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41 Astonishing Amazon Statistics [The 2020 Release]

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Mention online shopping, and most people will instantly think of Amazon. 

Why is that?

Quite simply:

Amazon is the biggest ecommerce company in the world. It’s not a fluke that the online retail giant is the go-to option for suppliers, consumers, and sellers alike. 


Free shipping, low prices, the ability to shop 24/7, and round-the-clock customer care all motivate many to use the site. Also, you can get a variety of products under one roof.

So, we decided to gather some reliable Amazon statistics to help you make an informed decision. 

Amazing Amazon Stats (Editor’s Picks)

  • Amazon’s net sales were at $72.4 billion in Q4 2018.
  • 67% of ecommerce shoppers say Amazon is the most innovative retailer in the US.
  • Amazon’s online retail share was 49.1% as of 2018.
  • Amazon had a monthly average of 200 million unique customers. 
  • Amazon’s marketplace sellers sold goods worth over $2 billion in 2019.  
  • Amazon ranks its top 100 sellers every month.
  • Jeff Bezos initially considered naming Amazon

General Stats about Amazon

1. Amazon’s net sales were at $72.4 billion in Q4 2018.


Amazon sales stats show the figure was a 20% increment from 2017 when the sales were at $60.5 billion. 

The company’s operating cash flow also increased from $18.4 billion in 2017 to $30.7 billion in 2018. 

2. 67% of ecommerce shoppers say Amazon is the most innovative retailer in the US.

(Epsilon, Inc.)

Amazon stats show that two-thirds of online consumers agree the company is the most innovative online retailer. The online retail giant isn’t your average online seller.

Why not?

Let’s start with Prime Now:

Prime Now is a service that allows clients to receive goods within an hour. The service is available in nine countries and 50 US states. 

Other innovative technologies from Amazon are:

  • Amazon Echo, the smart speaker technology that listens to voice commands.
  • Amazon Web Services, a cloud computing interface that handles retail operations.

3. Amazon’s online retail share was 49.1% as of 2018.

(Tech Crunch)

This is huge! Although the online retailer started as a bookstore, it now covers any retail area you could think of, be it groceries, furniture, apparel – you name it.

When we compare the Amazon market share with that other big ecommerce stores, it’s not even close. 

Let’s look at the top five performing online retailers in the US:

  • Amazon – 49.1%
  • eBay – 6.6%
  • Apple – 3.9%
  • Walmart – 3.7%
  • Home Depot – 1.5%

The numbers speak for themselves. 

4. Amazon had a monthly average of 200 million unique customers. 


Amazon number of customers statistics show that in December 2018 alone, the online retailer attracted 200.6 million visitors. During the same period, Walmart had the second-highest number of customers, 131.9 million. 

The figures show a 68.7 million difference between the two top ecommerce companies, with Amazon in the lead. This vast client-base helps Amazon dominate the world of online shopping.

5. Amazon’s marketplace sellers sold goods worth over $2 billion in 2019. 

(Digital Commerce 360) 

Amazon sales data shows that marketplace sellers brought in revenue worth $2 billion in 2019. The figure was an increase from 2018 when the sellers sold products worth $ 1 billion. 

Prime Day sales that same year did phenomenally and crossed the $7 billion mark. The revenue was a 70% increase and surpassed 2018’s Black Friday, Cyber Monday, and Prime Day sales. 

6. Amazon ranks its top 100 sellers every month.

(Marketplace Pulse)

What’s a genuine marketplace without honest reviews from buyers? Feedback from consumers can help keep sellers in check, the reason Amazon provides a list of top 100 Amazon sellers.

Here are the top 20 sellers from Amazon’s top-rated 100 sellers in the US:

  • Pharmapacks
  • AnkerDirect
  • EPFamily Direct
  • 6pm
  • Zappos
  • Decluttr Store
  • iServe
  • Juvo+
  • Utopia Deals
  • Supershields
  • Fintie
  • MetroDecor
  • Carlyle
  • PCAccessory_ JETech_ Authorised
  • River Colony Trading
  • etailz
  • VM Express
  • momox Shop

7. Jeff Bezos initially considered naming Amazon

(Mental Floss)

Can you imagine the giant having any other name apart from Amazon?

