30+ Mind-blowing Online Shopping Statistics [2021 Edition]

Online Shopping Statistics - Featured Image

30+ Mind-blowing Online Shopping Statistics [2021 Edition]

by Milos Djordjevic

Are you still sitting on the fence when it comes to online shopping?

Although most people have already jumped on to the online shopping bandwagon, some are still sceptical about it. For those who are familiar with it, both sellers and consumers stand to benefit hugely from it.  

The thing is:

Consumers love the shopping method for its convenience and the ability to save on time and energy, as online shopping statistics make clear.

What’s more:

Sellers don’t incorporate overhead costs (lighting, rent, etc.) into pricing, which results in lower prices. Also, online sellers always have discounts and other offers, making products cheaper.

It gets better:

As a merchant, you’re likely to get a higher volume of sales because people love convenience. Besides, there’s no better place to give your brand more exposure than the internet.

Here are some hard statistics to shed more light on this shopping method. 

  • The number of online shoppers in the world is likely to increase to 2.14 billion in 2021.
  • Sales from mobile ecommerce are expected to reach $3.56 trillion in 2021.
  • Revenue from online physical goods sales amounted to $365.2 billion in 2019. 
  • In 2020, 62.6% of all ecommerce sales took place in China.
  • 83% of online shoppers are willing to share their private details with ecommerce companies.
  • 43% of ecommerce buyers expect their products to come with free shipping. 
  • 63% of purchase journeys start online. 

Top Facts and Statistics about Online Shopping

1. The number of online shoppers in the US is likely to increase to 263 million by 2021.


Online shopping statistics for 2020 show there were around 256 million US shoppers on the internet. The number includes people who had either bought something, browsed products, or compared prices.

Experts predict that the number of people shopping online will reach 278.33 million by 2024.

From the figures, it’s easy to see that more people are embracing online shopping. 

This trend means one thing for sellers: 

More conversions sales-wise. Great news!

2. In 2017, retailers announced the closure of over 6700 US stores.

(CNN, the Wall Street Journal)

Store closure is not new in the US retail market, especially during the last few years. In 2008, 6,163 stores closed down. However, the 2017 announcement had the highest amount of stores intending to close. 

Amidst a bleak future for the brick-and-mortar retail industry, the online front was showing signs of growth that same year. 

Statistics on online shopping vs in-store shopping reveal that even high-end brands like Nike planned to use online retailers to move their products from 2017, going forward.

3. Revenue from online physical goods sales amounted to $365.2 billion in 2019.


Online shopping statistics by year have been exciting reading. Note the sales included in this survey were sales from smartphones, tablets, laptops, notebooks, and desktops to private end-users.

In 2017, digital sales brought in revenue worth $274.8 billion. 2018 saw a $40 billion revenue increase, reaching $315.6 billion. The upward trend continued in 2019, and the total revenue that year hit $365.2 billion. 

What can we deduce from all the online sales data?

Online Shopping Statistics - Retail ecommerce revenue in the US

Online shopping is increasing by billions of dollars every single year. The growth is likely to continue in the coming years, and experts predict revenues from online sales will hit a mind-boggling $563 billion in the US by 2024.

4. As of 2020, Amazon is ahead of major retailers like Walmart. 

(Absolunet, Forbes)

Amazon is now the largest online retailer on the planet. Retail giants like Walmart and Alibaba are lagging both in terms of market value and profit. 

And that’s not all:

The online shopping vs in-store shopping statistics show Amazon scooped position 28 on Forbes list of top 2000 global public companies.  

Amazon statistics reveal Amazon Prime subscribers topped 100 million in 2019. 

And it’s no wonder the online retail giant is doing so well: 

Jeff Bezos, Amazon’s founder, is one of the richest men in the world thanks to the company’s $900 billion market capitalization.  

5. 83% of online shoppers are willing to share their private details with ecommerce companies.


For decades, people have protected their private details from access by third parties. However, in 2020, a whopping 83% of consumers are more open to sharing their details with online companies according to ecommerce stats.

