Online Shopping Statistics - Featured Image
21.02.2022

30 Mind-blowing Online Shopping Statistics [The 2022 Edition]

by Milos Djordjevic

Are you still sitting on the fence when it comes to online shopping?

Although most people have already jumped on to the online shopping bandwagon, some are still sceptical about it. For those who are familiar with it, both sellers and consumers stand to benefit hugely from it.  

The thing is:

Consumers love the shopping method for its convenience and the ability to save on time and energy, as online shopping statistics make clear.

What’s more:

Sellers don’t incorporate overhead costs (lighting, rent, etc.) into pricing, which results in lower prices. Also, online sellers always have discounts and other offers, making products cheaper.

It gets better:

As a merchant, you’re likely to get a higher volume of sales because people love convenience. Besides, there’s no better place to give your brand more exposure than the internet.

Here are some hard statistics to shed more light on this shopping method. 

Top Ecommerce Statistics (Editor's Picks)

  • The number of online shoppers in the US is likely to increase to 266.67 million by 2022.
  • Sales from mobile ecommerce are expected to reach $276.1 billion in 2022.
  • In 2021, revenue from online physical goods sales amounted to $469.25 billion in the US.
  • California is the top online shopping state in America.
  • In 2022, online shopping growth in China will be 13%.
  • 70% of older Millennials (30-44) prefer shopping online.
  • 43% of ecommerce buyers expect their products to come with free shipping. 
  • The average spend of an online shopper was $2.91 per visit in H2 2021. 
  • 63% of purchase journeys start online. 

Amazing Facts and Statistics about Online Shopping

1. The number of online shoppers in the US is likely to increase to 266.67 million by 2022.

(Statista)

Online shopping statistics for 2021 show there were around 263 million US shoppers on the internet. The number includes people who had either bought something, browsed products, or compared prices.

Experts predict that the number of people shopping online will reach 278.33 million by 2024.

From the figures, it’s easy to see that more people are embracing online shopping. 

This trend means one thing for sellers: 

More conversions sales-wise. Great news!

2. Revenue from online physical goods sales amounted to $469.25 billion in 2021.

(Statista) 

Online shopping statistics by year have been exciting reading. Note the sales included in this survey were sales from smartphones, tablets, laptops, notebooks, and desktops to private end-users.

Online Shopping Statistics - Retail ecommerce revenue in the US

In 2017, digital sales brought in revenue worth $285.91 billion. 2018 saw a $40 billion revenue increase, reaching $319.77 billion. The upward trend continued in 2019, and that year’s total revenue hit $360.1 billion. In 2020, due to the COVID-19 pandemic, revenue reached a new record with $431.65 billion. 

What can we deduce from all the online sales data?

Online shopping is increasing by billions of dollars every single year. The growth is likely to continue in the coming years, and experts predict revenues from online sales will hit a mind-boggling $563 billion in the US by 2024.

3. As of 2021, Amazon is ahead of major retailers like JD.com and Walmart. 

(Statista, Forbes)

Amazon is now the largest online retailer on the planet. Retail giants like Walmart and Alibaba are lagging both in terms of market value and profit. 

And that’s not all:

The online shopping vs in-store shopping statistics show Amazon scooped position 28 on Forbes list of top 2000 global public companies.  

Amazon statistics reveal Amazon Prime subscribers topped 200 million in 2020

And it’s no wonder the online retail giant is doing so well: 

Jeff Bezos, Amazon’s founder, is one of the richest men in the world thanks to the company’s $900 billion market capitalization.  

4. 83% of online shoppers are willing to share their private details with ecommerce companies.

(Absolunet)

For decades, people have protected their private details from access by third parties. However, in 2020, a whopping 83% of consumers are more open to sharing their details with online companies according to ecommerce stats.

But there’s the catch:

Clients are only willing to share their data so long as companies are honest regarding how they intend to use it. 

Wait, there’s more:

It’s no secret that companies secretly use customer data to determine trends and predictions. These days, though, customers want a little more involvement.