Well, according to Amazon company facts, if Jeff Bezos hadn’t had second thoughts about the name, he might have stuck with

Yes, the name Amazon came as a second thought. 

The original name was an inspiration from Star Trek, which Bezos was an avid fan of.

Looking at the company’s performance to date, the name Amazon is a natural fit. 

Here are some other interesting facts about Amazon that you may not have heard:

  • There’s a towering ice age cave bear worth $40,000 standing in the company’s Seattle corporate office.
  • During the 1999 holiday season, Amazon purchased all Pikachu toys to keep up with demand during the Pokémon craze. 
  • The company once delivered an easy-bake oven to a client in a record 23 minutes.
  • The first product the company ever sold was a book. 

Amazon Customer Demographics

So, what kind of people like to shop on Amazon? 

Let’s find out.

8. Amazon shoppers are more educated and wealthier compared to the rest of the population.

(Epsilon, GroBidz)

Not only does Amazon take a more significant chunk of the pie than all its competitors combined regarding Amazon retail market share (49.1%), but it also has the most educated shoppers. 

Amazon shoppers are more educated than the average American. 

The average net worth of half of Amazon shoppers is $500,000. Also, half of them have college degrees. 

9. 48.8% of people who shopped on Amazon in 2018 were 18 to 29-year-olds. 


Americans aged 18 to 29 love shopping on Amazon. The age group makes up almost half (48.8%) of total shoppers as per 2018’s data.

Looking at other age groups, 30 to 45-year-olds make up 41%, while 50 to 64-year-olds make up 35% of Amazon shoppers.

10. Millennials in the US do 60% of their shopping online.


Millennials (those aged around 24 to 39) do over half their shopping on Amazon. This age group has significant spending power. According to Amazon statistics 2017, the percentage had risen from 47% that year to 60% in 2018. 

Amazon Prime Statistics

11. There were approximately 112 million Prime subscribers in the US as of 2019.


The number of Amazon users of Prime rose from 95 million in 2018 to 112 million in 2019. The service offers a faster delivery time frame, perhaps the reason it continues to attract more clients. 

12. Prime users spend an average of $1400 annually.


Amazon sales statistics show that Prime users are generating some good income for the company. On average, Prime users spend around $1400. 

I contrast:

Non-prime users spend much less – only about $600 in 2019. 

13. 83% of Prime subscribers state free two-day shipping is its most attractive feature.


Amazon user statistics show that Prime subscribers quote the service’s free two-day shipping as its top benefit. The service gives the client the convenience of shopping from anywhere and getting their goods delivered promptly.  

14. 7% of Prime users order products daily.


Statistics on Amazon orders per day show that 7% of Prime members order goods every day. Only 2% of non-Prime members order products daily.

And that’s not all:

35% of prime users buy products a few times a week, compared to only 3% of their non-Prime counterparts. 

15. Amazon Prime now does same or next day deliveries to 72% of Americans.

(Digital Commerce 360) 

In 2019, Amazon announced that it would reduce its Prime two-day shipping to one day, or a few hours after making an order. Amazon Prime membership statistics show that the company has already delivered on its promise.

72% of the US population is already receiving products that it orders on Amazon within a shorter period (same day or next day). Areas that are already enjoying the service are high-income and densely populated. 

Amazon Statistics - Amazon Pickup & Returns

Amazon Product Sales Statistics

16. Amazon’s catalog has over 12 million products, media, and services on display.


Amazon is that one-stop-shop where you can find almost anything under the sun. 12 million is the number of products on Amazon available to consumers.  

The thing is:

Clients move on to the next place where they can find everything they need because it makes the purchase process more manageable. The company knows how to ensure that clients get almost anything they need from them to maximize sales. 

