Amazon Statistics - Featured Image

40 Astonishing Amazon Statistics [The 2021 Release]

by Milos Djordjevic

Mention online shopping, and most people will instantly think of Amazon. 

Why is that?

Quite simply:

Amazon is the biggest ecommerce company in the world. It’s not a fluke that the online retail giant is the go-to option for suppliers, consumers, and sellers alike. 


Free shipping, low prices, the ability to shop 24/7, and round-the-clock customer care motivate many to use the site. Also, you can get a variety of products under one roof.

So, we decided to gather some reliable Amazon statistics to help you make an informed decision. 

Amazing Amazon Stats (Editor’s Picks)

  • Amazon’s net sales were at $96.15 billion in Q3 2020.
  • 67% of ecommerce shoppers say Amazon is the most innovative retailer in the US.
  • Amazon’s online retail share in the US was 37.9% as of September 2020.
  • Amazon had a monthly average of 200 million unique customers. 
  • Amazon’s marketplace sold goods worth over $295 billion in 2020.  
  • Amazon ranks its top 100 sellers every month.
  • Jeff Bezos initially considered naming Amazon

General Stats about Amazon

1. Amazon’s net sales were at  $96.15 billion in Q3 2020.


Amazon sales stats for Q3 2020 show a dizzying increase of 196.7% compared to Q3 of the previous year, as Amazon’s net income in the same quarter also set a record at $6.33 billion.

The behemoth’s operating cash flow calculated in Q32020 rose to $55.3 billion for the preceding twelve months.

2. Amazon had over 1.125 million employees in September 2020. 


Not only has Amazon helped traders move their goods, but it has also employed people all over the world, Amazon employment statistics reveal. 

The number of employees rose from 750,000 in 2019 and that excluding temporary personnel and contractors. These positions are mainly in content writing, technical support services, delivery services, customer service, and management, amongst many others.

Aside from in-house employment, Amazon also helps entrepreneurs set up delivery businesses. Here, business owners can own up to 40 delivery trucks and earn upwards of $300,000 per year.

3. 67% of ecommerce shoppers say Amazon is the most innovative retailer in the US.

(Epsilon, Inc.)

Amazon stats show that two-thirds of online consumers agree the company is the most innovative online retailer. The online retail giant isn’t your average online seller.

Why not?

Let’s start with Prime Now:

Prime Now is a service that allows clients to receive goods within an hour. The service is available in nine countries and 50 US states. 

Other innovative technologies from Amazon are:

  • Amazon Echo, the smart speaker technology that listens to voice commands.
  • Amazon Web Services, a cloud computing interface that handles retail operations.

4. Amazon’s online retail share in the US was 37.9% as of September 2020.

(Statista, MarketWatch)

This is huge! Although the online retailer started as a bookstore, it now covers any retail area you could think of, be it groceries, furniture, apparel – you name it.

When we compare the Amazon market share with that other big ecommerce stores, it’s not even close. 

Let’s look at the top five performing online retailers in the US:

  • Amazon – 37.9%
  • Walmart – 5.8%
  • eBay – 4.5%
  • Apple – 3.5%
  • Home Depot – 1.9%

The numbers speak for themselves. 

5. Amazon had an average of 3.676 billion monthly visits in 2020. 


Amazon Statistics - Most popular online retail websites in 2020

Amazon number of customers statistics show that in 2020, the online retailer attracted 3.676 billion visits per month. During the same period, eBay had the second-highest number of visits, 1.012 billion. 

The figures show an enormous difference between the two top ecommerce companies, with Amazon in the lead. This vast client-base helps Amazon dominate the world of online shopping.

6. Amazon’s marketplace small and medium sellers sold over $3.4 billion products until the end of May 2020. 

(Amazon, Digital Commerce 360) 

Amazon sales data shows that marketplace sellers brought in revenue worth $3.4 billion between May 2019 and May 2020. The figure was an increase from 2019 when the sellers sold products worth $2 billion. 

Prime Day sales in 2020 did phenomenally and crossed the $10.4 billion mark. The revenue was a 60% increase and surpassed 2019’s Black Friday, Cyber Monday, and Prime Day sales. 

