What is mobile commerce? Mcommerce for short, mobile commerce is the term used to summarize the world’s growing love for smartphones and online shopping.
This buzzword is more than just a convenient phrase, however. It represents the movement that has been defining the general behavioral shift of consumers and changing business as we know it.
To understand the current state of online commerce and see where it is going from here on out, let us explore some of the latest and most fascinating m commerce statistics there are.
Top Stats and Facts on the Global Mobile Commerce Landscape (Editor’s Pick)
- In 2022, mobile retail commerce revenue is expected to reach $276.1 billion in the US.
- The number of mobile shoppers in the US was 173.3 million at the end of 2021.
- At least $170 billion was spent in app stores worldwide in 2021.
- Moreover, the total app store spend on Google Play, third-party Android in China, and iOS grew by 19% in 2021.
- The global digital population has reached more than 4.66 billion at the beginning of 2021.
- In 2021, Walmart Shopping & Grocery and Amazon Shopping were dominant shopping apps in the US.
- According to Statista, for 91% of total internet users, mobile is the key channel for internet access.
- There will be approximately 63.46 million smartphone users in the UK by 2022.
- In 2021, 54% of all ecommerce sales were made via mobile.
- 51% of millennials say they are likely to buy something via social media.
Mobile Shopping Statistics Around the World
1. The US mobile ecommerce statistics are projected to hit $418.9 billion in sales by 2024.
Mobile retail commerce revenue is expected to reach $276.1 billion in the US by 2022. These figures are not surprising. In 2021, more than half of all internet shopping came from mobile phones. If it materializes, the US will sustain one of the hottest mobile commerce trends in the world since the mobile shopping transactions of Americans have almost doubled from 2018 to 2020.
2. The number of mobile shoppers in the US was 173.3 million at the end of 2021.
Based on the mobile commerce statistics for 2022, the population of mobile-shopping consumers in America will jump even more by 2024, reaching approximately 187.5 million shoppers.
3. 48% of Australians shop using a smartphone at least once every seven days.
The first love of the Aussies continues to be desktops and laptops, though, as 63% of them prefer personal computers when shopping online. Nevertheless, mobile commerce has been gaining traction in the Land Down Under.
4. 54% of ecommerce in the Czech Republic is done via mobile phone.
Czechia has the fastest growing ecommerce market in all of Europe And the country’s high mobile payments ecommerce stats are the catalysts for its emergence.
However, cash is still king in the Central European nation. It is a departure from the norm on the continent where cards are the most popular.
5. 61% of British consumers want online self-checkout and in-store pick-up options to elevate the convenience of holiday shopping.
This idea is a classic example of how an mcommerce shopping cart could be used to boost brick-and-mortar store sales.
6. The most recent data show that the Chinese m commerce market size was worth more than $1.343 billion in 2020.
(J.P. Morgan & ecommerceDB)
So, what percentage of e-commerce is mobile? In China, it was 31% of the country’s ecommerce market in H1 2021.
This is not surprising, as the Chinese spend more than five hours a day on their mobile devices.
These figures should not be surprising, for the East Asian nation leads the world in fintech adoption at 87%. As the purchasing power of Chinese consumers grows, China’s mobile shopping statistics in 2021 (and beyond) are bound to explode further.
7. Mobile commerce accounts for just 24.4% of Japan’s $150.1-billion ecommerce market.
The Japanese are known for quick adoption of new innovations, so it may be shocking to know that their mobile ecommerce stats do not meet an outsider’s expectations. Despite this, experts forecast the Land of the Rising Sun’s mcommerce market to expand to $60.8 billion by 2021 due to a 13.6% compounded annual growth rate (CAGR).
8. According to mobile commerce statistics for 2021, the value of mobile shopping transactions was 30.77 trillion South Korean won in the first quarter of 2021.
(GlobeNewswire & Statista)
In 2020, more than 50% of online retail sales in South Korea were done through mobile means.
Due to its high Internet coverage rate, mcommerce in the East Asian country increased further.
So in 2020, South Koreans spent ₩24.8 trillion through mobile. It comes as no surprise that the country’s B2C ecommerce market ranks among the top three in the world.
