What is mobile commerce? Mcommerce for short, mobile commerce is the term used to summarize the world’s growing love for smartphones and online shopping.
This buzzword is more than just a convenient phrase, however. It represents the movement that has been defining the general behavioral shift of consumers and changing business as we know it.
To understand the current state of online commerce and see where it is going from here on out, let us explore some of the latest and most fascinating m commerce statistics there are.
Top Stats and Facts on the Global Mobile Commerce Landscape (Editor’s Pick)
- The total app store spend on Android, third-party Android in China, and IOS grew by 20% in 2020.
- According to Statista, for 91% of total internet users, mobile is the key channel for internet access.
- By 2020, the value of the United States mobile commerce market is expected to exceed $280 billion.
- 54% of ecommerce transactions in the Czech Republic are done through mobile means—the highest percentage in Europe.
- 72% of the Chinese ecommerce market was mobile in 2019.
- 85% of Fortune 500 retailers had a dedicated mobile app by 2018.
- 51% of millennials consider shopping on social media.
Mobile Shopping Statistics Around the World
1. The US mobile ecommerce statistics for 2020 are projected to hit $284 billion in 2020.
This number is equal to 45% of the forecasted ecommerce market in the States this year. If it materializes, the US will sustain one of the hottest mobile commerce trends in the world since the mobile shopping transactions of Americans have doubled from 2015 to 2019.
2. The number of mobile shoppers in the US was just 300 thousand short of 169 million at the beginning of 2020.
Based on the early mobile commerce statistics in 2017, the population of mobile-shopping consumers in America jumped by more than 32 million in merely three years.
3. In 2018, over three-quarters of Canadian retailers admitted that mobile commerce was key to enduring business relevance.
(iPhone in Canada, Statista, & ecommerceDB)
Canadian merchants were correct. Their promising m commerce statistics from 2015 to 2019 helped make Canada the eighth largest ecommerce market in the world.
4. 48% of Australians shop using a smartphone at least once every seven days.
The first love of the Aussies continues to be desktops and laptops, though, as 63% of them prefer personal computers when shopping online. Nevertheless, mobile commerce has been gaining traction in the Land Down Under.
5. 54% of ecommerce in the Czech Republic is done via mobile phone.
(J.P. Morgan & Ecommerce News Europe)
Czechia has the fastest growing ecommerce market in all of Europe. And the country’s high mobile payments ecommerce stats are the catalysts for its emergence.
However, cash is still king in the Central European nation. It is a departure from the norm on the continent where cards are the most popular.
6. 61% of British consumers want online self-checkout and in-store pick-up options to elevate the convenience of holiday shopping.
This idea is a classic example of how an mcommerce shopping cart could be used to boost brick-and-mortar store sales.
7. The most recent data from 2019 estimated the Chinese mcommerce market size at more than $873 billion.
(J.P. Morgan & EY)
So, what percentage of e-commerce is mobile? In China, it was over 72% of the country’s ecommerce market, which was valued at $1.2 trillion.
This is not surprising, as the Chinese spend more than five hours a day on their mobile devices.
These figures should not be surprising, for the East Asian nation leads the world in fintech adoption at 87%. As the purchasing power of Chinese consumers grows, China’s mobile shopping statistics in 2020 (and beyond) are bound to explode further.
8. Mobile commerce accounts for just 24.4% of Japan’s $150.1-billion ecommerce market.
The Japanese are known for quick adoption of new innovations, so it may be shocking to know that their mobile ecommerce stats do not meet an outsider’s expectations. Despite this, experts forecast the Land of the Rising Sun’s mcommerce market to expand to $60.8 billion by 2021 due to a 13.6% compounded annual growth rate (CAGR).
9. According to mobile commerce statistics for 2020, 39.6% of South Korea’s Android users rely on the Coupang app.
(GlobeNewswire & Statista)
In 2019, more than 50% of online retail sales in South Korea were done through mobile means.
Due to its high Internet coverage rate, mcommerce in the East Asian country increased further.
So in 2020, South Koreans spent ₩24.8 trillion through mobile. It comes as no surprise that the country’s B2C ecommerce market ranks among the top three in the world.
10. A survey conducted in September 2019 revealed 69% of internet users aged 16 to 64 years old in Southeast Asia had shopped online via mobile in the past month.
