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17.11.2022

36 Astonishing Amazon Statistics for 2022

by Milos Djordjevic

Mention online shopping, and most people will instantly think of Amazon. In fact, Amazon statistics reveal that the company now has more than 300 million active customer accounts.

The reason for that is obvious—Amazon is the biggest ecommerce company in the world. In fact, it’s not a fluke that the online retail giant is the go-to option for suppliers, consumers, and sellers alike. 

Free shipping, low prices, the ability to shop 24/7, and round-the-clock customer care motivate many to use the site. Also, you can get a variety of products in one place. 

So, we decided to gather the latest statistics to bring Amazon closer to you.

Amazing Amazon Stats (Editor’s Picks)

  • Amazon employed 1,608,000 full- and part-time employees in 2021.
  • Amazon accounted for 41.4% of all US e-commerce sales in 2021.
  • Amazon’s fastest same-day delivery was made in 22 minutes in Dallas.
  • Amazon’s customer base is mostly adults aged 18–60, with 45% aged 35 to 49.
  • Prime users spend an average of $1,400 per year.
  • 64% of all Amazon sellers were male in 2021.
  • 74% of consumers in the US begin their product searches on Amazon.com.
  • Amazon has a daily revenue of over $1.29 billion.

General Amazon Statistics

1. Amazon is the most popular online marketplace in the world, averaging 5.3 billion visits per month as of July 2022. 

(Statista)

Then again, the second most popular shopping site is eBay, with around 3 billion visits, as eBay stats show. In general, these two sites dominate the online marketplace, with not many other sites coming close to their level of popularity or traffic.

2. In 2021, Amazon made up 41.4% of all US e-commerce sales.

(Marketplace Pulse)

In 2021, Amazon once again dominated the ecommerce landscape. However, it’s no surprise when you consider the company’s extensive product offerings and convenient shipping options. We have yet to learn about Amazon’s market share in 2022.

3. 92% of consumers are more likely to buy products from Amazon than any other retailer. 

(BusinessWire)

This is likely due to Amazon’s reputation for offering low prices and fast shipping. In addition, Amazon’s customer service is known for being responsive and helpful. These factors all contribute to Amazon’s status as the most popular online retailer. 

As more and more consumers turn to online shopping, it’s clear that Amazon is well-positioned to continue its dominance on the ecommerce market.

4. In 2021, Amazon employed 1,608,000 full- and part-time employees. 

(Statista)

Moreover, every year, Amazon hires additional staff during the holiday season to keep up with the increased demand for its products and services. In fact, Amazon employment statistics reveal that in the 2021 holiday season, around 125,000 people worked at Amazon in the US. 

5. From December 2021 to May 2022, Amazon.com had 2.4 billion desktop and mobile visits combined.

(Statista)

This is an impressive number, and it’s only grown in recent years. With such a large user base, Amazon.com can offer various products and services. It can also provide a great user experience, which keeps people coming back. 

6. Amazon’s fastest same-day delivery to date was made in 22 minutes in Dallas, as per Amazon stats.

(CSA, Amazon)

How does the service work? Amazon delivers the order to the store. Then, a retail store associate fulfills the order from the store’s inventory. An Amazon delivery partner takes the order, transporting it from the retail place to the customer on the same day. 

7. Amazon.com has the fastest-growing catalog of more than 350 million products, as per the number of products on Amazon data

(Sellzone)

In fact, it beats Google in item searches. While Google is typically the first stop for many people seeking information on the internet, it turns out that Amazon is more effective when searching for specific items. 

That’s likely because Amazon is a primarily shopping-focused platform, while Google is designed for general information retrieval. 

8. Amazon Handmade is home to over one million unique products. 

(Teddy Smith)

From hand-woven scarves to one-of-a-kind jewelry, Amazon Handmade offers something for everyone, as Amazon facts show. With so many products to choose from, it can be difficult to figure out where to start. 

