26 Magento Statistics That Reveal Which Platform Truly Rules Ecommerce in 2023

Milos Djordjevic Milos Djordjevic September 13, 2023

The launch of the first iteration of Magento in 2008 was a watershed moment in the history of ecommerce.

More than 10 years since the content management system was rolled out, it’s still powering online stores and is great for anyone who wants a piece of the ecommerce pie that keeps getting bigger every year.

However, a quick glance at some of the recent Magento statistics may give you the impression that the famed platform has lost its luster.

There’s no denying that the global ecommerce landscape has evolved considerably over the past decade. New competition has entered the scene; some newcomers have even seen dramatic growth.

After eBay’s takeover in 2010, Magento’s ownership has changed hands twice. The latest was Adobe’s acquisition of Magento Commerce for $1.68 billion in 2018.

So, how does Magento stack up against other market-leading ecommerce technologies? Find out the current place of the platform in the industry below.

Must-See Magento Facts and Figures (Editor’s Choice)

  • Magento is the number two ecommerce platform among the top 100k websites.
  • 1% of the content management system market share currently belongs to Magento.
  • Online storefronts built on the Magento platform grow threefold compared to shops driven by other ecommerce technologies.
  • 250,000+ websites are collectively powered by all Magento versions.
  • There are almost 5.000 Magento extensions on the marketplace.
  • Magento sites handled a gross merchandise volume (GMV) of $155 billion annually.
  • Only a little over a quarter of Magento merchants use Magento 2.
  • The Magento Community is 360,000 strong.
  • Magento 2 migration has proven to deliver a 165% return.

Magento Market Share Stats

1. Magento ranks fourth among the most used ecommerce platforms in the world.

(SimilarTech, BuiltWith)

In August 2021, the company was more than 215,000 websites away from overtaking Squarespace Commerce. However, higher-ranked websites seem to favor Magento. When we limit the sample size to the top 1 million sites, it’s in a solid third spot. Given these facts, it’s not impossible it will surpass its closest rival in the foreseeable future.

The company’s adoption rates among 10k, 100k, and one million sites haven’t seen sharp improvement over the past years. But the rise of the combined Magento 1 and Magento 2 usage statistics and involving sites outside the 1M club in 2020 suggests that more new businesses have been giving the platform a try.

2. The second most popular ecommerce platform of the top 100k sites is Magento. 

By August 2021, 0.95% of the top 100k websites were running on Magento. In that month, Shopify beat Magento, in this category. The first was chosen by 0.99% of the top 100k websites. Salesforce Commerce Cloud took third place, with 0.73%.

The situation is different when it comes to the elite 10k by traffic. Salesforce Commerce Cloud was powered by 0.72%, the leading platform in this category.

3. Magento accounts for the creation of 0.7% of all sites on the entire internet.

(SimilarTech, Store Leads)

More than one-fourth of all websites designed using the platform belong to three industry verticals.

As of November 2021, the Magento usage statistics show that 11.4% of the platform’s merchants belong to the domains that sell apparel products.

The other two top categories with the highest Magento usage coverage are “Home & Garden” (9.8%) and “Business & Industrial products” (4.3%).

4. Magento’s market share in September 2021 is 1% of the CMS market.

(W3Techs)

The market share of 1% has declined for the last several months.

By July 1, 2020, the platform’s market share had dipped to 1.3%, showing a constant drop from  2.9% it held in January 2016.

The good news is that OpenCart’s share hasn’t been growing as fast as Magento’s has been shrinking. Also, Blogger’s market-share ownership has been unstable; it’s been changing between 1.6% and 1.7% from February 1, 2020, to July 1, 2020.

The bad news is that Magento is on track to slide to the 10th place in the CMS market-share ranking next year, from as high as the 7th spot in July 2019. Bitrix and Blogger have overtaken Magento in February 2020.

Magento Statistics About Sales

5. The revenue of Adobe digital experience segment, of which Magento Commerce is a part of, rose by 5% year over year by 2020’s second fiscal quarter.

(Digital Commerce 360, BigCommerce)

The said product segment added $826 million to Adobe’s coffers during the first fiscal quarter of 2020, contributing to the company’s record revenue.

One of the reasons for the increase was a strong demand for tech that supports flexible work arrangements, which have become popular in hopes of reconciling economic productivity with social distancing.

Despite gaining some momentum, it’s still unclear whether the company could sustain its Magento revenue growth in the midst of a global pandemic.

The situation has made ecommerce a convenient option to shop for goods. But the full extent of the economic impacts of the pandemic on consumers and businesses of different sizes remains to be seen.