Five countries (Indonesia, Thailand, the Philippines, Malaysia, and Vietnam) in this region of 662 million inhabitants have higher mcommerce stats than the global usage average of 52%.
However, adoption does not necessarily translate to value. The size of e-commerce expenditure of Southeast Asians (except Singaporeans) is less than 25% of the world average.
11. By the end of 2020, experts predict that mcommerce retail sales in India should have reached around $38 million.
(Statista & EY)
Considering the global m commerce statistics by country, such a number is still low for the emerging South Asian economic powerhouse, which happens to match China’s impressive fintech adoption rate.
However, the continuous ascent of smartphone and mobile internet penetration figures in India suggests that more and more consumers in the country are going to shop via small-screen devices sooner rather than later.
12. A 2019 market report said that more than half of digital buyers in the Middle East had preferred to shop using mobile sites and apps.
(GlobeNewswire & GO-Gulf)
The research’s insight was encouraging, considering that the vast majority of Middle Easterners still like to go to stores more than buying items online. Actually, the m commerce vs e commerce statistics in the region do not hold that much weight yet since online sales accounted for just 2% of its overall retail revenue in 2019.
Nevertheless, 48% of consumers in the United Arab Emirates and Saudi Arabia use the Web to seek shopping inspiration. 62% of the few who choose to shop online consider cash on delivery as a primary payment method.
13. The mobile economy of Sub-Saharan Africa is projected to consist of 600 million unique subscribers by 2025.
(GSMA & MobilePaymentsToday.com)
Nigeria and Ethiopia will see the fastest smartphone penetration rates.
Since formal banking and credit card usage have been largely unpopular in the region, its rapid development and adoption of e-wallets is one of the emerging trends in m commerce to watch out for.
14. In Latin America, the number of mobile internet subscribers is expected to reach 420 million by 2020’s end.
The stars are aligning for the region’s burgeoning ecommerce markets. Rising unbanked mobile user population, fast adoption of direct carrier billing, and early-2020s 5G deployment are some of the exciting m commerce trends in Latin America.
15. In 2020, at least $143 billion was spent in app stores around the world.
This number becomes even more amazing when we compare it to the previous year. Statistics show that in 2020, total app store spend on Android, third-party Android in China, and IOS grew by 20%!
General M Commerce Statistics
16. The global digital population has reached more than 4.66 billion near the end of 2020.
(DataReportal & Statista)
But how many people shop online? In 2021, the number is expected to climb to 2.14 billion in 2021 and, based on history, sustain its upward trajectory in the years ahead.
17. According to Statista, for 91% of total internet users, mobile is the key channel for internet access.
As more people gain access to the Internet through their mobile devices, mcommerce has already become an essential part of ecommerce, and far from a passing trend.
18. According to the latest available data (released in July 2018), 85% of the Fortune 500 e-retailers released a shopping app.
Although sales do not always occur in the app, mobile devices are increasingly influencing in-store purchase decisions. More and more retail apps have been aiding consumers through helpful features such as product scanning, item search, and testimonial review.
19. 32% of mobile users still encounter desktop-optimized versions of retail sites.
(Business Insider & MobilePaymentsToday.com)
So, what percent of online retailers now have m-commerce websites? The latest available data was from 2018 when just six out of every 10 of the top 100 retailers in the world had a dedicated mobile website. Most of them did not even have a Google-approved responsive site design.
20. By October 2019, there were over one million merchants on Shopify.
(Shopify & You)
In 2018, the Canadian multinational raked in more than $1 billion in revenue. Thanks to the aforementioned milestone, Shopify is poised to further cement itself as one of the leading m commerce platforms in the world.
21. In 2018, a minimum of 1 million unique visitors used the Amazon app per month.
(Digital Commerce 360)
Although other top retailers were several miles away from matching Amazon’s number in this department, Jeff Bezos’ company did not dominate all m commerce statistics.
Interestingly, shoppers spent the most time in the eBay app compared to those of other retailers, with an average of more than 2.4 billion minutes per month. Second to eBay was Walmart, which happened to trail Amazon in the unique app visitor race, registering an average of over 1.3 billion minutes per month.
22. Two years ago, 58% and 42% of shoppers engaged with Amazon via mobile web and app, respectively.
(Digital Commerce 360)
All other major retailers, including Walmart, eBay, and Target, saw more mobile site visitors than app ones in 2018. Nordstrom tallied the biggest difference with 92% of mobile web visitors.
