Becoming an influencer has never sounded more appealing. We’re talking about joining one of the fastest-growing industries globally, currently worth $14 billion and expected to expand even more.
This guide will tell you exactly who these Starbucks-loving, post-sharing fashion gurus truly are, and what it takes to become one of them.
Are you ready to learn how to become a fashion influencer?
What Is a Fashion Influencer?
At its core, fashion influencers are people with a sizable following on social media platforms like Instagram or Facebook who share posts about clothing, accessories, shoes, and other fashion items they’re being paid to advertise.
Influencers are incredibly valuable to all labels. According to the latest market surveys, for each dollar invested in influencer marketing, businesses make around $6.50, and a 650% average return on investment is certainly impressive. Only 18% of investments result in no sales improvement. Judging by how quickly the fashion industry has been expanding, it’s clear that hiring influencers has been the right move for these companies.
1. What Does a Fashion Influencer Do?
Fashion influencers spend most of their time thinking about unique and successful ways to promote themselves and the brands they partner with.
Each influencer has their ways of expressing themselves and must curate posts and stories that reflect their style and attract followers.
To maintain an active and returning audience, they have to shoot photos and videos, advise their fans on what to wear, how to pair items, what future trends might be, and much more. These things don’t make money on their own, but they build up authority, which is what sponsors seek the most.
Brand collaborations are what bolsters a fashion influencer salary. How influencers promote brands is up to them, but they’ll usually mention the label and produce content that relates to its products in a subtle or more obvious way.
The most established influencers get paid by brands to partake in designer dinners and attend shows, events, and parties, earning their sponsors some much-coveted prestige and public attention.
2. What Qualifications Do You Need to Be an Influencer?
Being a fashion influencer is a serious job that requires dedication, creativity, and a healthy dose of savoir-faire.
Technically, you only need a phone and an internet connection to become an influencer. However, you’ll quickly find that’s far from enough. As an aspiring influencer, you’ll have to overcome significant challenges, and the most important and most difficult one is gaining a decent following.
To be an influencer, you need a bare minimum of 1,000 followers. Nonetheless, to make it, you also need a great understanding of your niche, marketing tactics, how to take decent photos, write short but compelling content, and shoot beautiful, captivating videos.
3. How to Become a Fashion Influencer on Instagram
Let’s look at how you can go from opening an Instagram account to making thousands of dollars per post.
- Create an Eye-Catching Profile
Your Instagram profile needs to attract both everyday users and potential sponsors. As such, it has to be well-crafted and exciting.
You can start by writing a striking bio. It must be short, sweet, informative, and tell a story. You should also include a link to your blog or YouTube channel, if you have one.
- Keep It Pretty
To become a fashion influencer on Instagram, you should have a pretty firm grasp of aesthetics, and your Instafeed should reflect that.
Naturally, all of your photos and videos should be visually appealing on their own, but each post should help establish a uniform, balanced tone for the whole feed.
- Don’t Forget Stories
If paired with an expertly curated feed, Instagram stories can be a potent tool. They’re the perfect way to connect with your audience and make them feel like they’re part of your life.
Share your experiences, outfits, tips, and routine through your stories, and your followers will go through the roof.
- Keep the Content Flowing
Fashion and influencers go well together, and you’re not alone in deciding to combine the two. That means there’s a sea of competitors out there, and the only way to keep your boat sailing is to post content consistently.
It’s also a good idea to stick to a schedule. You should aim to publish a certain number of posts per week, but be realistic with your goals.
- Use Hashtags
Choosing the right hashtags for your posts and stories can help you get discovered by more people more quickly.
A good rule of thumb is to use 10 to 20 hashtags on a post. Choose decently popular but not overused ones—you’ll have less competition and increased chances of making it to the top.
4. How to Become a Fashion Nova Influencer
To become a Fashion Nova influencer, you have to fill out a collaboration form on their website. After you submit it, a Fashion Nova social media representative will contact you.
But be aware that you still need a sizable Instagram presence to become a Fashion Nova ambassador. To achieve that, you can follow our tips above.
You can also apply through Instagram. You just need to follow Fashion Nova’s page, tag the company’s profile on some of your posts, use the hashtag #Novababe, and email [email protected]. Remember to include a link to your Instagram profile.
5. How Much Does a Fashion Influencer Make?
As a fashion influencer, your earnings will vary from post to post and depend on how many followers you have.
Micro-influencers with 10,000 to 50,000 followers make around $40,000 to $100,000 a year. In comparison, the average American makes around $50,000 a year.
And what about top-earning fashion designers? They make around $129,500 annually, more than twice the median salary.
Still, that’s nothing compared to top influencers. We can expect the yearly salary of a multi-million followers fashion influencer to be hundreds of thousands, if not millions of dollars. For example, Camila Coelho, a fashion designer and influencer with 9.8 million followers, makes an estimated $8.08 million every year.
6. How to Become a Fashion Brand Ambassador
To become a successful brand ambassador, you need a game plan, and we’re here to show you what the process looks like, step by step.
First, you need to understand which types of brands you want to cater to and construct your online presence accordingly.
Then, you need to build an audience through your posts. To succeed, you can follow the guidelines set above.
Now that you’re reaching people, you want them to engage. Include some calls to action in your posts. This way, you’ll gain a returning, loyal fanbase, which is the key to success for any clothing brand ambassador.
Finally, all that’s left to do is contact the brands you’ve chosen to become an ambassador for, either through e-mail or their website. Keep in mind, though, that you should always keep an eye out for new opportunities and interesting upcoming brands worth sponsoring.
Moreover, becoming a fashion brand ambassador brings you many benefits, such as getting free stuff. Check out our guide and learn how it works if you want to collaborate with Shein.
7. How Many Fashion Influencers Are There?
It’s hard to tell how many fashion influencers or influencers in general there are in the world. Numbers fluctuate wildly, and according to the latest studies, there are between 3.2 million and 37.8 million influencers in the world.
If we specifically focus on fashion influencers, it’s even harder to determine how many there are.
Since the market size for this sector of influencer marketing was $2.02 billion in 2020, and influencer marketing overall had a market size of $9.7 billion during the same period, we can say that fashion influencer marketing makes up around 20.8% of all influencer marketing operations.
8. Who Is the Most Famous Fashion Influencer?
According to our research, Cole Sprouse is the most famous fashion influencer, at least on Instagram, where he has 35.9 million followers.
Cole is a renowned photographer and actor who starred in Riverdale and The Suite Life of Zack and Cody on Disney Channel. He was recognized as an “Emerging Style Icon” in 2018, and today he’s worth around $48 million.
A close second, with 27.3 million followers, is Chiara Ferragni, a prominent Italian blogger, stylist, entrepreneur, and model. She was awarded the gold medal on Forbes’ “Top Fashion Influencers” 2017 list. Chiara Ferragni also has a net worth of around $10 million.
As we can see, a fashion influencer job should be taken just as seriously as any other occupation. You’ll need to put in serious effort and dedication to make it and become part of this ever-expanding multi-billion dollar industry.
There are numerous marketing techniques to learn, aesthetics to try out, and unique fashion tips and tricks to give. It’s up to you to discover these little secrets of how to become a fashion influencer. Good luck!