But there’s the catch:

Clients are only willing to share their data so long as companies are honest regarding how they intend to use it. 

Wait, there’s more:

It’s no secret that companies secretly use customer data to determine trends and predictions. These days, though, customers want a little more involvement.

Brands are willing to exchange data for value by paying their clients in exchange. A win-win situation for everyone involved, right?

6. 43% of ecommerce buyers expect their products to come with free shipping. 


Do you want to have a competitive edge? 

Online shopping statistics show you’re likely to be a hit with nearly half of online shoppers if you offer free shipping. It’s evident that most clients won’t be shopping from sellers who:

  • Don’t have any shipping arrangements
  • Charge for shipping

Also, clients no longer have the patience to wait for companies to take weeks to ship goods. Clients favor companies that take less than three days to deliver their products. 

7. 63% of purchase journeys start online. 

(Think with Google)

No matter where a client ends up shopping, chances are they started browsing or reading about the product online. Stats on online shopping show that most consumers research a product on Amazon or Google before buying it. 

The thing is:

People trust consumer reviews a lot! Also, a client could read an article, come across a recommendation, and research it before buying. 

What should ecommerce sites do to ensure that clients don’t purchase goods elsewhere?

Improving client experience is the best way to keep a client interested enough to purchase from you. 

Key takeaway:

Be present, helpful, and quick to respond to queries or any other issues that might arise.  

Latest Online Shopping Trends

8. Environmental topics impact 50% of digital clients’ purchasing decisions.


Have you heard of green consumerism?

Green consumerism is the use of environmentally friendly practices for the benefit of environment-centric consumers. 

Well, the trend is essential to online consumers in 2020. Ecommerce statistics show that 50% of those surveyed are likely to choose a seller that is environment-conscious over one that isn’t. Examples of green consumerism habits are:

  • Buying from suppliers who take part in fair trade
  • Buying chemical-free skincare products
  • Buying organic produce

9. Sales from mobile ecommerce are expected to reach $3.56 trillion in 2021. 


Mobile shopping has become popular in the last few years. Online shopping trends statistics show sales via mobile phones have gained momentum. 

Consumers have realized the convenience that mobile phones offer, and new industries, especially fintech, are growing around mobile commerce.  M-commerce statistics suggest that 54% of digital purchases will be mobile by 2021.

10. 13% of US households owned smart speakers as of 2017.

(OC&C Strategy Consultants)

Online shopping stats show that voice search is slowly becoming a trend. By 2017, 13% of people in the US had purchased smart speakers.

That same year, 36% of consumers in the US used these devices to make online purchases. Amazon takes a significant share of voice commerce, with Google following closely. 

Top products that consumers purchase using smart voice are groceries and electronics, and other homewares. 

Although the technology is still new, there’s a lot that ecommerce companies can do to boost customer experience. For instance, revising some criteria for ordering can help make the shopping process much more enjoyable. 

11. Social media plays a significant role in online customer purchasing habits.


Have you incorporated social media into your business yet? If you haven’t, it’s high time you did!

Here’s why:

The world is much smaller thanks to the internet, but social media has made it even smaller. Online shopping facts show that social media sites like Facebook and Instagram are making it easier for clients to make purchases. 

Instagram has a “checkout” function, while Facebook has the “Buy” button. 

What better way for brands to push those conversions by making it easier for clients to order without any hassle?

12. 40% of internet shoppers scanned QR codes as of 2019.


Remember QR codes? Just like choker necklaces or wide-legged pants, QR codes are making a comeback according to online retail sales statistics

Online stores use the codes for promotional purposes, such as coupon codes, or to award loyalty points. As of 2019, 40% of clients in the US scanned their QR codes diligently, and ecommerce stores should take note. 

Online Shopping Statistics by State

13. Dallas, Texas, is the top online shopping city in America.


They say everything’s bigger in Texas. As far as online shopping is concerned, that’s clearly the case! Online sales statistics show that the state is ahead of other states in America when it comes to internet shopping. 

Las Vegas, Nevada, takes the second place when it comes to cities with the highest number of online shoppers. Home to some of the best furniture stores, San Francisco, California, comes in third.