23. 85% of smartphone time of Amazon shoppers was spent in the app.
(Digital Commerce 360)
Most retail giants observed the same phenomenon. Fewer consumers might use shopping apps than mobile sites, but more people tend to find the former more user-friendly than the latter.
Certainly, the said mobile commerce stats could point retail marketers trying to take the pulse of the market in the right direction.
24. Mobile devices bring 65% of traffic to websites across all industries.
Although the majority of consumers today browse through sites via smartphone, desktop shoppers spend more money than their mobile counterparts.
25. 53% of sales happen via smartphone.
The fashion industry enjoys better mobile shopping statistics. Retailers in the field attract three-fourths of their site visitors and generate a greater percentage of mobile-completed sales up to 67%.
26. Fashion retailers convert 89.3% of mobile traffic into sales.
Among fashion retail sites, mobile traffic eclipsed desktop traffic in 2014. The gap between them has only gone wide ever since.
27. In the travel industry, only 29% of sales do not take place via desktop.
Travel interested businesses such as aviation companies and hoteliers are struggling to replicate the enviable mobile commerce statistics of fashion retailers. While smartphones supply more than half of travel site traffic, mobile users often have to switch to personal computers since more complex purchases are usually harder to accomplish on small screens.
28. By 2024, social commerce is expected to be worth $84.2 billion, swelling nearly fourfold from $22 billion in 2019.
(Business Insider & PYMNTS.com)
Social commerce is among the mobile shopping trends retailers should not ignore. Even if the forecast materializes, it will make up just 7.8% of the overall US e-commerce segment, though.
However, social commerce could become the norm sooner than expected. It could go mainstream if Facebook’s Libra survives government scrutiny and ultimately sees the light of day.
M Commerce Growth Statistics
29. By 2021, 54% of all ecommerce sales will be made via mobile.
(BigCommerce & Mashable)
Here is an interesting question: When did mobile devices sales surpass personal computers sales? History was made in 2011. A decade later, smartphones are on their way to outshine desktops in online commerce sales.
30. Between 2019 and 2024, the volume of mcommerce transactions is predicted to soar at a CAGR of 25.5%.
According to the forecasted statistics on mobile phones ecommerce in America, the US mcommerce volume has enough momentum to balloon from just $128.4 billion last year to $418.9 billion in 2024.
31. The use of tablets in mcommerce is expected to experience a CAGR of 18.9% from 2019 to 2024.
In dollar terms, industry observers think that $69 billion will be spent through tablets in 2024, an uptick from only $29 billion in 2019.
32. According to the projected global mobile commerce revenue statistics for 2021, retailers will pocket more than $3.56 billion this year.
Three years ago, e-retailers profited just $1.36 billion worldwide. As the mobile vs desktop ecommerce battle becomes even more one-sided with the unbridled rise of smartphone penetration and unstoppable decline of desktop usage, more and more marketers are compelled to give priority to non-PC channels moving forward.
33. Digital wallet usage in China is expected to see a CAGR of 34% in 2021.
Currently, the digital wallet movement, led by Chinese smartphone users, accounts for 54% of ecommerce payments in the country. Next year, it will be responsible for 65.2% of ecommerce payments, sustaining the mobile commerce growth in the country.
34. By 2024, the value of the global mobile payment market is forecasted to become nearly $3.7 trillion.
Among all types of m commerce, mobile payment has the most promising growth potential. Over the period of 2019 to 2024, it is in a good position to record a CAGR of 26.93%.
Is Mobile Commerce the Pinnacle of Online Commerce?
Most of the m commerce statistics above speak volumes about how smartphones have become an integral part of the average consumer’s online activity. But the evolution of 21st-century shopping will not stop once all digital buyers become pure mobile users. In fact, we probably will not shop via smartphone exclusively—at least not in the foreseeable future.
Mobile commerce is just a cog (a vital one) in the wheel called unified commerce. So, what is unified commerce? That, my friend, merits an insightful piece like this for itself.
- App Annie
- Business Insider
- iPhone in Canada
- J.P. Morgan
- Ecommerce News Europe
- J.P. Morgan
- J.P. Morgan
- Business Insider
- Branding Brand
- Shopify & You
- Digital Commerce 360
- The Drum
- Business Insider