7. Amazon ranks its top 100 sellers every month.

(Marketplace Pulse)

What’s a genuine marketplace without honest reviews from buyers? Feedback from consumers can help keep sellers in check, the reason Amazon provides a list of top 100 Amazon sellers.

Here are the top 10 sellers from Amazon’s top-rated 100 sellers in the US:

  • Pharmapacks
  • AnkerDirect
  • 6PM
  • Zappos
  • Decluttr Store
  • Utopia Deals
  • Asurion, LLC
  • Spigen Inc
  • iServe
  • EPFamily Direct

8. Jeff Bezos initially considered naming Amazon

(Mental Floss)

Can you imagine the giant having any other name apart from Amazon?

Well, according to Amazon company facts, if Jeff Bezos hadn’t had second thoughts about the name, he might have stuck with

Yes, the name Amazon came as a second thought. 

The original name was an inspiration from Star Trek, which Bezos was an avid fan of.

Looking at the company’s performance to date, the name Amazon is a natural fit. 

Here are some other interesting facts about Amazon that you may not have heard:

  • There’s a towering ice age cave bear worth $40,000 standing in the company’s Seattle corporate office.
  • During the 1999 holiday season, Amazon purchased all Pikachu toys to keep up with demand during the Pokémon craze. 
  • The company once delivered an easy-bake oven to a client in a record 23 minutes.
  • The first product the company ever sold was a book. 

Amazon Customer Demographics

So, what kind of people like to shop on Amazon? 

Let’s find out.

9. Amazon shoppers are more educated and wealthier compared to the rest of the population.

(Epsilon, GroBidz)

Not only does Amazon take a more significant chunk of the pie than all its competitors combined regarding Amazon retail market share (49.1%), but it also has the most educated shoppers. 

Amazon shoppers are more educated than the average American. 

The average net worth of half of Amazon shoppers is $500,000. Also, half of them have college degrees. 

10. 81% of American Internet users between 18 and 34 used Amazon Prime in June 2020. 


Americans aged 18 to 34 love shopping on Amazon. Looking at other age groups, in June 2020, 68% of adult American Internet users between 35 and 54 had a Prime subscription.

During the pandemic in 2020, the numbers for all age groups soared within a few months.

11. Millennials in the US do 85.9% of their shopping online.


Millennials (those aged around 24 to 39) do more than half of their shopping on Amazon. This age group has significant spending power

On the other hand, according to Amazon statistics, Boomers are not far behind. By 60.9% of Baby Boomers shopped online in the US. 

Amazon Prime Statistics

12. There were approximately 150 million Prime subscribers in the US as of 2020.


According to Statista, the number of Amazon users of Prime rose from 99.7 million in 2018 to 148.6 million in 2020. The service offers a faster delivery time frame, perhaps the reason it continues to attract more clients. 

Besides these predictions, Bezos himself claimed in an interview at the start of 2020 that there were over 150 million Prime users already. 

In any case, that wouldn’t be the first time Amazon exceeds expectations.

13. Prime users spend an average of $1400 annually.


Amazon sales statistics show that Prime users are generating some good income for the company. On average, Prime users spend around $1400. 

In contrast:

Non-prime users spend much less – only about $600 in 2019. 

14. 83% of Prime subscribers state free two-day shipping is its most attractive feature.


Amazon user statistics show that Prime subscribers quote the service’s free two-day shipping as its top benefit. The service gives the client the convenience of shopping from anywhere and getting their goods delivered promptly.  

15. 7% of Prime users order products daily.


Statistics on Amazon orders per day show that 7% of Prime members order goods every day. Only 2% of non-Prime members order products daily.

And that’s not all:

35% of prime users buy products a few times a week, compared to only 3% of their non-Prime counterparts. 

16. Amazon Prime now does same or next day deliveries to 72% of Americans.

(Digital Commerce 360, eMarketer) 

Amazon Prime now does same or next day deliveries to 72% of Americans. In 2019, Amazon announced that it would reduce its Prime two-day shipping to one day, or a few hours after making an order. Amazon Prime membership statistics show that the company has already delivered on its promise.