9. By the end of 2020, experts predict that mcommerce retail sales in India should have reached around $38 billion.
Considering the global m commerce statistics by country, such a number is still low for the emerging South Asian economic powerhouse, which happens to match China’s impressive fintech adoption rate.
However, the continuous ascent of smartphone and mobile internet penetration figures in India suggests that more and more consumers in the country are going to shop via small-screen devices sooner rather than later.
10. A 2019 market report said that more than half of digital buyers in the Middle East had preferred to shop using mobile sites and apps.
(GlobeNewswire & GO-Gulf)
The research’s insight was encouraging, considering that the vast majority of Middle Easterners still like to go to stores more than buying items online. Actually, the m commerce vs e commerce statistics in the region do not hold that much weight yet since online sales accounted for just 2% of its overall retail revenue in 2019.
Nevertheless, 48% of consumers in the United Arab Emirates and Saudi Arabia use the Web to seek shopping inspiration. 62% of the few who choose to shop online consider cash on delivery as a primary payment method.
11. The mobile economy of Sub-Saharan Africa is projected to consist of 615 million unique subscribers by 2025.
(GSMA & Payments Dive)
Nigeria and Ethiopia will see the fastest smartphone penetration rates.
Since formal banking and credit card usage have been largely unpopular in the region, its rapid development and adoption of e-wallets is one of the emerging trends in m commerce to watch out for.
12. In Latin America, the number of mobile internet users is expected to reach 381 million by 2022’s end.
The stars are aligning for the region’s burgeoning ecommerce markets. Rising unbanked mobile user population, fast adoption of direct carrier billing, and early-2020s 5G deployment are some of the exciting m commerce trends in Latin America.
13. In 2021, at least $170 billion was spent in app stores around the world.
This number becomes even more amazing when we compare it to the previous year. Statistics show that in 2021, total app store spend on Google Play, third-party Android in China, and iOS grew by 19%!
General M Commerce Statistics
14. The global digital population has reached more than 4.66 billion at the beginning of 2021.
(DataReportal & Statista)
But how many people shop online? In 2021, the number was expected to climb to 2.14 billion. In 2022, these figures should grow more and sustain its upward trajectory in the years ahead based on history.
15. According to Statista, for 91% of total internet users, mobile is the key channel for internet access.
As more people gain access to the Internet through their mobile devices, mcommerce has already become an essential part of ecommerce, and far from a passing trend.
16. In 2021, Walmart Shopping & Grocery and Amazon Shopping were dominant shopping apps in the US.
(Statista & Medium)
According to the latest available data, 85% of the Fortune 500 e-retailers released a shopping app.
Although sales do not always occur in the app, mobile devices are increasingly influencing in-store purchase decisions. More and more retail apps have been aiding consumers through helpful features such as product scanning, item search, and testimonial review.
According to the mcommerce stats, leading shopping apps in the US in 2021, by average monthly active users, were Walmart Shopping & Grocery (120 million users) and Amazon Shopping (98 million users).
17. 32% of mobile users still encounter desktop-optimized versions of retail sites.
(Business Insider & Payments Dive)
So, what percent of online retailers now have m-commerce websites? The latest available data was from 2018 when just six out of every 10 of the top 100 retailers in the world had a dedicated mobile website. Most of them did not even have a Google-approved responsive site design.
18. In 2022, there are 1.75 million merchants on Shopify.
As of June 2021, the Canadian multinational raked in more than $2 billion in revenue. Thanks to the aforementioned milestone, Shopify is poised to further cement itself as one of the leading m commerce platforms in the world.
19. In 2021, the Amazon app accessed more than 98 million users per month.
Although other top retailers were several miles away from matching Amazon’s number in this department, Jeff Bezos’ company did not dominate all m commerce statistics.
Interestingly, shoppers spent the most time in the Walmart app compared to other retailers, with an average of more than 120 million visits per month. eBay dropped to 11th position, registering an average of over 3.67 million monthly visits in 2021.
20. According to Statista, 63.46 million smartphone users will be in the UK by 2022.
Additionally, mobile commerce statistics for 2022 reveal that the number of smartphone users will grow even more in the next few years, reaching 64.89 million by 2025.
