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24 Useful Statistics on Online Shopping vs in Store Shopping [The 2020 Edition]

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Online shopping has come a long way since its invention in 1979 by Michael Aldrich. In 2020, more and more shoppers are opting for this shopping method, as compared to conventional shopping, as statistics on online shopping vs in store shopping show.

Here’s why:

For starters, convenience is synonymous with online shopping and is perhaps its biggest perk. As a consumer, you can shop from anywhere in the world, no matter whether it’s day or night. 

There’s more:

The online shops’ prices are often pocket-friendlier. Also, if you’re one of those people who hate it when shop assistants hover over your shoulder as you shop, online shopping might be an excellent option for you. 

What’s in it for the sellers?

Goes without saying: sales volumes. 

Still not convinced? Here are some stats to help you make an informed decision. 

Surprising Statistics on Online Shopping vs in store Shopping (Editor's Choice)

  • 47% of online shoppers buy financial services on the internet.
  • 46% of US online shoppers shopped for TV and video devices in 2019. 
  • The total market share for online sales rose from less than 5% in 1990 to 12% in 2019.
  • Experts expect online sales projections to hit $145.8 billion by 2023.
  • 69% of Americans have purchased something online. 
  • Online revenue for apparel, footwear, and accessories has grown from around $96 billion in 2017 to $110 billion in 2019.

Surprising Facts and Statistics on Online vs Brick and Mortar Shopping

1. 47% of online shoppers buy financial services on the internet.


As of 2019, financial services topped the list of the most popular services that clients bought online. Online shopping vs in store shopping statistics shows that nearly half (49%) of financial services buyers prefer to get the services online. 

In-store sales for the services were just 20%, which is 50% less than those of online financial purchases that same year. Rather than queuing in banking halls and other financial institutions, financial buyers now prefer online shopping, which only takes a few seconds online.

2. 46% of US online shoppers shopped for TV and video devices in 2019. 


TV and video devices were popular online shopping categories for almost half (46%) of the United States online shoppers in 2019. The brick and mortar vs online statistics make sense.

Here’s why:

With so many TVs and video brands in the market, it helps to make comparisons of things like prices, features, or discounts to see which one best suits you. Making a comparison online is very easy, compared to doing it from different physical stores.

Imagine doing a comparison in-store:

You would have to walk from store to store, trying to find the best deals. That would be costly in terms of time and money, not to mention the fatigue from walking around for hours. 

Now imagine browsing online, finding the best device for you in a matter of minutes, and then having the online retailer deliver it to your doorstep. 

Stress-free, right?

3. The total market share for online sales rose from less than 5% in 1990 to 12% in 2019.


E-commerce giants like Amazon have paved the way for online sales success. As of 2019, most consumers opted for online purchases in general merchandise stores. The latest survey’s (in 2019) percentage of online sales vs brick and mortar shows an increase of 7% since 1990.

As of February 2019, online sales surpassed those of brick and mortar, at 11.813% and 11.807% respectively, in general merchandise. Although sales in categories like restaurants were higher in physical stores compared to online, it’s clear that retailers in specific categories, like accessories or apparel, are making a killing on the online front. 

4. Experts expect online sales projections to hit $145.8 billion in 2023.


If we compare the revenue of brick and mortar business with that of the online businesses, it’s clear that the internet is steadily becoming a significant contributor to the US GDP. Industry players predict that the total online revenue for accessories, apparel, and footwear will rise to $145.8 billion by 2023. 

5. 69% of Americans have purchased something online.


Have you ever wondered, what percent of retail sales are made online? The percentage of retail sales online shows that nearly 70% of people in the US have bought something online so far. It looks like Americans are no longer afraid to use their credit cards online.

67% of shoppers on Jeff Bezos’s Amazon trust the online retail giant to protect their details from fraudsters. 

Why is that so? 

Advancements in cybersecurity for digital transactions has become a priority for most online stores. Unlike in previous years, the ecommerce landscape is safer than ever before. 

6. Online revenue for apparel, footwear, and accessories grew from around $96 billion in 2017 to $110 billion in 2019.


Accessories, apparel, and footwear are popular categories with online shoppers. In 2017, online shopping revenue for the departments was at $96 billion. 

By 2019, the figure had increased by nearly 5 billion. From the online shopping statistics by yearthe coming years are likely to experience even more growth, going by the trends. 