Brands are willing to exchange data for value by paying their clients in exchange. A win-win situation for everyone involved, right?

5. 43% of ecommerce buyers expect their products to come with free shipping. 

(Absolunet)

Do you want to have a competitive edge? 

Online shopping statistics show you’re likely to be a hit with nearly half of online shoppers if you offer free shipping. It’s evident that most clients won’t be shopping from sellers who:

  • Don’t have any shipping arrangements
  • Charge for shipping

Also, clients no longer have the patience to wait for companies to take weeks to ship goods. Clients favor companies that take less than three days to deliver their products. 

6. 63% of purchase journeys start online. 

(Think with Google)

No matter where a client ends up shopping, chances are they started browsing or reading about the product online. Stats on online shopping show that most consumers research a product on Amazon or Google before buying it. 

The thing is:

People trust consumer reviews a lot! Also, a client could read an article, come across a recommendation, and research it before buying. 

What should ecommerce sites do to ensure that clients don’t purchase goods elsewhere?

Improving client experience is the best way to keep a client interested enough to purchase from you. 

Key takeaway:

Be present, helpful, and quick to respond to queries or any other issues that might arise.  

Latest Online Shopping Trends

7. Environmental topics impact 50% of digital clients’ purchasing decisions.

(Oberlo)

Have you heard of green consumerism?

Green consumerism is the use of environmentally friendly practices for the benefit of environment-centric consumers. 

Well, the trend is essential to online consumers in 2020. Online shopping stats show that 50% of those surveyed are likely to choose a seller that is environment-conscious over one that isn’t. Examples of green consumerism habits are:

  • Buying from suppliers who take part in fair trade
  • Buying chemical-free skincare products
  • Buying organic produce

8. In 2022, sales from mobile ecommerce are expected to reach $276.1 billion in the US. 

(Statista)

Mobile shopping has become popular in the last few years. Online shopping trends statistics show sales via mobile phones have gained momentum. 

Consumers have realized the convenience that mobile phones offer, and new industries, especially fintech, are growing around mobile commerce.  M-commerce statistics suggest that 54% of digital purchases were made via mobile in 2021.

9. Social media plays a significant role in online customer purchasing habits.

(Oberlo)

Have you incorporated social media into your business yet? If you haven’t, it’s high time you did!

Here’s why:

The world is much smaller thanks to the internet, but social media has made it even smaller. Online shopping facts show that social media sites like Facebook and Instagram are making it easier for clients to make purchases. 

Instagram has a “checkout” function, while Facebook has the “Buy” button. 

What better way for brands to push those conversions by making it easier for clients to order without any hassle?

10. 45% of internet shoppers scanned QR codes as of 2021.

(MarTech Alliance)

Remember QR codes? Just like choker necklaces or wide-legged pants, QR codes are making a comeback according to online retail sales statistics

Online stores use the codes for promotional purposes, such as coupon codes, or to award loyalty points. As of 2021, 45% of clients in the US scanned their QR codes diligently, and ecommerce stores should take note. 

Online Shopping Statistics by State

11. California is the top online shopping state in America.

(PCMag)

As far as online shopping is concerned, that’s the case! Online sales statistics show that California is ahead of other states in America regarding internet shopping, with 56.5% of residents who made more purchases online.  

Washington takes second place in states with the highest percentage of online shoppers, and the Northeast state, Massachusetts, comes in third.

12. 88% of San Diego households have an internet connection.

(MicroD)

You can’t shop online if you don’t have an internet connection, right? 

Well, with nearly nine in ten San Diego having access to the internet, the percentage of online shoppers here could skyrocket if more sellers turned to online selling. 

Opportunity, anyone?

Global Online Shopping Statistics

13. Online shopping growth in China will be 13% in 2022. 

(Business Insider)

Online shopping statistics worldwide show that the Asia-Pacific region was in the lead in 2021 as well, with China as the leading player. 

The increase in China’s sales is expected to calm down after an incredible expansion in digital shopping. Mainly due to a slower economy and reopening brick-and-mortar stores. 