The pandemic drove more people to subscribe to Amazon Prime. The shipping issues that hit the entire ecommerce industry this year also influenced shoppers to subscribe and become prioritized when it comes to delivery.

Also, compared to the 2019 Holiday season’s 62%, in 2020, 73% of shoppers wanted standard delivery. The changing conditions reshaped the way shoppers approach ecommerce.

Amazon Product Sales Statistics

17. Amazon’s catalog has over 12 million products, media, and services on display.


Amazon is that one-stop-shop where you can find almost anything under the sun. 12 million is the number of products on Amazon available to consumers.  

The thing is:

Clients move on to the next place where they can find everything they need because it makes the purchase process more manageable. The company knows how to ensure that clients get almost anything they need from them to maximize sales. 

18. The latest available data shows that Amazon sold 11.1 million home improvement products in 2018.

(SellerApp, Mastercard)

Home improvement products and tools seem to be a gold mine, Amazon product statistics show.  

This should come as no surprise, given that people are staying at home more and investing in their surroundings. According to Mastercard’s 2020 Report, during the holiday season, home improvement was up 14.1%.

19. 89% of online shoppers prefer buying products on Amazon than on any other site.


In these days of internet fraud, Amazon has proved to be a trustworthy site. According to Amazon customer loyalty statistics, 89% of clients are loyal to the brand and feel safe to transact on the site.

What’s more:

98% of the clients who visit the site daily and 99% of those who visit several times a week say that picking the company over its competitors is a no brainer. Only 2% disagree that they’re more likely to buy goods on Amazon than any other online retailer. 

20. features 119,928,851 products.


As of April 2019, the Amazon site had 119,928,851 products, according to Amazon statistics.  Of the millions of products, home improvement, apparel, jewelry, electronics, kitchen products, and books were the most popular.  

21. 19% of 27 to 32-year-olds buy goods on Amazon every day. 


Amazon customer statistics show that nearly two in ten Millennials between the ages of 27 and 37 buy products daily. 35% of the same age group buy products a few times a week. 

22. Amazon sells about 4000 products per minute.


Amazon orders per second show the company handles an average of 67 orders per second. That translates to about 4000 sales per minute and 240,000 product sales per hour. Impressive stuff!

23. According to the latest available data, in 2017, Amazon book sales rose by 46%.

(The Bookseller)

While Amazon rarely publishes data on book sales, books were the first-ever products that Amazon sold when it was starting back in 1995. Even today, books are still a significant contributor to the company’s revenue.

According to the last available Amazon books statistics, sales rose by 46%, bringing in an incredible $3 billion in 2017. Children’s books, followed by books on religion and spirituality, were the most popular during that period.

24. The latest available numbers specify that Amazon’s ebook sales went up by 6% in 2017.

(The Bookseller)

Amazon ebook sales statistics also grew in 2017, bringing in $750 million. Although print books had more sales, ebooks are still a significant revenue contributor in this category. 

25. Kindle book sales grew in 2019 according to Amazon.

(Forbes, The Bookseller, Publishing Perspectives)

Amazon book sales statistics show Kindle sales are growing year by year. Although Amazon does not publish its book revenue data, its spokesperson said that the company had noted some substantial growth.

Here’s the scoop:

Areas with notable growth included Amazon Publishing, Kindle Unlimited, and Independent publishing. According to the estimations, Amazon probably holds more than half of the US print book market. When it comes to the ebook market, the current estimates by American publishers place Amazon’s share at around three quarters.

26. During the 2020 holiday season, Amazon reports selling over 1.5 billion products.


Amazon broke all records this last holiday season. As more people relied on online shopping to avoid the risk of crowded stores, online retailers had to process a challenging amount of orders.

To navigate the situation, Amazon hired more than 100,000 new employees during the 2020 holiday season.

Amazon Seller Statistics

27. There are 9.5 million Amazon sellers all over the world.

(Marketplace Pulse)

The number of sellers on Amazon marketplace is approaching 10 million. 