9. Amazon operates over 175 fulfillment centers worldwide, with more than 150 million square feet of space.

(BigRentz)

This makes Amazon a leader in the warehouse industry, with most of its centers located in North America and Europe. Overall, the company has worked to improve its facilities in recent years, adding features like robotics to help speed up the packing and shipping process.

10. In 2021, Amazon’s shipping and fulfillment costs amounted to a total of $151.8 billion. 

(Visual Capitalist)

Amazon shipping statistics note that shipping costs, including sortation, delivery centers, and transportation, amounted to $76.7 billion. Fulfillment costs, which include the cost of staffing and operating fulfillment centers, were $75.1 billion.

11. In 2020, Amazon was the top US shopping app, with 41 million downloads.

(Retail Dive)

According to a report and its m-commerce stats, the top three most downloaded shopping apps in the US in 2020 were Amazon, Walmart, and Wish. 

More specifically, mobile app usage stats reveal that Amazon was downloaded 41 million times, Walmart 34 million times, and Wish 30 million times. 

Amazon Customer Demographics

So, what kind of people like to shop on Amazon? Let’s find out.

12. Amazon shoppers are more educated and wealthy, with an average annual household income of nearly $85,000. 

(Start)

Amazon shoppers are a highly sought-after demographic by businesses and marketers. This is because they tend to be more educated and wealthier than the average person, with an annual household income of nearly $85,000. 

13. Amazon demographics primarily include adults aged 18 to 60, with 45% aged 35 to 49. 

(Start)

This age demographic is in line with many other businesses, as this is generally the age group that has the most disposable income. 

Amazon has been able to tap into this market by offering a wide range of products and services that appeal to this age demographic.

14. Regarding Amazon US retail spending, Hispanic and African American consumers each account for nearly a tenth.  

(Statista)

Amazon customer loyalty statistics note that, at the same time, white consumers make up more than 70%. This information comes from late 2020 and shows that even though white consumers still lead the pack in spending on the ecommerce platform, minority groups are not far behind. 

All in all, this is vital because it shows that Amazon is reaching a wider range of consumers than ever before. 

Amazon Prime Statistics

15. Prime users spend an average of $1,400 annually.

(Fool

A recent survey of US Prime members shows that the average monthly spend on Amazon ranges from $51 to $100 for 31% of respondents, while 26% spend less than $50 and 23% spend $101 to $200. 

For those respondents who spend more, 13% reported a monthly spend of $201 to $500, 4% spent $500 to $1,000, and just 2% spent over $1,000.

16. In Q2 2021, the Amazon number of customers who subscribed to Prime in the US was 153 million.

(Statista)

In fact, 65% of all US Amazon shoppers were Prime members in 2021. Generally speaking, the service has been popular since its launch in 2005, and its popularity has only grown in recent years.

17. In 2022, the annual membership rates for Amazon Prime rose by 17%, as per Amazon Prime membership statistics.

(Kiplinger

This increase results from Amazon investing heavily in Prime benefits, including free shipping, streaming video and music, and cloud storage. In fact, Prime subscribers quote the service’s free two-day shipping as its top benefit

Despite the increase, Prime remains one of the best values in online shopping. For its part, Amazon says the price increase will help it continue to provide “the best value” for Prime members.

18. Facts about Amazon uncover that over 40% of US Prime members place between two and four orders monthly. 

(Statista)

At the same time, another 36% complete five to nine orders each month. This data indicates that once users sign up for Prime and experience the benefits of free shipping and fast delivery, they will likely continue using the service regularly. 

This represents a significant opportunity for Amazon to increase customer loyalty and boost sales.

19. Amazon sales statistics imply that, in 2020, Amazon Prime did same or next-day deliveries to 72% of Americans.

(Route4ME

The pandemic drove more people to subscribe to Amazon Prime. So, ecommerce stats show that the shipping issues that hit the entire ecommerce industry also influenced shoppers to subscribe and become prioritized when it comes to delivery.