17. Amazon sold 11.1 million home improvement products in 2018.


Home improvement products and tools seem to be a gold mine, Amazon product statistics show.  

This should come as no surprise, given how popular DYI projects are. Consumers have realized that they can save a lot of money by doing simple repairs and design projects. 

18. 89% of online shoppers prefer buying products on Amazon than on any other site.


In these days of internet fraud, Amazon has proved to be a trustworthy site. According to Amazon customer loyalty statistics, 89% of clients are loyal to the brand and feel safe to transact on the site.

What’s more:

98% of the clients who visit the site daily and 99% of those who visit several times a week say that picking the company over its competitors is a no brainer. Only 2% disagree that they’re more likely to buy goods on Amazon than on any other online retailer. 

19. features 119,928,851 products.


As of April 2019, the Amazon site had 119,928,851 products, according to Amazon statistics.  Of the millions of products, home improvement, apparel, jewelry, electronics, kitchen products, and books were the most popular.  

20. 19% of 27 to 32-year-olds buy goods on Amazon every day. 


Amazon customer statistics show that nearly two in ten Millennials between the ages of 27 and 37 buy products daily. 35% of the same age group buy products a few times a week. 

21. Amazon sells about 4000 products per minute.


Amazon orders per second show the company handles an average of 67 orders per second. That translates to about 4000 sales per minute and 240,000 product sales per hour. Impressive stuff!

22. Amazon book sales rose by 46% in 2017.

(The Bookseller)

Books were the first-ever products that Amazon sold when it was starting back in 1995. Even today, books are still a significant contributor to the company’s revenue.

According to Amazon books statistics, sales rose by 46%, bringing in an incredible $3 billion in 2017. Children’s books, followed by books on religion and spirituality, were the most popular during that period.

23. Amazon’s e-book sales went up by 6% in 2017.

(The Bookseller)

Amazon ebook sales statistics also grew in 2017, bringing in $750 million. Although print books had more sales, e-books are still a significant revenue contributor in this category. 

24. Kindle book sales grew in 2017 and 2018.


Amazon book sales statistics show kindle sales are growing year by year. Although Amazon does not publish its book revenue data, its spokesperson said that the company had noted some substantial growth.

Here’s the scoop:

Areas with notable growth included Amazon Publishing, Kindle Unlimited, and Independent publishing. E-books sales were down 3.8% in 2017, while physical audiobook sales also declined by 11.4%.

There was some good news, though:

Downloaded audiobooks went up by 36.1%. Since no one buys CDs anymore, it makes sense to package books in downloadable versions to attract more buyers in the books category. 

Amazon Seller Statistics

25. 73% of sellers on Amazon use FBA.

(SellerApp, Amazon Services)

According to Amazon FBA statistics, nearly three-quarters of Amazon sellers in the United States use FBA. 

You might be wondering:

“What exactly is FBA?”

To clarify:

FBA is an acronym for Fulfillment By Amazon. Amazon has fulfillment centers where sellers store their products. Amazon picks the products from them and handles packaging and shipping.

So, how does FBA benefit sellers?

The thing is:

The system allows the seller to reach more clients while saving time. They also save money they would otherwise have used for customer discovery, acquisition, and physical storage. 

26. Third-party merchandise sales hit $160 billion in 2018.


Amazon helps small businesses sell their products all over the world. The company offers online shelf space for small businesses and helps them move merchandise as they focus on other facets of their businesses. 

Amazon statistics 2018 show that the sales grew from $0.1 billion in 1999 to a whopping $160 billion in 2018.

27. Amazon created 1.6 million jobs in 2018. 


Not only has Amazon helped traders move their goods, but it has also employed people all over the world, Amazon employment statistics reveal. 

The number of job posts in 2018 was up from 900,000 in 2017 and 600,000 in 2016. These positions are mainly in content writing, technical support services, delivery services, customer service, and management, amongst many others.