But here’s the thing:

Many of these sellers aren’t active anymore, as they have no products listed on Amazon at the time. 

How many Amazon sellers are active? 

The answer is around 2.4 million sellers and the number is rising. Amazon marketplace growth stats show that around 6,536 sellers join Amazon marketplaces every day.

28. 73% of sellers on Amazon use FBA.

(SellerApp, Amazon)

According to Amazon FBA statistics, nearly three-quarters of Amazon sellers in the United States use FBA. 

You might be wondering:

“What exactly is FBA?”

To clarify:

FBA is an acronym for Fulfillment By Amazon. Amazon has fulfillment centers where sellers store their products. Amazon picks the products from them and handles packaging and shipping.

So, how does FBA benefit sellers?

The thing is:

The system allows the seller to reach more clients while saving time. They also save money they would otherwise have used for customer discovery, acquisition, and physical storage. 

29. New Amazon sellers earn between $26,000 and $810,000 annually.

(Jungle Scout, Web Retailer)

Working with Amazon can be a lucrative business for sellers. Top Amazon sellers by revenue reveal that 50,000 sellers made $500,000 in revenue in 2018.

In fact, according to Jungle Scout, 86% of Amazon sellers made a profit in 2019. Aside from profit, there are several ways to determine what constitutes a high-rank seller. One of the most popular criteria is to measure customer feedback. 

The best sellers by feedback have over 90% of positive reviews.  In January 2021, the top Amazon seller is Pharmapacks. 

30. Amazon third-party sellers statistics show that 57% of sellers are between 25 and 44 years old.

(Jungle Scout)

Additionally, sellers over 45 also make a sizable chunk of third-party sellers (35%).

The age group with the fewest sellers is 65 to 80 (only 5% of the total).

31. Third-party sellers on Amazon sold 54% of all paid units in Q3 2020.


Amazon helps small businesses sell their products all over the world. The company offers online shelf space for small businesses and helps them move merchandise as they focus on other facets of their businesses. 

Amazon statistics show that the sales grew from $0.1 billion in 1999 to a whopping $96.1 billion just in the third quarter of 2020.

Marketplace Amazon Statistics

32. Amazon marketplace revenue amounted to $295 billion worth of products in 2020.

(Marketplace Pulse) 

Not only was the company raking in the big bucks, its many merchants were also bringing in some good money on average. Collectively, Amazon marketplace sellers brought in $95 billion more than they did in 2019.

33. The US is the leading country in marketplace selling.

(Web Retailer)

The United States has the highest number of marketplace sellers, with the most reviews. According to top Amazon marketplace sellers’ global figures, the US has 512 top sellers, with a total of 6,519,674 reviews.

The United Kingdom comes in second with less than half the number of top sellers (212) compared to the United States. The number of reviews here is 2,524,015.

Germany comes in third, with 110 top sellers. The number of reviews that German Amazon consumers left was 1,679,353.

34. Amazon has 16 global sites as of 2021

(Amazon, Statista)

Amazon has 13 international sites, namely:

  • Amazon US
  • Amazon Australia
  • Amazon UK
  • Amazon Spain
  • Amazon Mexico
  •  Amazon Japan
  • Amazon Italy
  • Amazon India
  • Amazon Germany
  • Amazon France
  • Amazon China
  • Amazon Canada
  • Amazon Brazil
  • Amazon Turkey 
  • Amazon UAE
  • Amazon Singapore

According to Amazon sales by country stats, the US brought in $193.6 billion, which was the highest amount by a country mile. Germany was the second-highest earner with $22.2 billion. In third place was the UK, with $17.5 billion.  

Amazon Search Statistics

35. 50% of Amazon searches are gadget related.


Do you ever wonder what people mostly search for on Amazon? 

Well, the biggest Amazon sellers going by search history are gadgets. 

Amazon Statistics - Top 12 Amazon searches globally

Half of the top Amazon searches are gadget-related. Here are the top five as of 2021:

  • Nintendo switch 
  • Laptop 
  • SSD
  • PS4
  • Kindle

36. 49% of internet users named Amazon as their number one product search site in 2019.