For complete information about shipping times and days, read this post

Amazon Product Sales Statistics

20. Small and medium businesses in the US sell an average of 4,000 items per minute on Amazon stores. 

(Amazon)

These businesses employ over 800,000 people and play a critical role in the American economy. All in all, the ability to reach a global audience via Amazon’s platform has leveled the playing field for SMBs, allowing them to compete with larger businesses. 

In addition, Amazon’s fulfillment services provide an efficient way for SMBs to store and ship their products, further lowering barriers to entry. 

21. Amazon product sales data finds that during the 2020 holiday season, Amazon sold over 1.5 billion products.

(PYMNTS)

The holiday season is a busy time for everyone, including Amazon. In fact, Amazon broke all records that holiday season, as holiday shopping stats show. 

As more people relied on online shopping to avoid the risk of crowded stores, online retailers had to process a challenging amount of orders.

22. Data on Amazon sales per day points out that Amazon ships around 1.6 million packages daily. 

(Querysprout)

That’s a lot of products being delivered to homes and businesses worldwide. But how does Amazon manage to ship so many packages?

The company has built a massive infrastructure, including hundreds of warehouses and delivery centers. And it’s constantly improving its shipping methods to ensure that packages are delivered on time and in good condition. 

If you want to know what to do if, by some chance, your product isn’t delivered, learn here

23. Amazon marketplace revenue amounted to $295 billion worth of products in 2020.

(Marketplace Pulse

This represents a significant increase from previous years and highlights the growing popularity of online shopping. 

The company was raking in the big bucks, and its many merchants were also bringing in some good money on average. Collectively, Amazon marketplace sellers brought in $95 billion more than they did in 2019.

Amazon Seller Statistics

24. In 2021, 58% of Amazon sellers were between the ages of 25 and 44. 

(Jungle Scout)

This is not surprising, as this age group is generally considered the most entrepreneurial. However, it’s notable that more than a third (36%) of Amazon sellers are over 45. This indicates that adults of all ages are finding success selling on Amazon.

25. Of all the sellers on Amazon, 64% were male in 2021. 

(Jungle Scout)

The study found that 71% of Amazon sellers have a bachelor’s degree or equivalent. This means that males are more likely to sell on Amazon than females, and those with higher education levels are also more likely to sell on Amazon. 

26. Amazon statistics from 2022 show that, in August 2022, the best third-party Amazon seller was Utopia Deals. 

(EcomCrew)

The ranking was estimated according to the number of positive reviews received during the last 30 days of the previous month. So, here’s what the list of the top five looked like:

  • Utopia Deals
  • Pattern -iServe-
  • Pharmapacks_
  • Spreetail
  • Carlyle

27. New Amazon sellers earn around $30,000 annually.

(Jungle Scout)

These results indicate that selling on Amazon can be a lucrative business opportunity. However, it’s important to note that the average profit may not be representative of all sellers. Some sellers may earn much more or much less than the average. 

28. The number of sellers on Amazon is 6.3 million all over the world.

(Helium10)

But here’s the thing—many of these sellers aren’t active anymore, as they have no products listed on Amazon at the time. For instance, around 1.5 million sellers were active in 2021. 

29. 73% of sellers on Amazon use FBA.

(Entrepreneur)

According to Amazon FBA statistics, nearly three-quarters of Amazon sellers in the United States use FBA. So, you might be wondering what that is. 

FBA is an acronym for Fulfillment by Amazon. Amazon has fulfillment centers where sellers store their products. Amazon picks the products from them and handles packaging and shipping.

So, how does FBA benefit sellers?

The system allows the seller to reach more clients while saving time. They also save money they would otherwise have used for customer discovery, acquisition, and physical storage. 

Amazon Search Statistics

30. 50% of Amazon searches are gadget related.

(Ahrefs)

Do you ever wonder what people mostly search for on Amazon? Well, it’s gadgets. So, here are the top five Amazon searches from 2021:

  • Nintendo Switch 
  • AirPods
  • laptops
  • headphones
  • wireless earbuds

31. 74% of US consumers begin their product searches on Amazon.com.