14. 88% of San Diego households have an internet connection.


You can’t shop online if you don’t have an internet connection, right? 

Well, with nearly nine in ten San Diego having access to the internet, the percentage of online shoppers here could skyrocket if more sellers turned to online selling. 

Opportunity, anyone?

Global Online Shopping Statistics

15. Asia-Pacific had the highest global retail ecommerce sales share, at 12.1% in 2016.


Online shopping statistics worldwide show that the Asia-Pacific region was in the lead in 2016. It had a 12.1% retail sales share, while second place went to Western Europe, at 8.3%.

Latin America and the Middle East & Africa had the lowest percentages of global retail sales, at 1.9% and 1.8%, respectively. 

16. Global retail sales reached $3.53 trillion in 2019.


Online shopping growth statistics predict that worldwide online sales will grow from $3.53 trillion to around $6.54 trillion by 2024. That’s almost double what it was in 2019. 

The statistics show that online shopping is growing, not only in the US but on a global scale.

17. The number of worldwide online shoppers by Q4 2020 will be around 2.05 billion.


Online purchasing stats show that approximately 2.05 billion people will shop online by the end of 2020. As a percentage, that will be 26.28% of people in the world. 

By 2021, the number of global online shoppers is expected to be around 2.14 billion. That will be an impressive 26.8% of the world population!

Amazon Online Shopping Statistics

18. Amazon is the most popular shopping app in the US.


It’s hard to think of online shopping without thinking of Amazon. Online purchase statistics show that the app is a favorite with most American online shoppers. 

In September 2019, 150.6 million people accessed the app on mobile devices. Walmart ranked second, with almost less than half the number of Amazon users (86.05 million).

19. 83% of online consumers trust Amazon more than any other ecommerce site. 


Statistics of online shopping show that the vast majority of consumers are more likely to shop on Amazon than on any other site. They’re likely to trust Amazon to have genuine suppliers, deliver their goods in good condition, and protect their personal details.  

Other leading trustworthy ecommerce alternatives  are:

  • Walmart.com – 52%
  • eBay.com – 43%
  • Bestbuy.com – 38%
  • Nike.com – 21%
  • None – 14%
  • Overstock.com – 12%
  • Wayfair.com – 12%
  • Other – 8%
  • Jet.com – 7%

20. 48% of Amazon users visit the site several times a week.  


Nearly half of Amazon users visit the site multiple times each week. Also, 89% of Amazon shoppers visit the site at least once a month.

These Amazon online shoppers statistics serve as pointers to sellers who display their goods on the site. Providing the best experience for clients is vital to have high ratings, which translates into more conversions. 

Online vs Offline Shopping Statistics

21. 47% of financial services buyers take to the internet as of 2019.


People are no longer queuing in financial institutions to buy financial services. Online shopping vs traditional shopping statistics show that nearly half of shoppers in this category are purchasing from online sellers. Only 20% of financial services buyers get their services in-store. 

22. In 2019, the revenue for apparel and accessories was $103.13 billion.


The apparel and accessories sector is doing well online. Shopping online vs in-store statistics reveal that the categories attracted more than $103 billion in 2019.

And that’s not all:

There’s been notable improvement compared to the 2017 revenue, which was just $68 billion. 

Millennials Online Shopping Statistics

23. Estimates for 2020 predicted that Millennials would do 85.9% of their shopping online.


Millennials make about 80 million of the total US population. This age group is an important demographic to consider when it comes to online shopping because it has a vast purchasing power.

For starters: 

A big chunk of this demographic has already settled into their careers and has money to spend. Millennials are also likely to inherit from their Baby Boomer parents. Last but not least, they’re having kids and purchasing homes.

With that in mind, it should come as no surprise that Millennials make 85.9% of their purchases online.. 

Looking at the online vs brick and mortar shopping statisticsMillennials were only doing 40% of their shopping in-store in 2019

24. Millennials do 36% of their shopping on mobile devices.

(Coupon Follow)

Can users easily make purchases on your site using mobile phones? The percentage of Millennials buying products using their mobile phones is up considerably from 2017 when it was just 16%.