Nearly 50% of US online shoppers said that they go to Amazon first when searching for a product on the internet. The eMarketer report shows that Google comes second. 

However, there is an interesting and completely logical pattern seen in the Google vs. Amazon split. When people search for particular brands and models, they look for them directly on Amazon. When they look for a type of product in general, most people rely on good old Google.

Amazon Statistics 2020

37. Sellers on Amazon sold an average of 240,000 items per hour in 2019.


Amazon brings sellers’ items in front of millions of potential customers’ eyes every year. Sellers here sell an average of 4000 items per minute, which makes about 240,000 items in an hour.

Looking at Amazon sales per day, sellers move around 2,880,000 products in a 12-hour day. 

38. 150.6 million people accessed Amazon via mobile phones in 2019.


Amazon has optimized its site for mobile usage, and the move has paid off. The number of Amazon customers who accessed the website using their mobile phones was 150.6 million.

39. Amazon’s worldwide net sales in the first nine months of 2020 reached more than worth $260.5 billion.


So, what was the daily income?

Let’s dissect that figure:  

Amazon daily revenue would be $950 million. Per second, the income would be $10,995. Most sites don’t even make that amount of money in a year!

40. Amazon spent a total of $39.6 billion on shipping ended with Q3 2020.


Those free shipping costs add up, Amazon shipping statistics reveal. While everyone is waiting for the figures for Q4 2020, the subtotal has already surpassed the $36.9 billion in 2019.


Q: What is Amazon’s market share?

According to Statista, Amazon had a market share of 47% in 2020, and it is expected to increase even more in 2021.

Q: Who are Amazon’s competitors?

Although Amazon started as a little known online bookseller way back in 1995, it has grown by leaps and bounds to be one of the biggest ecommerce companies on the globe. 

This is what the competition looks like.

Top three online competitors: 

  • LightInTheBox Holding Co.
  • Vipshop Holdings Ltd.

Top three physical stores competitors:

  • BestBuy
  • Costco
  • Target

Top third-party seller competitor:

  • eBay

Top three subscription services competitors:

  • Netflix
  • Apple
  • Googles Playstore

Amazon Web services top three competitors:

  • Alibaba
  • Microsoft
  • Oracle

Q: What age group uses Amazon the most?

53% of Amazon users are between 19 and 44, which is 37% of the entire population. The average Amazon user is 37 years old. 

Q: How much does Amazon make a year?

Amazon Statistics - Annual net revenue

Amazon had an operating income of $232.9 billion in 2018. In 2017, the ecommerce site made a net income of $3 billion. 2018 saw a 31% increase in net income to $10.1 billion. The trend continues to grow, Amazon’s net revenue increased to $280.5 billion in 2019. 

Last year was tremendous for Amazon, with net revenue of $386 billion. 

Q: How many products does Amazon sell?

The company sells 12 million products. This number includes over 1.1 million home improvement products. 

Q: What does Amazon sell?

Amazon sells different products in the following categories:

  • Home and kitchen 
  • Tools and home improvement
  • Clothing, shoes, and jewelry
  • Computers and gadgets
  • Automotive
  • Books
  • Health and wellness
  • Industrial & scientific

Q: How many sellers are on Amazon?

Amazon has over 2.5 million marketplace sellers.

Q: How many orders does Amazon get per day?

The company sells around 4000 items per minute. This means that Amazon has 2.8 million daily sales.

Q: How many Amazon accounts are there?

Amazon has over 310 million subscribers and around 150 million Prime subscribers.

Parting Shot

From the Amazon statistics above, it’s clear that Jeff Bezos, Amazon’s founder, knew what he was doing when he quit his job to start the company. 

At first, the company had a lot of naysayers. But Bezos soldiered on and proved them all wrong.

The company has evolved to become one of the biggest online retailers in the world. Many consider its website a search engine and browse through different categories before making a purchase. 

Bottom line: 

Amazon has been growing by leaps and bounds, and the trend is likely to continue for many years to come.