Aside from in-house employment, Amazon also helps entrepreneurs set up delivery businesses. Here, business owners can own up to 40 delivery trucks and earn upwards of $300,000 per year.

28. Sellers made more than $500,000 in revenue in 2018.


Working with Amazon can be a lucrative business for sellers. Top Amazon sellers by revenue reveal that 50,000 sellers made $500,000 in revenue in 2018.

Top SMB categories are beauty, health and personal care, and home improvement. 

Marketplace Amazon Statistics

29. Amazon got 58% of its sales from marketplace sellers in 2018.

(Digital Commerce 360) 

Announcing its 2019’s Small Business Impact Report, Amazon shared some groundbreaking info regarding its marketplace sellers. Amazon’s global marketplace sellers brought in $160 billion in revenue that year. 

This figure translates to 58% of its revenue, both in stores and on The sales were 30% higher compared to 10 years back, according to Amazon marketplace growth stats. 

30. US Marketplace sellers brought in an average of $90,000 each in 2018.

(Digital Commerce 360) 

Not only were global merchants raking in the big bucks, but US merchants were also bringing in some good money on average. Amazon marketplace revenue, on average, was $90,000 in 2018. 

31. Amazon has 8,186,983 marketplace sellers on a global scale.

(Marketplace Pulse)

The number of sellers on Amazon marketplace is 8,186,983. 

But there’s a caveat:

As of 2020, only 2,636,867 have listed products on the site.

Amazon is a place of opportunities for anyone looking to sell their products on a global scale. Just this year, 180, 842 new sellers joined Amazon’s marketplace. 

32. The US is the leading country in marketplace selling.

(Web Retailer)

The United States has the highest number of marketplace sellers, with the most reviews. According to top Amazon marketplace sellers global figures, the US has 512 top sellers, with a total of 6,519,674 reviews.

The United Kingdom comes in second with less than half the number of top sellers (212) compared to the United States. The number of reviews here is 2,524,015.

Germany comes in third, with 110 top sellers. The number of reviews that German Amazon consumers left was 1,679,353.

33. Amazon has 13 global sites as of 2020. 

(Linnworks, Statista)

Amazon has 13 international sites, namely:

  • Amazon US
  • Amazon Australia
  • Amazon UK
  • Amazon Spain
  • Amazon Mexico
  •  Amazon Japan,
  • Amazon Italy
  • Amazon India
  • Amazon Germany
  • Amazon France
  • Amazon China
  • Amazon Canada
  • Amazon Brazil

According to Amazon sales by country stats, the US brought in $193.6 billion, which was the highest amount by a country mile. Germany was the second-highest earner with $22.2 billion. In third place was the UK, with $17.5 billion.  

Amazon Statistics - Robot

Amazon Search Statistics

34. 50% of Amazon searches are gadget related.


Do you ever wonder what people mostly search for on Amazon? 

Well, the biggest Amazon sellers going by search history are gadgets. 

Half of the top Amazon searches are gadget-related. Here are the top five as of 2020:

  • Nintendo switch 
  • Laptop 
  • AirPods 
  • Headphones 
  • Wireless earbuds

35. 46.7% of internet users named Amazon as their number one product search site in 2018.


Nearly 50% (46.7%) of US online shoppers said that they go to Amazon first when searching for a product on the internet. Adeptmind conducted a survey in which they found out that Google comes second place at 34.6%.

Amazon Third-Party Sellers Statistics

36. Third-party sellers brought in 50% of marketplace revenue in 2018.


Third-party sellers on Amazon’s marketplace brought in half the revenue in the marketplace. The company generated a total of $232.9 billion in net income.

Check this out:

The figure represented a 30% growth from the previous year when it stood at $177.9 billion. 

37. 57% of Amazon’s third-party sellers are between 25 and 44 years old.

(Jungle Scout)

Additionally, sellers over 45 also make a sizeable chunk of third-party sellers (35%).

