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25 Remarkable Alibaba Statistics [Updated for 2020]

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Jack Ma and 17 others founded Alibaba, a multinational conglomerate that specializes in ecommerce, internet, retail, and technology, from his small apartment in China.

One day this former English teacher grew bored and decided he could do more than spend his days explaining the difference between present simple and present continuous to bored teenagers. 

Jokes aside, Jack Ma created the Alibaba group to help small Chinese entrepreneurs to generate more customers and increase international traffic and sales. Since its humble beginnings, the Alibaba conglomerate has turned into a worldwide leader in mobile and online commerce. 

In 2019, Alibaba statistics confirmed that the company amassed profits of $54,2 billion. Currently, it operates in more than 200 countries, representing the world’s largest market space online. Its sales surpassed Amazon’s, Wallmart’s, and eBay’s combined sales in 2015. 

Let’s check out some of the most interesting, essential, and freshest Alibaba stats, starting with:

Mind-blowing Alibaba Facts [Editor’s Choice]

  • The Alibaba Group has set a milestone to serve 2 billion global consumers, to empower and inspire 10 million businesses and create 100 million jobs in 2036. 
  • Alibaba made its Cloud Service DingTalk, International Medical Expert Communication Platform, free to help doctors from all over the world stay in touch and communicate with China’s finest experts on COVID-19.
  • In 2018, Alibaba market value held a 60% share of the Chinese ecommerce market. 
  • In 2019, the Alibaba Group amassed 711 million active consumers on Chinese retail marketplaces on a yearly basis.
  • In 2018, the Alibaba Group said that it intended to import $200 billion worth of goods from more than 120 countries within the next five years. 
  • 57% of Alibaba’s revenues and profits are generated from keyword bidding and advertisements.
  • Jack Ma, the founder of Alibaba, has recently stepped down as the company CEO, having amassed a $41.8 billion fortune.
  • Alibaba’s mobile apps store was accused of selling pirated Android apps in 2012.
  • Ma sparked controversy by supporting and advocating for a 12-hour, 6-day a week workload.

Alibaba Revenue Breakdown Statistics

1. Alibaba is predicted to make $75 billion in 2020.


This stat reveals the total forecast profits of the Alibaba Group for this year. This largest part of this profit (65%) will come from the China Commerce Revenue Alibaba division. China Wholesale & Other Revenue will generate the second biggest chunk (12%). 

2. Alibaba’s profits increased by 144% from 2017 to 2019. 


This Alibaba growth rate stat proves there was a staggering increase in the Alibaba Group revenue profits in just two years’ time. 

3. Cloud Computing Alibaba Division will increase its profits by roughly $5 in the next two years. 


This Alibaba stat measures profit growth that will occur thanks to the wider partnerships, growth in average revenue of the customers, and Alibaba’s introducing new items and products. 

But that’s not all:

The profits of the Digital Media & Innovation Initiatives department will increase by roughly $2.7 billion in two years’ time. This financial growth will be generated because of the increased local language content demand and consumption. 

4. Alibaba’s e-revenue for 2020 was $41.7 billion


This Alibaba annual revenue stat shows that from 2018 to 2020, Alibaba enjoyed a tremendous e-growth of 79.9%. This is often compared with Amazon’s 2020 e-revenue of $350.2 billion and e-growth from 2018 to 2020 of 50.4%.

5. Alibaba’s subscription revenues were expected to grow by 60.4% from 2018 to 2020. 


This research also noted an 80.3% growth in Amazon’s subscription revenues. This comparison sets the ratio of Amazon’s to Alibaba’s subscription profits from 6.6x to 7.7x between 2016 and 2018. The researchers predict that Alibaba’s subscription revenues should follow up this trend and reach 8.7x in 2020. 

6. In 2018, the Alibaba group held 60% of the Chinese ecommerce market. 


This explains that Alibaba’s market share in China was bigger than 50% two years ago. It’s the dominant ecommerce merchant in China by a country mile.

7. In 2017, the percentage of profits that Alibaba generated from online shopping was 87.5%. 


Alibaba sales statistics show that three years ago, ecommerce accounted for a huge percentage of Alibaba’s profits

8. Alibaba’s total revenue in 2019 was 376.8 billion yuan or around $54 billion. 


In 2011, Alibaba Group’s profits were much smaller – 11.9 billion yuan. Alibaba Revenue in 2016 totaled 101.1 billion yuan, while this number doubled in 2018. Two years ago,’s profits were estimated at 250.2 billion yuan. 

9. In 2019, the Alibaba conglomerate invested around 22 billion yuan in promo and advertising campaigns and activities.


This stat shows that the Alibaba group firmly believes a suitable and appealing marketing campaign is essential on the road to success. So, it’s more than willing to spend big bucks on its business image. 

10. Alibaba works towards generating $1.4 trillion in gross merchandise volume (GMV) by the end of 2024. 


What’s more, the Chinese ecommerce giant is working towards getting one billion active consumers and boost profits during its five-year general income growth plan. This is going to be a huge leap compared to five years ago when Alibaba sales in 2015 totaled around 76 million yuan. 

11. In 2019, Alibaba’s international ecommerce profits reached $737 million. 

(Marketplace Pulse) 

This staggering figure reveals that international online trade is going great for Alibaba. The statistic shows the profits generated by Tmall Global and AliExpress for cross-border imports and exports, and Lazada for the Southeast Asia market.

Alibaba Number of Employees and Consumer Statistics

12. In 2019, Alibaba had more employees than Yahoo and Facebook together. 


This statistic shows that by the end of March 2019, Alibaba had almost 100,000 full-time employees. This does not make it China’s biggest employer, but the company certainly puts food on the table for many Chinese families. 