The uncertainty of the future has altered the shopping behaviors of certain demographics. Survey says that millennials, Gen-Zers, and men are the three groups that have cut back on spending amid the coronavirus scare, which can translate to weaker overall consumption.

6. According to the latest Magento sales statistics, Magento Commerce’s bookings spiked by over 40% in the Q3.

(Digital Commerce 360)

Adobe’s acquisition of the platform has proven to be a good move.

The organization bought strategic ecommerce solutions in the past years in order to put itself in a better position to go against Oracle and Salesforce.

At least in that period, Magento was a bright spot. In contrast to the aforementioned revenue figure, some of the corporate applications Adobe added to its portfolio have failed to pay dividends as projected.

For instance, the marketing solutions included in the Marketo purchase weren’t growing as fast as forecast.

7. Based on Magento statistics, the online storefronts powered by the platform handle $155 billion worth of GMV every year.

(Magento, Statista, Marketplace Pulse, W3Techs)

To underscore how impressive this number is: it’s $6 billion greater than the grand total GMV figures reported by eBay, Walmart, and Wish in the United States in 2019.

Merchants using Shopify, widely considered a rapidly growing ecommerce platform in the world, processed a GMV of $61.10 billion only last year.

The growth Shopify since 2017 has been a sight to behold. But the merchants subscribed to it are probably not going to match (let alone exceed) the collective value of goods the users of Adobe’s ecommerce platform (from the smallest to the biggest Magento sites) have been able to transact in the near future.

8. Magento-driven online storefronts outgrow their non-Magento counterparts three times faster.

(Elogic, Magento)

Building a Magento site isn’t without its challenges. But once an ecommerce site is built, it will lend itself to expansion and be able to accommodate the unique needs of a growing business.

Unparalleled flexibility and optimal scalability are some of the favorite qualities prudent and fastidious B2C merchants like about the platform. The tech can support about 500,000 products without requiring a merchant to upgrade to the paid version, free Magento statistics note.

9. Magento can process thousands of transactions per hour.

(Elogic, Magento)

Merchants that deal with high-volume sales on a regular basis can benefit greatly from the platform. Quality is the name of the game, but struggling with quantity will stunt your business’ growth.

Being able to process a ton of sales over a small period is a necessity for every budding entrepreneur. Thanks to Magento’s robust system and reliable performance, its users manage to drive down their total cost of ownership by 50% on average.

Magento Merchant Statistics

10. As of November 2021, 10.9% Magento stores are in the United States.

Another 7.6% of Magento stores are in the United Kingdom, 6.3% are in Germany, and 5.9% of Magento stores are in the Netherlands. The top countries using Magento stores are Brazil, Italy, France, Australia, and Spain.

11. According to February 2021 Magento visitor statistics, micromaxinfo.com is the leading website built on the platform.

(SimilarTech)

Micromaxinfo.com attracts 110 million monthly website visitors.

12. With 39.4 million visits every month, harborfreight.com is in the second position of all companies using Magento.

(SimilarTech, Harbor Freight Tools)

After four decades of industry excellence, Harbor Freight Tools’ customer base has grown more than 40 million.

13. With a traffic rank of 574, micromaxinfo.com is also the most organically searched site among the 10 most visited Magento sites. 

(SimilarTech, Visiture)

The latest Magento traffic statistics don’t lie. The platform is widely popular among the top 100k sites by organic traffic because it puts a premium on SEO.

Unlike other ecommerce solutions, Magento boasts canonical URLs, independent navigation links and page titles, customizable H1 tags, and integrable content-management functions.

Among others, such features can help your online storefront comply with Google’s ever-changing standards and render your pages more organically discoverable in the process.

14. Magento is associated with 103,386 unique domains.

(SimilarTech)

Among all of the Magento growth stats out there, this one could accurately describe the number of businesses that actually use the platform. After all, a single domain could produce a huge number of websites.

The figure above is nowhere close to the 930,000+ domains tied to WooCommerce but is impressive nevertheless. The fact the many leading brands use Magento adds more weight to its relatively small number of users.

15. Magento 1 users outnumber their Magento 2 counterparts by more than 63,000.

(SimilarTech, Magento, Sana Commerce)

In all probability, these Magento customer statistics will change. Now that the platform’s first iteration has finally ridden into the sunset, it has become less viable to maintain the old version.

Stubborn and reluctant Magento 1 users stand to miss out on the latest innovations from the company, so migration is not a matter of “if” but “when.”

16. With 6 million monthly visits, dollargeneral.com is the most popular US-based Magento 2 website.

(SimilarTech, Core dna, BigCommerce, Dollar General)

Dollar General, a neighborhood general store with 16,000+ locations across 46 US states, understands the beauties of being powered by the software version Magento still backs.