The age group with the fewest sellers is 65 to 80 (only 5% of the total). 

Amazon Statistics 2019

38. Sellers on Amazon sold an average of 240,000 items per hour in 2019.


Amazon brings sellers’ items in front of millions of potential customers’ eyes every year. Sellers here sell an average of 4000 items per minute, which makes about 240,000 items in an hour.

Looking at Amazon sales per day, sellers move around 2,880,000 products in a 12-hour day. 

39. 150.6 million people accessed Amazon via mobile phones in 2019.


Amazon has optimized its site for mobile usage, and the move has paid off. The number of Amazon customers who accessed the website using their mobile phones was 150.6 million.

40. Amazon made revenue  worth $239.2 billion in 2019.

(Jungle Scout)

So, what was the daily income?

Let’s dissect that figure:  

Amazon daily revenue would be $638.1 million. Per second, the income would be $7,385.21. Most sites don’t even make that amount of money in a year!

41. Amazon spent a total of $36.9 billion on shipping in 2019.


Those free shipping costs add up, Amazon shipping statistics reveal. The 2019 charges went up by $10.2 billion from 2018 when they stood at $27.7 billion.


Q: What percentage of people use Amazon?

Amazon has a market share of 49%. 2% of shoppers here have purchased via Echo’s voice assistant.

Q: How many transactions does Amazon do a year?

Amazon processed transactions worth $280.5 billion in 2019. The amount encompasses all third-party subscription services, AWS, and retail sales. 

Q: Who are Amazon’s competitors?

Although Amazon started as a little known online bookseller way back in 1995, it has grown by leaps and bounds to be one of the biggest ecommerce companies on the globe. 

This is what the competition looks like.

Top three online competitors: 

  • LightInTheBox Holding Co.
  • Vipshop Holdings Ltd.

Top three physical stores competitors:

  • BestBuy
  • Costco
  • Target

Top third-party seller competitor:

  • eBay

Top three subscription services competitors:

  • Netflix
  • Apple
  • Googles Playstore

Amazon Web services top three competitors:

  • Alibaba
  • Microsoft
  • Oracle
Q: What age group uses Amazon the most?

53% of Amazon users are between 19 and 44, which is 37% of the entire population. The average Amazon user is 37 years old. 

Q: How much does Amazon make a year?

Amazon had an operating income of $232.9 billion in 2018. In 2017, the ecommerce site made a net income of $3 billion. 2018 saw a 31% increase in net income to $10.1 billion.  

Q: How many products does Amazon sell?

The company sells 12 million products. The total number of Amazon and marketplace products is 353,710,7544.

Q: How many customers does Amazon have?

As of 2016, Amazon had around 310 million active customers. As of January 2020, there were 130 million customers on Amazon Prime.

Q: What does Amazon sell?

Amazon sells different products in the following categories:

  • Home and kitchen 
  • Tools and home improvement
  • Clothing, shoes, and jewelry
  • Computers and gadgets
  • Automotive
  • Books
  • Health and wellness
  • Industrial & scientific
Q: How many sellers on Amazon?

Amazon has over 2.5 million marketplace sellers.

Q: How many orders does Amazon get per day?

Amazon sells around 4000 items per minute or 2.8 million per day.

Q: How many Amazon accounts are there?

Amazon has over 310 million subscribers and over 100 million Prime subscribers.

Q: How many third-party sellers are on Amazon?

As of 2017, there were over 300,000 third-party sellers on Amazon.

Parting Shot

From the Amazon statistics above, it’s clear that Jeff Bezos, Amazon’s founder, knew what he was doing when he quit his job to start the company. 

At first, the company had a lot of naysayers. But Bezos soldiered on and proved them all wrong.

The company has evolved to become one of the biggest online retailers in the world. Many consider its website a search engine and browse through different categories before making a purchase. 

Bottom line: 

Amazon has been growing by leaps and bounds, and the trend is likely to continue for many years to come.