Global Statistics on Online Shopping vs in store Shopping

7. Predictions show that there will be approximately 2.14 billion digital buyers by 2021. 


Industry players estimate that there will be around 2.14 billion online buyers by 2021. The ecommerce landscape is growing fast, and many sellers are switching to online sales platforms to accommodate the growing demands. From the look of things, the number is likely to go even higher in the coming years.

8. 42% of digital shoppers worldwide preferred to use credit cards to make payments in 2017.


Ecommerce vs retail stats show that credit card use was the most popular payment method (42%) with online shoppers around the world. Electronic payment options such as PayPal came in second at 39%, while debit cards followed closely by 28%.

That same year, other payment methods of choice for clients were cash on delivery, bank transfers, vouchers, mobile payments, and cryptocurrency. From the look of things, it’s best for online sellers to enable different payment options to cater to different preferences.  

9. The UK was the leading country in retail ecommerce at 15.6% in 2016.


According to online vs in store shopping statistics, online shopping is popular around the world. In 2016, the United Kingdom was on the lead in ecommerce sales, with 15.6%. Following in second place was China, with 13.8%. Norway came in third with 11.5%.

10. As of 2017, 81% of UK shoppers had bought something online.


Looking at the UK 2017 brick and mortar vs ecommerce situation, 81% of UK shoppers enjoyed shopping on the internet that year. Also, only 19% of shoppers in the country hadn’t bought at least one product online in the last year. 

11. In 2016, the highest average online spending worldwide was $1,888.


Average online spending on a global scale was nearly $2,000 ($1,888) in 2016, according to online shopping vs in store shopping statistics 2016. The figure was a massive increase (over $500), compared to 2014 when the average online spending was only $1,316.

12. In 2018, approximately 1.8 million people bought goods online.


Shopping online vs in store statistics show that nearly two billion (1.8 billion) people purchased goods online. The figure was a massive improvement from 2014 when global online buyers were just 1.32 billion.

The year 2021 predictions show that online shoppers in the world will be 2.14 billion. The number of people purchasing products online will have almost doubled during that year, compared to the 2014 figure. 

Statistics on Online Shopping vs in Store Shopping - Retail Store

Retail vs Ecommerce by Demographics

13. 72% of women shop online.


Online sales vs retail sales show that more women prefer to buy products online compared to men; 72% and 68%, respectively. 

What do women buy online?

Women mostly buy groceries, books, clothes, and medicine. Men, on the other hand, mostly buy things like computers, accommodation, furniture, tickets to events, or music.

14. Women and men tie when it comes to preference for retailers offering free shipping, at 60%.


According to brick and mortar vs online sales figures, free shipping is equally important to both men and women. Only 40% don’t care about shipping costs. Both genders tie at 60%, showing that stores that want to make more sales should incorporate free shipping. 

15. 77% of women love great bargains. 


Nearly 77% of the ladies buy products that have the best bargains. Physical store vs online store stats shows that deals are equally crucial to men, although the percentage is slightly lower, at 74%. Therefore, if you want to attract more sales from both genders, display more bargains on products that appeal to both sexes. 

16. 67% of millennials prefer to buy products online.


Looking at online shopping vs traditional shopping statistics, 67% of millennials prefer to shop online. For other age groups, 56% of Gen X, 41% of baby boomers, and 28% of seniors buy from ecommerce sites. 

Online Sales Growth vs Brick and Mortar

17. The total growth for both online and brick and mortar was at 3.8% in 2019.


By now, you must be wondering, “will online shopping replace traditional shopping?” 

The answer is no, and here’s why:

Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping still has its clientele. Some people still won’t give their banking details online, and then some still prefer the brick and mortar shopping experience.

However, the fact remains that online shopping is on the rise worldwide. According to 2019 statistics, ecommerce grew at a rate of 8.1% while brick and mortar grew at 1.4%.

18. 30% of brands say that opening physical stores is still a priority for them in 2020.

(Retail customer experience)

Online shopping vs in store shopping research shows that although online purchasing is common these days, 30% of sellers still plan to open stores. 

Yes, ecommerce is growing, but some clients still prefer to visit stores. 

Shoe brands like Allbirds started operating online back in 2014. The company has since opened 15 stores and is planning to double the number of its stores by 2020. 

Examples of companies that also plan to expand their businesses by adding more physical shops in 2020 and beyond are:

  • Nordstrom
  • Levis
  • Target
  • Warby Parker

Online shopping vs in store shopping statistics, sorted by device type

19. 82% of US online shoppers used mobile devices in 2019 to shop.


If you haven’t optimized your website for mobile devices, perhaps it’s time you did. When it comes to how much shopping is done online via mobile phones, a whopping 82% of clients prefer using the devices.