The retail institution must have known how compelling Magento 2 vs. Magento 1 statistics are. Tests have revealed that Magento 2 promises 50% faster page load speeds and about 38% faster checkout.

To merchants who want to rule their market or industry, these figures are good enough for Magento 2 to merit some investment.

Dollar General’s desire to innovate and deliver the conveniences of online shopping to its small-town markets must have stemmed from the realization that tech-driven competitors would snatch their customers away. Being around since 1939, longevity is in the neighborhood general store’s DNA. Its use of Magento 2 is basically an instinctive reaction for business survival.

Migration to Magento 2 Statistics

17. Only 26% of all Magento sites are built on Magento 2.

(SimilarTech, Magento, Sana Commerce)

It’s no secret that Magento 2 is the superior version of the platform. But many existing Magento users have been hesitant to make the switch.

The adoption of Magento 2 was bound to go up more quickly after June 30, 2020. The company no longer provides support for its legacy ecommerce software (both Magento Open Source 1 and Magento Commerce 1) since that day.

Migration can be a complicated matter. Regardless of the merits of Magento 1 vs Magento 2, there would be potential integration issues and SEO problems, among others. Increased susceptibility to cyber attacks is one of the drawbacks the Magento 1 merchants will have to face.

18. A Magento Commerce 2 switchover promises a return on investment of 165%.

(Magento)

A report titled The Business Value of Migrating to Magento Commerce 2 says that the payback period could be as fast as 8.1 months. Also, merchants could see a 29% jump in mobile revenue as well as a 5% rise in average order value.

Data was based on real Magento user statistics. The report explores the effects of Magento Commerce 2 migration on the enterprises of 19 actual customers with unique business models and from various industries.

19. Loake Shoemakers decreased their bounce rate by 45% after moving to Magento Commerce 2.

(Magento)

Considering the sacrifices that come with site migration, it’s fulfilling to see key metrics improve significantly following such a major change.

After noticing many more visitors have been sticking to their site after adopting Magento Commerce 2, Loake Shoemakers must be very happy right now.

For sure, the British shoemaker has more Magento ecommerce statistics to justify the cost of its migration. With faster load speeds, a more responsive theme, and a more seamless two-step checkout procedure, the user experience of Loake Shoemakers’ online store has unlocked a new level.

20. Cox & Cox’s mobile conversions climbed by 20% after its Magento Commerce 2 switchover.

(Magento, Statista)

The increase in sales helped the online home-improvement emporium generate 44% more revenue following the migration process. It was a big deal for a 2019 survey that found out that 43% of British consumers like to use smartphones while shopping online, while 24% of them rely on tablets.

21. Soak&Sleep’s average order value soared by 20% after embracing Magento Commerce 2.

(Magento)

A myriad of factors could affect transaction value. Poor site speed is a notorious one when it comes to causing customer frustration.

Four seconds should be the maximum load time of your slowest page. Anything longer than that could drive down your sales since crossing the five-second mark would drive down the conversion rate.

Being included in the 2019 Magento 2 use statistics has been worth Soak&Sleep’s while. The UK sleep authority must be elated to see the disruptive site upgrade bear fruit already.

22. A Little Lovely Company grew by 133% after making a much-needed Magento Commerce 2 switch.

(Magento)

Few growth figures taste sweeter than the one above after investing in the last word in the world of ecommerce. 

The impact of Magento Commerce 2 migration will vary from business to business, of course. All things being equal, less established companies are likely to grow more quickly while the top Magento sites probably have to wait more time to achieve the same rate of growth.

To avoid unrealistic expectations, Magento offers an obligation-free personalized ROI evaluation for existing Magento 1 users. This way, the company’s evaluators could determine potential savings and revenue growth estimates more accurately.

Encouraging Statistics About Magento’s Industry Ties

23. Magento has forged relationships with more than 1,150 technology and solution partners.

(Magento)

Out of 80+ countries and territories, the vast majority of Magento partners come from just five nations: the US (413), India (241), the UK (129), Germany (86), and the Netherlands (79).

These Magento statistics in 2020 demonstrate that the platform’s directory of partners has decreased by at least 150. Many explanations could shed light on the matter, and Magento 1’s End of Life is one of them.

24. 360,000 members make up Magento Forums.

(Magento, Elogic)

Magento Open Source may not come with direct support, but with the company’s vast network of 315,000 experienced developers, 8,000 certified implementation experts, and 5,900 competent contributors, help is often just a few clicks away.