14. Estimations for 2022 show that global online retail sales will reach $5.42 trillion.

(Statista)

Online shopping growth statistics predict that worldwide online sales will grow from $4.89 trillion in 2021 to around $6.39 trillion by 2024. That’s almost double what it was in 2019. 

The statistics show that the online shopping market is growing, not only in the US but on a global scale.

15. Around 2.14 billion people made purchases online in 2021.

(Statista)

Online purchasing stats show that approximately 2.14 billion people bought something online at the end of 2021. As a percentage, that is 27.3% of people in the world.

As the global internet population is growing, we can rest assured that the number of digital buyers will rise along with promising new online markets.

Amazon Online Shopping Statistics

16. Walmart Shopping & Grocery was the most popular shopping app in the US in 2021.

(Statista)

With an average of 120 million visitors each month, Walmart shopping app holds first place in the US.

Even though it’s hard to think of online shopping without thinking of Amazon, online purchase statistics show that the app is a second favorite for American online shoppers. 

In 2021, 120 million people accessed the Walmart shopping app on mobile devices monthly . Amazon app ranked second, with an audience of 98 million visits per month. 

17. 83% of online consumers trust Amazon more than any other ecommerce site. 

Online Shopping Statistics - Leading Trustworthy Ecommerce Sites

Statistics of online shopping show that the vast majority of consumers are more likely to shop on Amazon than on any other site. They’re likely to trust Amazon to have genuine suppliers, deliver their goods in good condition, and protect their personal details.  

Other leading trustworthy ecommerce alternatives  are:

  • Walmart.com – 52%
  • eBay.com – 43%
  • Bestbuy.com – 38%
  • Nike.com – 21%
  • None – 14%
  • Overstock.com – 12%
  • Wayfair.com – 12%
  • Other – 8%
  • Jet.com – 7%

18. Amazon had more than 2.7 billion combined visits (desktop and mobile) in June 2021.

(Statista, Feedvisor)

Nearly half of Amazon users visit the site multiple times each week. Also, 89% of Amazon shoppers visit the site at least once a month.

These Amazon online shoppers statistics serve as pointers to sellers who display their goods on the site. Providing the best experience for clients is vital to have high ratings, which translates into more conversions. 

Online vs Offline Shopping Statistics

19. In 2021, 23% of online purchases worldwide were made through online marketplaces such as Alibaba, eBay, JD.com. 

(Statista)

In second place are supermarkets and grocery stores with 18% of online purchases. Online shopping vs traditional shopping statistics show that 14% of digital shoppers were spending money via Amazon platforms. 

20. In 2021, the revenue for apparel and accessories was $180.52 billion.

(Statista)

The apparel and accessories sector is doing well online. Shopping online vs in-store statistics reveal that the categories attracted more than $180 billion in 2021.

And that’s not all:

There’s been notable improvement compared to the 2020 revenue, which was $144.76 billion. Projections for 2022 show that retail ecommerce revenue will increase even more to approximately $205 billion. 

Millennials Online Shopping Statistics

21. 70% of older Millennials (30-44) prefer shopping online. 

(Business Wire)

Uncommonly, 56% of younger Millennials (under 30) prefer shopping online, which is way lower than the older group. 

According to a Business Wire survey, 60% of respondents said they prefer shopping online more than in-store. 

Millennials make about 80 million of the total US population. This age group is an important demographic to consider when it comes to online shopping because it has a vast purchasing power.

For starters: 

A big chunk of this demographic has already settled into their careers and has money to spend. Millennials are also likely to inherit from their Baby Boomer parents. Last but not least, they’re having kids and purchasing homes.

22. In 2021, 73% of Millennials made mobile purchases one to four times a week. 

(Business of Apps)

Can users easily make purchases on your site using mobile phones? 

More than 50% of Millennials plan to shop more on mobile than in the previous year. 

23. Same day delivery is crucial to 45% of Millennials.

(Forbes)

Online retail statistics show close to half of Millennials love ecommerce stores that offer same-day delivery.

The stat should come as no surprise, bearing in mind this age group is making more than half of its purchases online.  