(CSA)

Amazon has become the go-to site for many consumers looking for new products. According to Amazon company facts, that’s likely because Amazon offers a wide variety of items, competitive prices, and convenient shipping options. 

Additionally, 56% of consumers say that if they could only buy products from a single store, it would be Amazon. 

32. On Amazon, 70% of users never click past the first page of results. 

(Zentail)

This is an interesting online consumer habit

So, as a seller, if your product doesn’t appear on the first page, you’re likely missing out on many potential sales. By ensuring your product is as visible as possible, you can maximize your chances of being seen by potential customers.

Facts About Amazon Revenue

33. Book sales make up less than a tenth of Amazon’s total revenue. 

(TechTarget)

Nevertheless, it’s a significant portion of its annual income, approximately $280 billion. The company has pioneered innovations in the book industry, such as the Kindle e-reader and the Kindle Direct Publishing platform.

All in all, with Amazon’s expansion into new markets, such as e-books and audiobooks, its share of the book market is only likely to grow.

34. Amazon sales figures indicate that in Q2 of 2022, Amazon’s revenue from third-party sellers was $27.38 billion. 

(Renolon)

In other words, that was nearly a 9.12% increase from the same period in 2021. For the full year of 2021, Amazon generated $80.5 billion in revenue from third-party sellers. These numbers show that Amazon continues to grow in this area of its business.

35. In 2021, Amazon’s annual net sales revenue was $469.82 billion, according to Amazon sales data

(Statista)

That figure represented an increase from 2020 when the company’s net sales revenue was around $386.06 billion. These figures indicate that Amazon has experienced substantial growth in both sales and profitability during the past years. 

Amazon Statistics - Annual Net Revenue

36. Amazon daily revenue is over $1.29 billion. 

(Helium10)

In other words, that works out to an average of $14,900 every second. Given the company’s impressive growth over the past few years, it’s no surprise that it’s on track to generate such enormous numbers.  

So, thanks to its continued expansion into new markets and ever-growing dominance of the ecommerce world, there’s no doubt that Amazon will remain a powerhouse for years to come. Consequently, Amazon daily sales will continue to rise.

Conclusion

It’s clear that Jeff Bezos, Amazon’s founder, knew what he was doing when he quit his job to start the company. 

At first, the company had a lot of naysayers. But Bezos soldiered on and proved them all wrong.

The company has evolved to become one of the biggest online retailers in the world. Many consider Amazon website a search engine and browse through different categories before making a purchase, as we’ve seen from the Amazon statistics above. 

The bottom line—Amazon has been growing by leaps and bounds, and the trend is likely to continue for many years to come. 

People Also Ask

How many people use Amazon?

It’s estimated that Amazon has over 300 million active users. With its competitive prices, vast selection, and user-friendly checkout process, Amazon is a favorite among online shoppers.

How much does Amazon make a day?

As of 2022, Amazon makes more than $1.29 billion daily in revenue. According to the latest reports, Amazon’s annual revenue was $469.82 billion in 2021. 

How many employees does Amazon have?

In 2021, Amazon employed 1,608,000 full- and part-time employees. Amazon has many employees because it operates in many businesses, including ecommerce, cloud computing, digital marketing, and artificial intelligence.

How many packages does Amazon deliver a day?

The total number of packages shipped by Amazon each day is around 1.6 million. In fact, the company is constantly working to improve its delivery system and ensure that your package arrives as quickly as possible. 

How many Prime members are there?

As per the latest data, which is from 2020, Amazon had 200 million paying Prime members. However, this number is likely much higher now as Prime membership continues to grow in popularity.

How many Amazon sellers are there?

There are 6.3 million Amazon sellers all over the world. However, many of these sellers aren’t active anymore. Amazon statistics show that, in 2021, around 1.5 million sellers were active. 

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