Social proof is the unspoken force that fuels our deep-seated biases toward word-of-mouth recommendations. Otherwise known as informational social influence, this psychological phenomenon teaches us how to behave correctly in a given situation based on others’ observable actions and opinions. In this day and age, there’s no richer source of social proof than online reviews. […]
Online consumer shopping habits and behavior statistics can tell us stories. From what consumers buy to their approach when choosing between in-store and online purchases, these statistics show more prominent trends that are hard to ignore when you’re active in the ecommerce industry. With the 2020 pandemic, ecommerce and online shopping have only become more […]
How many times did you start adding things into your virtual shopping cart only to give up on a purchase? You might have had it enough with the slow loading times, or you simply decided you don’t want to spend money after all. Whatever the reason, you unwittingly ended up being a part of shopping […]
Reaching your target audience is easier than ever. Businesses have plenty of ways to promote their brand and products: email, website, social media, messaging apps, and many others. And if you think it’s a bit much, think again. According to omnichannel statistics, 50% of today’s customers use at least four touchpoints before making a purchase. […]
In this day and age, we can’t imagine our lives without certain apps. It’s no wonder that years ago Apple went with “There’s an app for that” as their slogan. That, however, can be a blessing and a curse. Convenient as it is, mobile app usage statistics say we’ve become a bit obsessed with mobile […]
It’s always wine o’clock somewhere. And that’s good news for the wine industry, which has continued to be resilient despite its ups and downs according to the wine industry statistics. This makes it one of the most significant business sectors with a worldwide market spanning across continents. Wine consumption and production continue to grow even […]
Mistakes happen. Sometimes the shoes we’ve bought aren’t that comfy after all, or the jeans don’t fit, even though they looked right online. But the ecommerce industry hasn’t grown this big on ill-fitting jeans. Ecommerce return rate statistics show that return rates are exceptionally high in ecommerce and that dealing with returns can make or […]
As an avid Internet user, you’ve probably bought at least something online in the past year. There is also a likelihood that your online shopping habits have changed at least a little since the pandemic hit. We know we waited for days during lockdown for our comfort food to arrive. We also know people who […]
The launch of the first iteration of Magento in 2008 was a watershed moment in the history of ecommerce. More than 10 years since the content management system was rolled out, it’s still powering online stores and is great for anyone who wants a piece of the ecommerce pie that keeps getting bigger every year. […]
Amazon is second to none in the realm of American retail. None of the eBay statistics could refute this fact. The meteoric metamorphosis of the house Jeff Bezos built, from a lowly online bookstore to a global technology empire, is an awe-inspiring success story. eBay, on the other hand, can be said in the same […]