13. As of 2018, 30% of Alibaba’s senior management were women. 


Jack Ma, the founder of Alibaba, takes pride in this statistic, saying that the future of online trade will be female. What’s more, 45% of the entire management and staff were younger than 30. 

14. In 2019, Alibaba had over 960 million active annual clients.  


This mind-blowingly high figure is a result of Alibaba’s growth in clients, starting from 231 million in 2013 to over 407 million in 2015 to 636 million customers in 2018. 

15. In 2019, the number of active mobile monthly users reached 755 million. 


In 2014, Alibaba’s mobile monthly consumers’ number was almost three times lower, 265 million. The Chinese ecommerce mogul managed to increase the number of its mobile users to almost 800 million in four years’ time. 

16. In Q4 2019, the number of annual active consumers on Alibaba’s e-tail shopping properties in China reached 711 million, statistics about Alibaba reveal. 


This 2019 Alibaba statistic reveals that many people trust when it comes to online shopping. This number increased from 693 million in Q3 2019.

17. In 2018, 27% of US interviewees said Alibaba “plays a pioneering role in this day and age.” 


This stat shows that almost more than one-quarter of surveyed Americans admit to the importance of Alibaba’s companies in the world of ecommerce. 

18. In 2013, more than 22 million Taobao buyers shopped between 11 pm and 5 am. 

(South China Morning Post)  

This statistic about Alibaba confirms that online shopping has become a 24/7 pastime for consumers. Also, 72% of these night-owls were women aged between 30 and 34.

19. The typical Taobao user makes 538 transactions per year.

(South China Morning Post) 

This stat shows that shopaholics do not thrift when it comes to Taobao spending sprees. 

20. In 2018, Taobao had more than 30 million consumers who were 50 and older. 

(Business Insider)

This Alibaba customer care statistic proves that there is a large portion of middle-aged online consumers. Ecommerce is spreading and becoming popular among all age groups, which is great news for Alibaba’s future.  

What’s more:

Researchers expect that China will have over 250 million citizens older than 60. It should come as no surprise that Taobao sees this as a great opportunity to attract and target this demographic.

21. In 2018, Taobao decided to hire people who are 60 or older. 

(Business Insider)

One of the conditions, apart from the age limit, was that the applicants have at least one year of online shopping experience. The salary Alibaba was offering was pretty high as well ─ up to $64,000 a year. 

Alibaba Statistics - Ordering

Alibaba Orders Statistics

22. In 2017, Alibaba’s Singles’ Day profit was $25.3 billion. 

(ReadyCloud) continues to turn large profits to this day on a holiday the Chinese originally referred to as a joke. In 2017, there was a 40% increase in Alibaba’s annual sales from the year before. 

23. In 2019, Alibaba earned more than $30 billion from Single’s Day orders. 


This eye-popping figure is the result of one-day sales, can you believe it? Since 2013, when around 250,000 orders were made on this ridiculous holiday, the number of orders grew to 1.3 million in 2019. 

Controversial Alibaba Statistics and Facts

24. Jack Ma supported a 72-hour workweek in 2019. 


This news sparked a lot of controversy, as most people consider working 12 hours a day as a form of exploitation. In addition, following this business model only helps big brands and companies cash in more money, while employees are paid very little for their overtime work and efforts. 

25. In 2017, Alibaba withdrew $700 million worth of counterfeit goods. 

(Jing Daily) 

These are some worrying Alibaba numbers. The company is leading an impossible battle with stores and shops that want to sell fake merchandise on its website. Three years ago, 1,606 people were arrested and 1,328 shops were closed. 

Wrap up

Ultimately, the future is bright for the Alibaba Group. Their merchants, faithful buyers, family-like business culture and workers, and third-party service providers work together towards the same goal ─  the growth of sales and prosperity of Alibaba’s ecommerce business. 

All things considered: 

The conglomerate will continue to thrive and develop thanks to its innovative ecommerce strategies, enterprising spirit, and constant focus on answering customers’ needs and demands, Alibaba statistics predict.


Q: How many customers does Alibaba have?

In 2014, Alibaba group’s net worth was about $25 billion with about 231 million annual active consumers. As of June 2019, the Alibaba conglomerate had 755 million active consumers.

Q: How many products Alibaba have?

In 2014, Alibaba had more than 2,8 million supplier online storefronts, Alibaba’s annual report says. The company offered about 5,900 product categories. has 40 major product categories and hundreds and hundreds of millions of products on offer. This ecommerce giant sells apparel, electronics, furniture, food and beverages, trucks, and automobiles. 

For instance, if you’re looking for a gift for a loved one, Alibaba can offer you 8,192,465 items. If you need a new home appliance, you can choose from 19,039,688 products. 

Here is the list with Alibaba’s number of products for certain categories: 

  • Security & Protection- 6,664,595
  • Luggage, Bags & Cases – 7,752,108
  • Sports & Entertainment- 7,010, 615
  • Beauty & Personal Care- 20,219,118
  • Home & Garden- 17,874,897
  • Tools & Hardware– 2,064,999 
Q: How much does Alibaba make a year?

Alibaba made $54,5 billion in 2019. Also, Alibaba’s revenues are forecast to grow to $100 billion in 2021.

Q: How many packages does Alibaba ship per day?

In 2018, Alibaba processed over 12 million packages per day, Alibaba statistics confirm

Alibaba trade statistics predict that the company will need to take on the challenge of shipping billions of packages a day in the future. So, it’s trying to come up with a strategy to make this incredible feat viable and possible in the years to come. Alibaba aims to create logistics that would provide 24 hour delivery for the Chinese market and 72 hour delivery for the rest of the world.