21. 85% of smartphone time of Amazon shoppers was spent in the app.
(Digital Commerce 360)
Most retail giants observed the same phenomenon. Fewer consumers might use shopping apps than mobile sites, but more people tend to find the former more user-friendly than the latter.
Certainly, the said mobile commerce stats could point retail marketers trying to take the pulse of the market in the right direction.
22. Mobile devices bring 65% of traffic to websites across all industries.
Although the majority of consumers today browse through sites via smartphone, desktop shoppers spend more money than their mobile counterparts.
23. 53% of sales happen via smartphone.
The fashion industry enjoys better mobile shopping statistics. Retailers in the field attract three-fourths of their site visitors and generate a greater percentage of mobile-completed sales up to 67%.
24. Fashion retailers convert 89.3% of mobile traffic into sales.
Among fashion retail sites, mobile traffic eclipsed desktop traffic in 2014. The gap between them has only gone wide ever since.
25. In the travel industry, only 29% of sales do not take place via desktop.
Travel interested businesses such as aviation companies and hoteliers are struggling to replicate the enviable mobile commerce statistics of fashion retailers. While smartphones supply more than half of travel site traffic, mobile users often have to switch to personal computers since more complex purchases are usually harder to accomplish on small screens.
26. By 2024, social commerce is expected to be worth $84.2 billion, swelling nearly fourfold from $22 billion in 2019.
(Insider Intelligence & PYMNTS.com)
Social commerce is among the mobile shopping trends retailers should not ignore. Even if the forecast materializes, it will make up just 7.8% of the overall US e-commerce segment, though.
However, social commerce could become the norm sooner than expected. It could go mainstream if Facebook’s Libra survives government scrutiny and ultimately sees the light of day.
M Commerce Growth Statistics
27. According to the projected global mobile commerce revenue statistics for 2021, retailers added up to more than $3.56 billion last year.
Five years ago, e-retailers profited just $1.36 billion worldwide. As the mobile vs desktop ecommerce battle becomes even more one-sided with the unbridled rise of smartphone penetration and unstoppable decline of desktop usage, more and more marketers are compelled to give priority to non-PC channels moving forward.
28. In 2021, 54% of all ecommerce sales were made via mobile.
(BigCommerce & Mashable)
Here is an interesting question: When did mobile devices sales surpass personal computers sales? History was made in 2011. A decade later, smartphones are on their way to outshine desktops in online commerce sales.
29. Between 2019 and 2024, the volume of mcommerce transactions is predicted to soar at a CAGR of 25.5%.
According to the forecasted statistics on mobile phones ecommerce in America, the US mcommerce volume has enough momentum to balloon from just $128.4 billion in 2019 to $418.9 billion in 2024.
30. The use of tablets in mcommerce is expected to experience a CAGR of 18.9% from 2019 to 2024.
In dollar terms, industry observers think that $69 billion will be spent through tablets in 2024, an uptick from only $29 billion in 2019.
31. Digital wallet usage in China was expected to see a CAGR of 34% in 2021.
Last year, the digital wallet movement, led by Chinese smartphone users, accounted for 54% of ecommerce payments in the country. This year, it will be responsible for 65.2% of ecommerce payments, sustaining the mobile commerce growth in the country.
32. By 2028, the value of the global mobile payment market is forecasted to become nearly $273 billion.
Among all types of m commerce, mobile payment has the most promising growth potential. Over the period of 2021 to 2028, it is in a good position to record a CAGR of 31.8%.
Is Mobile Commerce the Pinnacle of Online Commerce?
Most of the m commerce statistics above speak volumes about how smartphones have become an integral part of the average consumer’s online activity. But the evolution of 21st-century shopping will not stop once all digital buyers become pure mobile users. In fact, we probably will not shop via smartphone exclusively—at least not in the foreseeable future.
Mobile commerce is just a cog (a vital one) in the wheel called unified commerce. So, what is unified commerce? That, my friend, merits an insightful piece like this for itself.
- App Annie
- J.P. Morgan
- J.P. Morgan
- J.P. Morgan
- Payments Dive
- Business Insider
- Digital Commerce 360
- The Drum
- Insider Intelligence
- PR Newswire