24. 83% of Millennials love low prices.

(Forbes)

Let’s face it:

We all love a bargain!

So, if you price your items fairly, you’re likely to have more Millennials flocking to your website. The vast majority will browse online until they find the online seller with the lowest prices. 

Online Shopping Statistics in the USA

25. 69% of Americans have shopped online at least once in their lifetime.

(NPR)

Consumer spending is crucial to the US economy. Nearly seven people in ten have bought an item online, and the trend is growing. More people are searching the Web and ordering items online in 2022 than ever before.

26. 92% of American online shoppers have ordered products from Amazon according to internet sales statistics.

(NPR)

Amazon has come a long way since its humble book store days. The site has won 92% of American citizen’s hearts, who have ordered at least once from the website. 

27. 25% of US ecommerce buyers shop online at least once per month.

(Finical)

18% of Americans also make online purchases weekly or daily. 

Also, online shopping convenience statistics show that buyers can compare different stores and products online with a voice command or click of a button. 

Convenience is the top reason online shopping is such a hit with Americans.

28. 63% of  shoppers searched for items on Amazon before purchasing in 2020.

(Statista)

2020 statistics on online shopping show that six in ten online shoppers use Amazon as their shopping search engine of choice. The site makes it possible to compare products from different manufacturers.

Additionally, users can sort items by price or via any other criteria they might need. The site also offers an easy way for people to leave reviews, helping buyers make informed decisions. 

Online Shopping Statistics - USA

College Students Online Shopping Statistics

29. In 2020, more than half of college students purchased products online.

(Parcel Pending)

Half of all college shoppers preferred to shop from ecommerce stores. When selecting a retailer, 91% of them said price was a determining factor. Another critical factor was convenience, with 83% of online college shoppers opting for stores with fast checkouts and free shipping.

30. In 2020, students spent approximately $60 billion online on everyday items.

(Parcel Pending)

Moreover, due to COVID-19, college students were buying groceries online more frequently. 

But what items do students buy?

Popular categories here are:

  • Books
  • Electronics
  • Beauty products
  • Online subscriptions
  • Clothing and accessories

Conclusion

The online shopping statistics above show that online shopping is on the rise. Now is a good time for more businesses to consider moving online. 

For existing ecommerce sites, tweaking your website a little could make you get more clients now than ever before.

For instance, optimizing your site for mobile or having a fast checkout process could improve your conversions. 

One thing is clear: 

Numbers don’t lie, and from the look of things, online shopping is here to stay. 

Now please excuse me, as I’ve been itching to order that snazzy new pair of jeans for ages.  

FAQ

Q: What percentage of shopping is online?

69% is the percentage of shopping done online at least once by Americans. By 2023, experts predict that the figure will be 91% of the US population.

Q: How much does the average person spend online shopping?

In H2 2021, the average spend of an online shopper worldwide was $2.91 per visit.

Average online shopping statistics by country show that the average shopper spends about $4.201 in the UK. The US comes in at number two with $3.428, and the third position goes to South Korea with $2.591. 

Q: Who does the most online shopping?

Statistics on shopping show that women do the most online shopping at 72%. Men are also not that far behind, and 68% of them also buy online.

Women mostly buy groceries, clothes, medicine, and magazines. Men mostly purchase tickets to films or events, travel, and accommodation, and computers.

Q: How many products do online shoppers buy?

The exact number of goods that people buy online is hard to pinpoint. However, we can zero in on the amount of money that people spend on online shopping. Online retail shopping statistics predict online shoppers will spend around $5.42 trillion in 2022.

Q: How many people shop online?

Online shopping data reveals that around 2.14 billion people used the internet to purchase goods in 2021. 

Q: What are people buying online?

According to internet shopping statistics, people buy anything from sportswear, accessories, and computers to food, tickets, and magazines. 

Q: How many Americans shop online? 

The United States online shopping statistics show there were 263 million digital shoppers in 2021. According to projections for 2022, 266.67 million Americans will order merchandise online.

Sources:

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