25. Same day delivery is crucial to 45% of Millennials.


Online retail statistics show close to half of Millennials love ecommerce stores that offer same-day delivery.

The stat should come as no surprise, bearing in mind this age group is making more than half of its purchases online.  

26. 83% of Millennials love low prices.


Let’s face it:

We all love a bargain!

So, if you price your items fairly, you’re likely to have more Millennials flocking to your website. The vast majority will browse online until they find the online seller with the lowest prices. 

Online Shopping USA Statistics

Online Shopping Statistics - USA

27. 69% of Americans have shopped online at least once in their lifetime.


Consumer spending is crucial to the US economy. Nearly seven people in ten have bought an item online, and the trend is growing. More people are searching the Web and ordering items online in 2020 than ever before.

28. 92% of American online shoppers have ordered products from Amazon according to internet sales statistics.


Amazon has come a long way since its humble book store days. The site has won 92% of American citizen’s hearts, who have ordered at least once from the website. 

29. 40% of US ecommerce buyers shopped online several times a month as of April 2017.


20% of Americans also make online purchases several times a week. 

Also, online shopping convenience statistics show that buyers can compare different stores and products online with a voice command or click of a button. 

Convenience is the top reason online shopping is such a hit with Americans.

30. 63% of  shoppers searched for items on Amazon before purchasing in 2020.


2020 statistics on online shopping show that six in ten online shoppers use Amazon as their shopping search engine of choice. The site makes it possible to compare products from different manufacturers.

Additionally, users can sort items by price or via any other criteria they might need. The site also offers an easy way for people to leave reviews, helping buyers make informed decisions. 

College Students Online Shopping Statistics

31. In 2019, 50% of college students purchased products online.


Half of all college shoppers preferred to shop from ecommerce stores. When selecting a retailer, 91% of them said price was a determining factor. Another critical factor was convenience, with 83% on online college shoppers opting for stores that have fast checkouts and offer free shipping.

32. 2019 projections showed that students spend over $25 billion on shopping.


But what items do students buy?

Popular categories here are:

  • Books
  • Mobile phones
  • Computers
  • Bedding
  • Furniture
  • Clothing and accessories


Q: What percentage of shopping is online?

69% is the percentage of shopping done online at least once by Americans. By 2023, experts predict that the figure will be 91% of the US population.

Q: How much does the average person spend online shopping?

Average online shopping statistics by country show that the average shopper spends about $1,804 in the US. The UK comes in at number two with $1629. The third position goes to Sweden with $1446. 

Q: Who does the most online shopping?

Statistics on shopping show that women do the most online shopping at 72%. Men are also not that far behind, and 68% of them also buy online.

Women mostly buy groceries, clothes, medicine, and magazines. Men mostly purchase tickets to films or events, travel, and accommodation, and computers.

Q: How many products do online shoppers buy?

The exact number of goods that people buy online is hard to pinpoint. However, we can zero in on the amount of money that people spend on online shopping. Online retail shopping statistics predict online shoppers will spend around $4.927 trillion in 2021.

Q: How many people shop online?

Online shopping data reveals that around 2 billion people used the internet to purchase goods in 2020. 

Q: What are people buying online?

According to internet shopping statistics, people buy anything from sportswear, accessories, and computers to food, tickets, and magazines. 

Q: How many Americans shop online? 

The United States online shopping statistics show there were 256 million digital shoppers in 2020. According to projections for 2021, 263.01 million Americans will order merchandise online.


The online shopping statistics above show that online shopping is on the rise. Now is a good time for more businesses to consider moving online. 

For existing ecommerce sites, tweaking your website a little could make you get more clients now than ever before.

For instance, optimizing your site for mobile or having a fast checkout process could improve your conversions. 

One thing is clear: 

Numbers don’t lie, and from the look of things, online shopping is here to stay. 

Now please excuse me, as I’ve been itching to order that snazzy new pair of jeans for ages.  


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