Mobile devices are affordable and portable. As long as a client has internet, he/she can order anything online, which makes it so easy to shop using mobile devices. 

20. 65% of online consumers used PCs to purchase goods in 2019.


PC use is yet another common way to shop for goods online. As of 2019, online shopping vs brick and mortar statistics show that 65% of online shoppers use PCs to buy products on the internet. Therefore, sellers must optimize their sites for different device use. 

21. 54% of 2019 Cyber Monday purchases came from mobile devices.


In the past years, brick and mortar stores have experienced crowds of shoppers during Black Friday and Cyber Mondays. Most people save up for these days, hoping to buy products at heavily discounted prices. 

Online shopping vs brick and mortar stats show that the practice is slowly shifting from physical store visits during the two occasions to online shopping. 

As of 2019, more than half of Cyber Monday shoppers came from mobile purchases. Also, 40% of Black Friday sales came from mobile shopping. 

22. 80% of shoppers have used a mobile device inside a physical store to browse for info regarding a product.


Have you ever been to a store, saw an item you liked, and then wondered if other stores have better deals for it? The only problem is that you were not in the mood to go to different stores to make comparisons?

Shopping online vs shopping in stores data shows that 80% of shoppers use mobile devices to make comparisons about items that they find in stores. These shoppers also check a product’s review before making a purchase. 

Online Shopping Affecting Retail Stores Statistics

23. 58% of consumers prefer shopping online because they can shop at any time.


The ability to shop 24/7 seems to be an attractive feature for online shoppers. Physical shops only stay open only for a certain amount of time, making it impossible for people to shop 24/7. 

Online vs brick and mortar shopping statistics show that 58% of shoppers love shopping online because of flexibility, time-wise. 

Think about it:

Besides being able to shop at any time of day, sometimes potential clients aren’t always within the same country as the sellers. Luckily online shopping knows no geographic boundaries, and clients can shop from any country. 

This shopping method is considerate of time differences, and shoppers can order items at any time.

24. 40% of clients prefer to shop online because it saves time.


Online sales vs brick and mortar stats show that 40% of clients enjoy shopping online because it saves time. The assertion is correct, bearing in mind that most physical shops almost always have long queues, for instance, banks or supermarkets.

To go to a physical shop, a client also needs to get ready first (probably take a shower, dress up), which is unnecessary when shopping online. Also, brick and mortar shoppers have to make their way to physical shops, which also takes time. 

Statistics on Online Shopping vs in Store Shopping - Closed Store


Is online shopping more popular than in store shopping?

When you compare and contrast shopping online and shopping in stores, online shopping is still popular as of 2020. The main reason online shopping is more popular than in-store shopping is that it’s convenient, saves time and money. 

What are the statistics of online shopping?

Different online shopping vs in store shopping articles shows that online shopping is growing in leaps and bounds. Trends predict that ecommerce is likely to keep growing, as more and more clients are opting for this shopping method these days. 

Here are some stats to show you that online shopping is on the rise:

  • From 1990 to 2019, the total market share for online sales has risen by 5%.
  • Experts predict that online sales will hit $145.8 billion by 2023.
  • 69% of Americans have purchased something online in the course of their lifetime. 
  • Online revenue for apparel, footwear, and accessories has grown from around $96 billion in 2017 to $110 billion in 2019.
Is online shopping cheaper than instore?

Sales online vs in store shopping statistics show that buying stuff online is cheaper in many aspects. For starters, most ecommerce stores offer free shipping, which is not the case for brick and mortar stores.  

Also, digital stores always have ongoing sales discounts and coupon deals. Finally, there are usually no taxes on online goods, which makes them cheaper. 

On the other hand, physical shops have a lot of overhead costs that they have to spread across their goods, to get a good Return On Investment (ROI). Think of store rent, electricity costs, store maintenance, staff salaries, or even shipping costs.

How does online shopping affect retail stores?

Online shopping vs in store shopping statistics 2020 show that more clients are opting to buy their products from ecommerce stores. Although there are still clients that purchase products in-store, the majority is shifting to online stores, hence reducing the number of clients that do conventional shopping. 

What percent of all retail sales are online?

e-Commerce vs. brick and mortar statistics 2020 show that according to the latest data available, 16% is the percentage that accounts for online retail sales. 


The ability to shop without stepping foot in a store and not have to worry about delivery logistics is one of the most attractive qualities of online shopping. The statistics on online shopping vs in store shopping above show that online shopping is growing faster than brick and mortar, and entrepreneurs should take note.


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