Notwithstanding the difficulties of building and managing an online store using free software with limited technical assistance from the maker itself, these Magento statistics are clear evidence that you won’t be alone.

If they’re involved in the community, your own web developer or web development team could leverage the magic of Magento when they look under the hood and modify the software as they see fit to achieve your business goals.

25. Magento has almost 5.000 extensions and themes on its marketplace.

(Magento, Sana Commerce, BuiltWith)

This figure no longer includes Magento 1 extensions. They’re taken off the marketplace a week after the EOL of Magento 2’s predecessor. Many of the company’s partners have adjusted to this change accordingly.

A good case in point is ClearSale. It has launched an extension for Magento 2 to express its dedication to the ecosystem’s latest standards and ensure seamless integration of its tech into the platform moving forward.

The premier fraud prevention provider’s usage rate has not bounced back since late 2019. But ClearSale statistics in relation to Magento, WooCommerce, Shopify, PrestaShop, and BigCommerce, might recover sooner rather than later if more enterprises set up shop online due to the COVID-19 outbreak.

26. Convert Digital has become an Adobe Magento Gold partner after building at least 10 online storefronts on Magento Commerce.

(Mumbrella)

The web development agency has earned the distinction for being a prolific Magento 2 site builder.

Using the intimate knowledge of Magento 2 its seasoned developers have gained since 2015, Convert Digital has launched the digital shops of KeepCup, Esmi Skin Minerals, Universal Store, Adornmonde, Fashion BNKR, Stussy, Carhartt WIP, and many other trusted brands in the first six months of 2020 alone.

The Adobe Magento Gold is the most prestigious designation regional website development companies could get in the Asia-Pacific and other parts of the world.

The Bottom Line

Popularity can be an ambiguous and deceiving term. Compared to the undisputed most used ecommerce platform today, Magento hasn’t got a lead in any industry vertical or country. Its usage growth also leaves much to be desired.

If you pay attention to the right Magento statistics, though, you’ll realize that the software strength lies in quality (not quantity) and have a better appreciation of the big picture.

Magento’s charm isn’t universal. But with it, you can have vital tools competent developers or a credentialed ecommerce development agency can use to make your dream online storefront a reality.

FAQs

Q: What Is Magento Ecommerce?

Magento is an open-source ecommerce CMS. In other words, it’s free code for anyone who wants to build and run an online store.

Of course, it takes some degree of technical know-how to create an online storefront based on Magento, as on any ecommerce platform. But a highly motivated developer could optimize the full extent of the platform’s basic functionalities with some help from their peers in the Magento ecosystem.

Magento’s robust system is highly scalable, so you could grow your ecommerce site and reach profitability without having to pay for the paid version.

Q: How Popular Is Magento?

Magento is one of the most popular ecommerce platforms on the planet. Its market share used to be greater, though. The entry of WooCommerce and rise of Shopify, among other platforms and technologies, have hurt the appeal of Magento.

WooCommerce is a free, open-source plugin for WordPress, so existing WP users have little incentive to use a different (and potentially more expensive) ecommerce solution.

Shopify offers Software-as-a-Service subscription plans and eliminates the need for hosting and maintenance. It offers a bevy of online-shop templates and a wide selection of apps to suit varying business needs.

Magento may not power most online storefronts on the internet right now, but it won’t run out of clients. Its stellar reputation for scalability and reliability is the reason why big brands run their ecommerce sites on the Magento platform.

Q: What Companies Use Magento?

Launched in 2008, Magento is a trusted name in the world of ecommerce. Formerly owned by eBay and now part of Adobe, it’s not a coincidence that numerous large and high-profile enterprises have chosen it to reign as the leader in their respective industries.

Magento has a diverse and impressive clientele, which includes Samsung, Nike, North Face, Monin, HP, Olympus, Canon, Helley Hansen, Jack Daniel’s, Ahmad Tea, Seat, and JCB.

The top clients of Magento share striking parallels: high-volume, various offerings, multiple shops, and international customers.

Your business doesn’t have to be a global brand to benefit from Magento. But such a list of elite established enterprises is a testimony to the practicality of the platform for all conceivable ecommerce needs.

Q: Who Uses Magento2?

The majority of Magento 2 users are retailers and wholesalers. The improved platform also powers companies in the fields of computer software development, information and technology, and fashion.

Like its predecessor, Magento 2 works for businesses in practically all domains. That’s why it has been adopted by QA (a tech skills and business training provider), Creative Mettle (a job board for the creative community), Fidelitas Development (a full-service marketing agency), and Fat Media (a digital marketing outfit).

Sources:

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