choosing between in-store and online purchases, these statistics show more prominent trends that are hard to ignore when you’re active in the ecommerce industry. With the 2020 pandemic, ecommerce and online shopping have only become more […]
With ecommerce growing steadily and retail stores gradually dying out, the competition in the online shopping business is intensifying. Free shipping is slowly but surely becoming one of the most powerful weapons in ecommerce companies’ decisive battle for consumers. The free shipping statistics you’ll see in this article demonstrate this feature’s tremendous impact on customers’ […]
Reaching your target audience is easier than ever. Businesses have plenty of ways to promote their brand and products: email, website, social media, messaging apps, and many others. And if you think it’s a bit much, think again. According to omnichannel statistics, 50% of today’s customers use at least four touchpoints before making a purchase. […]
In this day and age, we can’t imagine our lives without certain apps. It’s no wonder that years ago Apple went with “There’s an app for that” as their slogan. That, however, can be a blessing and a curse. Convenient as it is, mobile app usage statistics say we’ve become a bit obsessed with mobile […]
How many times did you start adding things into your virtual shopping cart only to give up on a purchase? You might have had it enough with the slow loading times, or you simply decided you don’t want to spend money after all. Whatever the reason, you unwittingly ended up being a part of shopping […]
Mistakes happen. Sometimes the shoes we’ve bought aren’t that comfy after all, or the jeans don’t fit, even though they looked right online. But the ecommerce industry hasn’t grown this big on ill-fitting jeans. Ecommerce return rate statistics show that return rates are exceptionally high in ecommerce and that dealing with returns can make or […]
As an avid Internet user, you’ve probably bought at least something online in the past year. There is also a likelihood that your online shopping habits have changed at least a little since the pandemic hit. We know we waited for days during lockdown for our comfort food to arrive. We also know people who […]
In the past, if you had a good product at a competitive price, you had everything to remain relevant in the eyes of consumers. However, today, given the increasing competition across all business sectors worldwide, setting a competitive price alone isn’t good enough. According to the customer service statistics, there is a new determining factor […]
Influencer marketing, which was once just a concept, has developed into a fully functional industry worth billions of dollars. It has risen to the point of competing for increased conversion rates and engagement with the more popular social media advertisements. Today, influencer marketing is both productive and profitable, as revealed by influencer marketing statistics. What’s […]
Gone are the days when shopping online was just a niche alternative to regular shopping. Now some of the world’s biggest companies run solely online, and for many, the change feels as if it happened overnight. Let’s take a short break, look at some ecommerce statistics, and try to see where the ecommerce industry is […]
